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Baby Personal Care in Australia

Publisher MarketLine
Published Aug 14, 2025
Length 45 Pages
SKU # MTLN20472550

Description

Baby Personal Care in Australia

Summary

Baby Personal Care in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The baby personal care market includes retail sales of baby toiletries and diapers. The baby toiletries segment covers bath, lotion, oil, powder, shampoo, and wipes (baby toiletries). Diapers segment covers baby diaper, cloth diapers, and training diapers. The market is valued according to the retail selling price (RSP) and includes any applicable taxes.
  • The Australian baby personal care market recorded revenues of $692.9 million in 2024, representing a compound annual growth rate (CAGR) of 2.6% between 2019-24.
  • Market consumption volume increased with a CAGR of 0.6% between 2019-24, reaching a total of 63.0 million units in 2024.
  • The growth of the Australian baby personal care market during 2019-24 was driven by the increase in birth rates. According to the US Census Bureau, in 2024, the total number of births in Australia reached 325.2 thousand, a 4.4% increase from 2019. This rise in the newborn population effectively increased the addressable consumer base for essential categories such as diapers, wipes, and skincare products.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Australia
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia baby personal care market with five year forecasts
Reasons to Buy
  • What was the size of the Australia baby personal care market by value in 2024?
  • What will be the size of the Australia baby personal care market in 2029?
  • What factors are affecting the strength of competition in the Australia baby personal care market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's baby personal care market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Australian baby personal care market?
7.3. Which companies have been most successful in increasing their market shares during 2019-24?
7.4. Which companies market shares have suffered over the same period (2019-24)?
7.5. What are the most popular brands in the Australian baby personal care market?
8 Company Profiles
8.1. Kimberly-Clark Corp
8.2. Unicharm Corp
8.3. Kenvue Inc
8.4. Church & Dwight Co Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia baby personal care market value: $ million, 2019-24
Table 2: Australia baby personal care market volume: million units, 2019-24
Table 3: Australia baby personal care market category segmentation: % share, by value, 2019-24
Table 4: Australia baby personal care market category segmentation: $ million, 2019-24
Table 5: Australia baby personal care market geography segmentation: $ million, 2024
Table 6: Australia baby personal care market distribution: % share, by value, 2024
Table 7: Australia baby personal care market value forecast: $ million, 2024-29
Table 8: Australia baby personal care market volume forecast: million units, 2024-29
Table 9: Australia baby personal care market share: % share, by value, 2024
Table 10: Kimberly-Clark Corp: Key Facts
Table 11: Kimberly-Clark Corp: Annual Financial Ratios
Table 12: Kimberly-Clark Corp: Key Employees
Table 13: Unicharm Corp: Key Facts
Table 14: Unicharm Corp: Annual Financial Ratios
Table 15: Unicharm Corp: Key Employees
Table 16: Unicharm Corp: Key Employees Continued
Table 17: Kenvue Inc: Key Facts
Table 18: Kenvue Inc: Annual Financial Ratios
Table 19: Kenvue Inc: Key Employees
Table 20: Church & Dwight Co Inc: Key Facts
Table 21: Church & Dwight Co Inc: Annual Financial Ratios
Table 22: Church & Dwight Co Inc: Key Employees
Table 23: Australia Size of Population (Million), 2020-24
Table 24: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 25: Australia GDP (Current Prices, $ Billion), 2020-24
Table 26: Australia Inflation, 2020-24
Table 27: Australia Consumer Price Index (Absolute), 2020-24
Table 28: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia baby personal care market value: $ million, 2019-24
Figure 2: Australia baby personal care market volume: million units, 2019-24
Figure 3: Australia baby personal care market category segmentation: $ million, 2019-24
Figure 4: Australia baby personal care market geography segmentation: % share, by value, 2024
Figure 5: Australia baby personal care market distribution: % share, by value, 2024
Figure 6: Australia baby personal care market value forecast: $ million, 2024-29
Figure 7: Australia baby personal care market volume forecast: million units, 2024-29
Figure 8: Forces driving competition in the baby personal care market in Australia, 2024
Figure 9: Drivers of buyer power in the baby personal care market in Australia, 2024
Figure 10: Drivers of supplier power in the baby personal care market in Australia, 2024
Figure 11: Factors influencing the likelihood of new entrants in the baby personal care market in Australia, 2024
Figure 12: Factors influencing the threat of substitutes in the baby personal care market in Australia, 2024
Figure 13: Drivers of degree of rivalry in the baby personal care market in Australia, 2024
Figure 14: Australia baby personal care market share: % share, by value, 2024

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