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The Greater China Notebook PC Industry, 4Q 2015

The Greater China Notebook PC Industry, 4Q 2015

The report includes shipment volume and value, ASP, manufacturer volume ranking, shipment by assembly level, shipment by price point, and product mix analysis. The content of this report is based on primary data obtained through interviews with Taiwan's notebook PC makers. The report finds that Taiwan's notebook PC industry felt the breeze from the rollout of notebook PCs running on Windows 10 at the end of July, 2015 and thus the industry's shipment volume was able to reach 36.7 million units in the third quarter of 2015, up 12.6% sequentially. Affected by fluctuated euro currency and uncertain market demand, the industry's shipment volume was anticipated to witness over 2% decline year-on-year in the fourth quarter of 2015. With more Skylake-powered notebook PCs hitting the market in the fourth quarter, the share of mainstream and high-end notebook PCs running on Core i CPUs is anticipated to have risen with ASP increasing to US$431.


  • Shipment Volume
    • Table Greater China Notebook PC Shipment Volume, 4Q 2013 - 3Q 2016 Units: Thousand
  • Shipment Value
    • Table Greater China Notebook PC Shipment Value and ASP, 4Q 2013 - 1Q 2016 Unit: US$ Million
  • Ranking
    • Table Greater China Notebook PC Manufacturer Volume Ranking, 4Q 2013 - 3Q 2015
  • Assembly Level
    • Table Greater China Notebook PC Shipment Volume by Assembly Level, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Assembly Level, 4Q 2013 - 3Q 2015
  • Shipment by Maker
    • Table Greater China Notebook PC Shipment Volume by Maker, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Maker, 4Q 2013 - 3Q 2015
  • Screen Size
    • Table Greater China Notebook PC Shipment Volume by Screen Size, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Screen Size, 4Q 2013 - 3Q 2015
  • Computing Platform Types
    • Table Greater China Notebook PC Shipment Volume by Computing Platform Types, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Computing Platform Type, 4Q 2013 - 3Q 2015
  • Price Trend
    • Table Greater China Notebook PC Shipment Volume by Price Point, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Price Point, 4Q 2013 - 3Q 2015
  • Production Locations
    • Table Greater China Notebook PC Shipment Volume by Production Location, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Production Location, 4Q 2013 - 3Q 2015
  • Shipment Destinations
    • Table Greater China Notebook PC Shipment Volume by Shipment Destination, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Shipment Destination, 4Q 2013 - 3Q 2015
  • Business Types
    • Table Greater China Notebook PC Shipment Volume by Business Type, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Business Type, 4Q 2013 - 3Q 2015
  • Customer Portfolio
    • Table Greater China Notebook PC Shipment Volume by Customer, 4Q 2013 - 3Q 2015 Unit: Thousand
    • Table Greater China Notebook PC Shipment Share by Customer, 4Q 2013 - 3Q 2015
  • Intelligence Insight
    • Proliferation of Windows 10 Notebook PCs Spur Shipment Growth in 3Q 2015
    • Fluctuated Euro Currency and Uncertain Market Demand Affect Shipment Performance in 4Q 2015
    • Low-priced Chromebooks Increasingly a Problem for Taiwan's PC Hardware Manufacturers
  • Appendix
    • Research Scope
    • Companies Covered
    • Product Definitions
      • Notebook PC
      • Form Factor
      • Assembly Level
    • Business Type Definitions
      • ODM
      • OEM
      • EMS/CEM
      • OBM
      • Private Label
    • Geographic Definitions
      • Other Asian Countries
      • North America
      • Latin America
      • Western Europe
      • Other European Countries
      • Other

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