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Baby Personal Care in Japan

Publisher MarketLine
Published Aug 14, 2025
Length 47 Pages
SKU # MTLN20472736

Description

Baby Personal Care in Japan

Summary

Baby Personal Care in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
  • The Japanese baby personal care market recorded revenues of $1,558.0 million in 2024, representing a negative compound annual growth rate (CAGR) of 4.3% between 2019-24.
  • Market consumption volume increased with a CAGR of 0.3% between 2019-24, reaching a total of 222.5 million units in 2024.
  • The contraction of the Japanese baby personal care market during 2019-24 is attributed to the sharp decline in birth rates. According to the US Census Bureau, in 2024, the total number of births in Japan reached 846.0 thousand, a 5.5% decrease from 2019. This steep decline in the newborn population effectively reduced the addressable consumer base for essential categories such as diapers, wipes, and skincare products.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Japan
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan baby personal care market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Japan baby personal care market by value in 2024?
  • What will be the size of the Japan baby personal care market in 2029?
  • What factors are affecting the strength of competition in the Japan baby personal care market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Japan's baby personal care market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Japanese baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. What are the most popular brands in the Japanese baby personal care market?
7.5. What have been the most significant developments in the Japanese baby personal care market in 2024?
8 Company Profiles
8.1. Unicharm Corp
8.2. Kao Corp
8.3. The Procter & Gamble Co
8.4. Daio Paper Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan baby personal care market value: $ million, 2019-24
Table 2: Japan baby personal care market volume: million units, 2019-24
Table 3: Japan baby personal care market category segmentation: % share, by value, 2019-24
Table 4: Japan baby personal care market category segmentation: $ million, 2019-24
Table 5: Japan baby personal care market geography segmentation: $ million, 2024
Table 6: Japan baby personal care market distribution: % share, by value, 2024
Table 7: Japan baby personal care market value forecast: $ million, 2024-29
Table 8: Japan baby personal care market volume forecast: million units, 2024-29
Table 9: Japan baby personal care market share: % share, by value, 2024
Table 10: Unicharm Corp: Key Facts
Table 11: Unicharm Corp: Annual Financial Ratios
Table 12: Unicharm Corp: Key Employees
Table 13: Unicharm Corp: Key Employees Continued
Table 14: Kao Corp: Key Facts
Table 15: Kao Corp: Annual Financial Ratios
Table 16: Kao Corp: Key Employees
Table 17: Kao Corp: Key Employees Continued
Table 18: The Procter & Gamble Co: Key Facts
Table 19: The Procter & Gamble Co: Annual Financial Ratios
Table 20: The Procter & Gamble Co: Key Employees
Table 21: The Procter & Gamble Co: Key Employees Continued
Table 22: Daio Paper Corp: Key Facts
Table 23: Daio Paper Corp: Annual Financial Ratios
Table 24: Daio Paper Corp: Key Employees
Table 25: Daio Paper Corp: Key Employees Continued
Table 26: Japan Size of Population (Million), 2020-24
Table 27: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 28: Japan GDP (Current Prices, $ Billion), 2020-24
Table 29: Japan Inflation, 2020-24
Table 30: Japan Consumer Price Index (Absolute), 2020-24
Table 31: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan baby personal care market value: $ million, 2019-24
Figure 2: Japan baby personal care market volume: million units, 2019-24
Figure 3: Japan baby personal care market category segmentation: $ million, 2019-24
Figure 4: Japan baby personal care market geography segmentation: % share, by value, 2024
Figure 5: Japan baby personal care market distribution: % share, by value, 2024
Figure 6: Japan baby personal care market value forecast: $ million, 2024-29
Figure 7: Japan baby personal care market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the baby personal care market in Japan, 2024
Figure 9: Drivers of buyer power in the baby personal care market in Japan, 2024
Figure 10: Drivers of supplier power in the baby personal care market in Japan, 2024
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Japan, 2024
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Japan, 2024
Figure 13: Drivers of degree of rivalry in the baby personal care market in Japan, 2024
Figure 14: Japan baby personal care market share: % share, by value, 2024

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