Report cover image

Advertising in the United Kingdom

Publisher MarketLine
Published Dec 31, 2025
Length 44 Pages
SKU # MTLN21050061

Description

Advertising in the United Kingdom

Summary

Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The UK advertising industry recorded revenues of $49.4 billion in 2024, representing a compound annual growth rate (CAGR) of 8.3% between 2019 and 2024.
  • The retailer segment accounted for the industry's largest proportion in 2024, with total revenues of $10.4 billion, equivalent to 21.1% of the industry's overall value.
  • In 2024, the UK advertising industry recorded an annual growth of 8.3%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in the UK reached 65.6 million, up 0.6% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United Kingdom
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United Kingdom
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United Kingdom advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the United Kingdom advertising market by value in 2024?
  • What will be the size of the United Kingdom advertising market in 2029?
  • What factors are affecting the strength of competition in the United Kingdom advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the United Kingdom's advertising market?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What are the recent developments in the industry?
8 Company Profiles
8.1. Omnicom Group Inc
8.2. WPP Plc
8.3. Publicis Groupe SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: United Kingdom advertising industry value: $ million, 2019-24
Table 2: United Kingdom advertising industry category segmentation: % share, by value, 2019-24
Table 3: United Kingdom advertising industry category segmentation: $ million, 2019-24
Table 4: United Kingdom advertising industry geography segmentation: $ million, 2024
Table 5: United Kingdom advertising industry value forecast: $ million, 2024-29
Table 6: Omnicom Group Inc: Key Facts
Table 7: Omnicom Group Inc: Annual Financial Ratios
Table 8: Omnicom Group Inc: Key Employees
Table 9: Omnicom Group Inc: Key Employees Continued
Table 10: WPP Plc: Key Facts
Table 11: WPP Plc: Annual Financial Ratios
Table 12: WPP Plc: Key Employees
Table 13: WPP Plc: Key Employees Continued
Table 14: Publicis Groupe SA: Key Facts
Table 15: Publicis Groupe SA: Annual Financial Ratios
Table 16: Publicis Groupe SA: Key Employees
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: United Kingdom Size of Population (Million), 2020-24
Table 19: United Kingdom Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: United Kingdom GDP (Current Prices, $ Billion), 2020-24
Table 21: United Kingdom Inflation, 2020-24
Table 22: United Kingdom Consumer Price Index (Absolute), 2020-24
Table 23: United Kingdom Exchange Rate, 2019-24
List of Figures
Figure 1: United Kingdom advertising industry value: $ million, 2019-24
Figure 2: United Kingdom advertising industry category segmentation: $ million, 2019-24
Figure 3: United Kingdom advertising industry geography segmentation: % share, by value, 2024
Figure 4: United Kingdom advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in the United Kingdom, 2024
Figure 6: Drivers of buyer power in the advertising industry in the United Kingdom, 2024
Figure 7: Drivers of supplier power in the advertising industry in the United Kingdom, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United Kingdom, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United Kingdom, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in the United Kingdom, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us