Eye Tracking Market Report: Trends, Forecast and Competitive Analysis

Eye Tracking Market Report: Trends, Forecast and Competitive Analysis

The future of the eye tracking market looks promising with opportunities in various applications, such as assistive communication, academic research, consumer behavior, market research, human behavior, and usability testing. The global eye tracking market is expected to decline in 2020 due to the global economic recession led by the COVID-19 pandemic. However, the market will witness recovery in the year 2021, and it is expected grow with a CAGR of 24% to 26% from 2020 to 2025. The major drivers for this market are growing demand for eye tracker-based assistive communication devices and growing usage of eye tracking technology in the military and aerospace sectors.

A more than 150 page report is developed to help in your business decisions. Sample figures with some insights are shown below. To learn the scope of, benefits, companies researched and other details of eye tracking market report download the report brochure.

The study includes trends and forecasts for the global eye tracking market by offering, end use industry, tracking type, application, type, and region as follows:

By Offering [$M shipment analysis for 2014 – 2025]:

  • Hardware
  • Software
  • Research & Consulting Services
By End Use Industry [$M shipment analysis for 2014 – 2025]:
  • Retail & Advertisement
  • Consumer Electronics
  • Healthcare & Research Labs
  • Government, Defense, and Aerospace
  • Automotive & Transportation
  • Others
By Tracking Type [$M shipment analysis for 2014 – 2025]:
  • Remote Eye Tracking
  • Mobile Eye Tracking
By Application [$M shipment analysis for 2014 – 2025]:
  • Assistive Communication
  • Academic Research
  • Consumer Behavior
  • Market Research
  • Human Behavior
  • Usability Testing
By Type [$M shipment analysis for 2014 – 2025]:
  • Eye Attached Tracking
  • Optical Tracking
  • Electrooculography
By Region [$M shipment analysis for 2014 – 2025]:
  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • The Rest of the World
Some of the eye tracking companies profiled in this report include Tobii, SR Research, Seeing Machines, PRS IN VIVO, Smart Eye, Ergoneers GmbH, LC TECHNOLOGIES, Apple Inc., and EyeTech Digital Systems

Mobile eye tracking will remain the largest tracking type segment over the forecast period due to growing demand for vision tracing technology in commercial applications.

Assistive communication will remain the largest application segment during the forecast period due to growing demand for assistive communication devices for physically impaired people.

North America will remain the largest region during the forecast period due to growing usage of advanced technology in the healthcare sector and increasing demand for eye tracking devices for assistive communication application in countries, like the US.

Features of Eye Tracking Market
  • Market Size Estimates: Eye tracking market size estimation in terms of value ($M)
  • Trend and Forecast Analysis: Market trends (2014-2019) and forecast (2020-2025) by various segments and regions.
  • Segmentation Analysis: Market size by offering, end use industry, tracking type, application, and type
  • Regional Analysis: Eye tracking market breakdown by North America, Europe, Asia Pacific, and the Rest of the World.
  • Growth Opportunities: Analysis on growth opportunities in different offering, end use industry, tracking type, application, type, and regions for eye tracking market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape for the eye tracking market.
  • Analysis of competitive intensity of the industry based on Porter’s Five Forces model.
This report answers following 11 key questions

Q.1 What are some of the most promising potential, high-growth opportunities for the global eye tracking market by offering (hardware, software, and research & consulting services), end use industry (retail & advertisement, consumer electronics, healthcare & research labs, government, defense, and aerospace, automotive & transportation, and others), tracking type (remote eye tracking and mobile eye tracking), application (assistive communication, academic research, consumer behavior, market research, human behavior, and usability testing), type (eye attached tracking, optical tracking, and electrooculography), and region (North America, Europe, Asia Pacific, and the Rest of the World)?

Q.2 Which segments will grow at a faster pace and why?

Q.3 Which regions will grow at a faster pace and why?

Q.4 What are the key factors affecting market dynamics? What are the drivers and challenges of the eye tracking market?

Q.5 What are the business risks and threats to the eye tracking market?

Q.6 What are emerging trends in this eye tracking market and the reasons behind them?

Q.7 What are some changing demands of customers in the eye tracking market?

Q.8 What are the new developments in the eye tracking market? Which companies are leading these developments?

Q.9 Who are the major players in the eye tracking market? What strategic initiatives are being implemented by key players for business growth?

Q.10 What are some of the competitive products and processes in the eye tracking market, and how big of a threat do they pose for loss of market share via material or product substitution?

Q.11 What M&A activities did take place in the last five years in the eye tracking market?

Please note: *The report will be completed in 2-4 weeks upon order confirmation*


1. Executive Summary
2. Market Background and Classifications
2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges
3. Market Trends and Forecast Analysis from 2014 to 2025
3.1: Macroeconomic Trends (2014-2019) and Forecast (2020-2025)
3.2: Global Eye Tracking Market Trends (2014-2019) and Forecast (2020-2025)
3.3: Global Eye Tracking Market by Offering
3.3.1: Hardware
3.3.2: Software
3.3.3: Research & Consulting Services
3.4: Global Eye Tracking Market by End Use Industry
3.4.1: Retail & Advertisement
3.4.2: Consumer Electronics
3.4.3: Healthcare & Research Labs
3.4.4: Government, Defense, and Aerospace
3.4.5: Automotive & Transportation
3.4.6: Others
3.5: Global Eye Tracking Market by Tracking Type
3.5.1: Remote Eye Tracking
3.5.2: Mobile Eye Tracking
3.6: Global Eye Tracking Market by Application
3.6.1: Assistive Communication
3.6.2: Academic Research
3.6.3: Consumer Behavior
3.6.4: Market Research
3.6.5: Human Behavior
3.6.6: Usability Testing
3.7: Global Eye Tracking Market by Type
3.7.1: Eye Attached Tracking
3.7.2: Optical Tracking
3.7.3: Electrooculography
4. Market Trends and Forecast Analysis by Region from 2014 to 2025
4.1: Global Eye Tracking Market by Region
4.2: North American Eye Tracking Market
4.2.1: Market by Tracking Type
4.2.2: Market by Application
4.2.3: The US Eye Tracking Market
4.2.4: The Canadian Eye Tracking Market
4.2.5: The Mexican Eye Tracking Market
4.3: European Eye Tracking Market
4.3.1: Market by Tracking Type
4.3.2: Market by Application
4.3.3: German Eye Tracking Market
4.3.4: United Kingdom Eye Tracking Market
4.3.5: French Eye Tracking Market
4.3.6: Italian Eye Tracking Market
4.4: APAC Eye Tracking Market
4.4.1: Market by Tracking Type
4.4.2: Market by Application
4.4.3: Chinese Eye Tracking Market
4.4.4: Japanese Eye Tracking Market
4.4.5: Indian Eye Tracking Market
4.4.6: South Korean Eye Tracking Market
4.5: ROW Eye Tracking Market
4.5.1: Market by Tracking Type
4.5.2: Market by Application
5. Competitor Analysis
5.1: Product Portfolio Analysis
5.2: Geographical Reach
5.3: Porter’s Five Forces Analysis
6. Growth Opportunities and Strategic Analysis
6.1: Growth Opportunity Analysis
6.1.1: Growth Opportunities for the Global Eye Tracking Market by Offering
6.1.2: Growth Opportunities for the Global Eye Tracking Market by End Use Industry
6.1.3: Growth Opportunities for the Global Eye Tracking Market by Tracking Type
6.1.4: Growth Opportunities for the Global Eye Tracking Market by Application
6.1.5: Growth Opportunities for the Global Eye Tracking Market by Type
6.1.6: Growth Opportunities for the Global Eye Tracking Market by Region
6.2: Emerging Trends in the Global Eye Tracking Market
6.3: Strategic Analysis
6.3.1: New Product Development
6.3.2: Capacity Expansion of the Global Eye Tracking Market
6.3.3: Technology Development
6.3.4: Mergers and Acquisitions in the Global Eye Tracking Industry
7. Company Profiles of Leading Players
7.1: Tobii
7.2: SR Research
7.3: Seeing Machines
7.4: PRS IN VIVO
7.5: Smart Eye
7.6: Ergoneers GmbH
7.7: LC TECHNOLOGIES
7.8: Apple Inc.
7.9: EyeTech Digital Systems

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