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Brand Competition and Consumer Preference of the Chinese Notebook PC Market

Brand Competition and Consumer Preference of the Chinese Notebook PC Market

Using big data analytics, this research covers all top notebook PC brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by notebook PC sales, number of times online users mention about a particular notebook PC brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.


  • EXECUTIVE SUMMARY
    • Product Sales
    • Brand Position
    • Brand Awareness
    • User Analysis
  • RESEARCH OBJECTIVE
  • PRODUCT SALES TRACKING
  • BRAND POSITION TRACKING
  • BRAND AWARENESS
    • Maibenben Xiaomai 2S Reviews
    • Dell Inspiron 15 (3543) Reviews
    • ASUS X550 Reviews
    • Hasee Elegant XS-5Y10S1
    • Lenovo G40 Reviews
  • USER ANALYSIS
    • Apple
    • ThinkPad
    • Dell
    • Lenovo
  • CONCLUSION
    • Brand Competition Analysis
      • Table Brand Competition Analysis
    • Consumer Preference Analysis
  • APPENDIX
    • Glossary of Terms
    • List of Companies

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