Development of the Global Tablet Industry and Market

Development of the Global Tablet Industry and Market

High levels of homogeneity among tablets and the increasing threats from phablets and low-cost notebook PCs have taken their toll on sales of tablets as the tablet market value is estimated to see year-on-year decline in 2015 for the first time; in anticipation of more branded vendors expanding footprint into 2-in-1 tablets, the 2-in-1 tablet market is projected to grow by 62.5% in 2015 compared to 2014. This report provides the overview of global tablet market and examines market and product development trends whiletouching on several highlighted topics.


  • Product Definition
  • Global Market Development Trends
    • Mobile Computing Market Facing Nearly 5% Year-on-year Decline in 2015
    • White-box Tablets Losing Momentum
    • Larger Screens Help Increase Differentiation and Lessen Price Competition
  • Product Development Trends
    • Market Position of Tablets Becoming Blurrier
    • Share of 3G/4G Enabled Tablets Expected to Rise
    • 2-in-1 Form Factor to Jump-start Consumer Demand for Tablets
  • Highlighted Topics
    • AP Brands Rapidly Expanding Footprint
    • Intel Asserting its Clout on the Tablet Processor Market
    • Windows 10 Delivers Enhanced UI and Commercial Applications
    • Microsoft's License Price Cut Expected to Have Limited Effects on Smaller Consumer Windows Tablets
    • Impact of 2-in-1 Tablets on Notebook PCs Remains to be Seen
    • Niche Applications will be Next Battle Fields
    • Price Reduction Strategy Having Limited Clout to Stimulate Tablet Sales
    • With Market Size Shrinking, Brand Orders are Further Concentrated
    • Most of 2-in-1 Tablet Orders are Still Taken by Taiwanese Makers
    • Chinese Supply Chains Keep Pressuring the Taiwanese Industry
    • Conclusion

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