The Market for Medical Devices in EMEA
For makers of medical devices, the European, Middle Eastern and African (EMEA) economies represent significant opportunities. This report as part of its coverage concentrates on the EMEA medical device industries and estimates the business in specific device categories. For the following countries and regions, the report contains specific device business estimates:
- Saudi Arabia
- South Africa
- Middle East
- Other Europe
Highly competitive in nature, the EMEA medical device industry has experienced the usual business cycles of high and low profitability, as well as high and low demand. Due to the relatively inelastic nature of demand from diseased patients, this business remains stable overall. But profits are being hurt by various trends in the external environment such as buyers’ increasing bargaining power, government regulations, and increasing competition. The industry is continuing its transition toward consolidation. As a result, the participants, although fewer in number, will wield more power. Small improvements in offerings, although not radically innovative in nature, are helping customers and as well industry players. A high reliance on relationship-based marketing continues. The establishment of sound relationships with distributors is also beneficial, as manufacturers can then leverage their relationships with distributors and home health agencies to move their offerings.
Subsegmentation into main medical device categories was performed for each region and specific country within that region, including:
- Gastrointestinal and General Surgery
- Gynecology (GYN) and Urinary
- Neurology and Others
All market information is for the EMEA market at the manufacturers’ level. Information is expressed in current U.S. dollars. The market was further segmented by select countries such as Israel, Iran, Jordan, Saudi Arabia, UAE, South Africa, Egypt, Germany, France, UK, Italy, and others. 2013 was the base year for information. The forecast information is provided for each of the years 2013 and 2018. Base year and forecast information are provided for each industry segment.
The information and assessment given in this study are based on extensive interviews with senior management of top competitors in the market for medical devices. Key information from published literature was used to hold interviews with over 13 industry representatives and product managers to confirm and obtain expert opinion on current and future trends in the European, Middle Eastern and African medical device industry. Interviews were also used to confirm and/or adjust industry size estimates, as well as in formulating industry projections. Future growth was forecast based on healthcare spending and population trends.