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Baby Personal Care in Indonesia

Publisher MarketLine
Published Aug 14, 2025
Length 46 Pages
SKU # MTLN20472707

Description

Baby Personal Care in Indonesia

Summary

Baby Personal Care in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
  • The Indonesian baby personal care market recorded revenues of $1,968.7 million in 2024, representing a compound annual growth rate (CAGR) of 8.8% between 2019-24.
  • Market consumption volume increased with a CAGR of 9.2% between 2019-24, reaching a total of 495.8 million units in 2024.
  • The growth of the Indonesian baby personal care market during 2019-24 was driven by the accelerating urbanization and the rise in disposable income, which increased consumer willingness to spend on higher-quality hygiene products. According to the World Bank, in 2024, the urban population in Indonesia reached 165.8 million, up 10.9% from 2019.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Indonesia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Indonesia
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia baby personal care market with five year forecasts
Reasons to Buy
  • What was the size of the Indonesia baby personal care market by value in 2024?
  • What will be the size of the Indonesia baby personal care market in 2029?
  • What factors are affecting the strength of competition in the Indonesia baby personal care market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Indonesia's baby personal care market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Indonesian baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Indonesian baby personal care market?
7.6. What have been the most significant developments in the Indonesian baby personal care market in 2024?
8 Company Profiles
8.1. Unicharm Corp
8.2. PT. Softex Indonesia
8.3. Kao Corp
8.4. The Procter & Gamble Co
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Indonesia baby personal care market value: $ million, 2019-24
Table 2: Indonesia baby personal care market volume: million units, 2019-24
Table 3: Indonesia baby personal care market category segmentation: % share, by value, 2019-24
Table 4: Indonesia baby personal care market category segmentation: $ million, 2019-24
Table 5: Indonesia baby personal care market geography segmentation: $ million, 2024
Table 6: Indonesia baby personal care market distribution: % share, by value, 2024
Table 7: Indonesia baby personal care market value forecast: $ million, 2024-29
Table 8: Indonesia baby personal care market volume forecast: million units, 2024-29
Table 9: Indonesia baby personal care market share: % share, by value, 2024
Table 10: Unicharm Corp: Key Facts
Table 11: Unicharm Corp: Annual Financial Ratios
Table 12: Unicharm Corp: Key Employees
Table 13: Unicharm Corp: Key Employees Continued
Table 14: PT. Softex Indonesia: Key Facts
Table 15: PT. Softex Indonesia: Key Employees
Table 16: Kao Corp: Key Facts
Table 17: Kao Corp: Annual Financial Ratios
Table 18: Kao Corp: Key Employees
Table 19: Kao Corp: Key Employees Continued
Table 20: The Procter & Gamble Co: Key Facts
Table 21: The Procter & Gamble Co: Annual Financial Ratios
Table 22: The Procter & Gamble Co: Key Employees
Table 23: The Procter & Gamble Co: Key Employees Continued
Table 24: Indonesia Size of Population (Million), 2020-24
Table 25: Indonesia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 26: Indonesia GDP (Current Prices, $ Billion), 2020-24
Table 27: Indonesia Inflation, 2020-24
Table 28: Indonesia Consumer Price Index (Absolute), 2020-24
Table 29: Indonesia Exchange Rate, 2019-24
List of Figures
Figure 1: Indonesia baby personal care market value: $ million, 2019-24
Figure 2: Indonesia baby personal care market volume: million units, 2019-24
Figure 3: Indonesia baby personal care market category segmentation: $ million, 2019-24
Figure 4: Indonesia baby personal care market geography segmentation: % share, by value, 2024
Figure 5: Indonesia baby personal care market distribution: % share, by value, 2024
Figure 6: Indonesia baby personal care market value forecast: $ million, 2024-29
Figure 7: Indonesia baby personal care market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the baby personal care market in Indonesia, 2024
Figure 9: Drivers of buyer power in the baby personal care market in Indonesia, 2024
Figure 10: Drivers of supplier power in the baby personal care market in Indonesia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Indonesia, 2024
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Indonesia, 2024
Figure 13: Drivers of degree of rivalry in the baby personal care market in Indonesia, 2024
Figure 14: Indonesia baby personal care market share: % share, by value, 2024

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