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Baby Personal Care in Turkey

Publisher MarketLine
Published Aug 14, 2025
Length 39 Pages
SKU # MTLN20472884

Description

Baby Personal Care in Turkey

Summary

Baby Personal Care in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
  • The Turkish baby personal care market recorded revenues of $487.8 million in 2024, representing a negative compound annual growth rate (CAGR) of 6.2% between 2019-24.
  • Market consumption volume increased with a CAGR of 1.9% between 2019-24, reaching a total of 212.3 million units in 2024.
  • The revenue of the Turkish baby personal care market contracted during 2019-24, due to the most pronounced fall between 2020-22, despite an overall increase in consumption volumes. This divergence was largely attributable to the sharp depreciation of the Turkish lira during the period, which eroded the value of sales when measured in global currency terms.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Turkey
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey baby personal care market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Turkey baby personal care market by value in 2024?
  • What will be the size of the Turkey baby personal care market in 2029?
  • What factors are affecting the strength of competition in the Turkey baby personal care market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's baby personal care market?

Table of Contents

39 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Turkish baby personal care market?
7.3. Which companies market shares have suffered over the same period (2019-24)?
7.4. What are the most popular brands in the Turkish baby personal care market?
8 Company Profiles
8.1. Kimberly-Clark Corp
8.2. Hayat Holding AS
8.3. The Procter & Gamble Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Turkey baby personal care market value: $ million, 2019-24
Table 2: Turkey baby personal care market volume: million units, 2019-24
Table 3: Turkey baby personal care market category segmentation: % share, by value, 2019-24
Table 4: Turkey baby personal care market category segmentation: $ million, 2019-24
Table 5: Turkey baby personal care market geography segmentation: $ million, 2024
Table 6: Turkey baby personal care market distribution: % share, by value, 2024
Table 7: Turkey baby personal care market value forecast: $ million, 2024-29
Table 8: Turkey baby personal care market volume forecast: million units, 2024-29
Table 9: Turkey baby personal care market share: % share, by value, 2024
Table 10: Kimberly-Clark Corp: Key Facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: Hayat Holding AS: Key Facts
Table 14: The Procter & Gamble Co: Key Facts
Table 15: The Procter & Gamble Co: Annual Financial Ratios
Table 16: The Procter & Gamble Co: Key Employees
Table 17: The Procter & Gamble Co: Key Employees Continued
Table 18: Turkey Size of Population (Million), 2020-24
Table 19: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 21: Turkey Inflation, 2020-24
Table 22: Turkey Consumer Price Index (Absolute), 2020-24
Table 23: Turkey Exchange Rate, 2019-24
List of Figures
Figure 1: Turkey baby personal care market value: $ million, 2019-24
Figure 2: Turkey baby personal care market volume: million units, 2019-24
Figure 3: Turkey baby personal care market category segmentation: $ million, 2019-24
Figure 4: Turkey baby personal care market geography segmentation: % share, by value, 2024
Figure 5: Turkey baby personal care market distribution: % share, by value, 2024
Figure 6: Turkey baby personal care market value forecast: $ million, 2024-29
Figure 7: Turkey baby personal care market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the baby personal care market in Turkey, 2024
Figure 9: Drivers of buyer power in the baby personal care market in Turkey, 2024
Figure 10: Drivers of supplier power in the baby personal care market in Turkey, 2024
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Turkey, 2024
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Turkey, 2024
Figure 13: Drivers of degree of rivalry in the baby personal care market in Turkey, 2024
Figure 14: Turkey baby personal care market share: % share, by value, 2024

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