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Advertising in India

Publisher MarketLine
Published Dec 31, 2025
Length 45 Pages
SKU # MTLN20937157

Description

Advertising in India

Summary

Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Indian advertising industry recorded revenues of $12.6 billion in 2024, representing a compound annual growth rate (CAGR) of 7.6% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $4.9 billion, equivalent to 38.5% of the industry's overall value.
  • In 2024, the Indian advertising industry recorded an annual growth of 8.2%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in India reached 804.6 million, up 6.1% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in India
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the India advertising market by value in 2024?
  • What will be the size of the India advertising market in 2029?
  • What factors are affecting the strength of competition in the India advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up India's advertising market?

Table of Contents

45 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading players?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. WPP Plc
8.2. Omnicom Group Inc
8.3. Publicis Groupe SA
8.4. DB Corp Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: India advertising industry value: $ million, 2019-24
Table 2: India advertising industry category segmentation: % share, by value, 2019-24
Table 3: India advertising industry category segmentation: $ million, 2019-24
Table 4: India advertising industry geography segmentation: $ million, 2024
Table 5: India advertising industry value forecast: $ million, 2024-29
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Omnicom Group Inc: Key Facts
Table 11: Omnicom Group Inc: Annual Financial Ratios
Table 12: Omnicom Group Inc: Key Employees
Table 13: Omnicom Group Inc: Key Employees Continued
Table 14: Publicis Groupe SA: Key Facts
Table 15: Publicis Groupe SA: Annual Financial Ratios
Table 16: Publicis Groupe SA: Key Employees
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: DB Corp Limited: Key Facts
Table 19: DB Corp Limited: Annual Financial Ratios
Table 20: DB Corp Limited: Key Employees
Table 21: India Size of Population (Million), 2020-24
Table 22: India Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 23: India GDP (Current Prices, $ Billion), 2020-24
Table 24: India Inflation, 2020-24
Table 25: India Consumer Price Index (Absolute), 2020-24
Table 26: India Exchange Rate, 2019-24
List of Figures
Figure 1: India advertising industry value: $ million, 2019-24
Figure 2: India advertising industry category segmentation: $ million, 2019-24
Figure 3: India advertising industry geography segmentation: % share, by value, 2024
Figure 4: India advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in India, 2024
Figure 6: Drivers of buyer power in the advertising industry in India, 2024
Figure 7: Drivers of supplier power in the advertising industry in India, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in India, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in India, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in India, 2024

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