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Consumer Testing and The Future of DTC Genetic Testing

In February and March of 2012, Kalorama Information conducted a survey of 2,000 adults to ask them whether or not they would take a genetic test.   This report, Consumer Testing and the Future of DTC Genetic Testing provides those results and compiles surveys from public and private sources to provide the following insights:


  • Have Consumers Used a Self-Test Product?
  • Would They Take a Genetic Test?
  • Are They Concerned About Their Healthcare?
  • What Diseases Are They Most Concerned About?
  • Would Genetic Testing Increase Their Healthcare Usage?

In addition, the report provides information useful for marketers studying this area including US Healthcare statistics and demographics, information on doctor visits.  The report discusses the increasing role of the 'Active Healthcare Consumer' in healthcare markets.  It also contains information on the drug store industry in the U.S. and the role of test products in drug stores.  The report also discusses the recent attempts to market genetic DTC products, the reaction of regulatory authorities and the activities of key companies in the market in reaction to regulation.    Using survey and sales data, the report discusses the possible future of DTC testing efforts.


  • Executive Summary
    • EXISTING SELF-TEST MARKETS
    • DTC GENETIC TESTS
    • AGGRESSIVE REGULATORY ACTION
    • CONSUMER OPINION
    • CONCLUSIONS
  • Introduction
    • DEMOGRAPHICS
      • Table The U.S. Population, 1980-2020
    • DECLINING DOCTOR VISITS
      • Drop the Doctor But Keep the Pharmacist?
    • CONSUMER WORRIES
      • Baby Boomers More Concerned About Health
    • DRUG STORES
      • Table U.S. Drug Store Sales,, 2003-2013
      • Competitive Positions of Key Players
        • Table Leading U.S. Drug Stores' Revenues and Market Share
      • Increasing Space in the Drug Store For Tests
      • Role of the Pharmacist in Conducting Some Tests?
  • Existing Self-Test Categories
    • HIGHLY SUCCESSFUL SELF-TEST MARKETS
      • Glucose
      • Pregnancy/Fertility
    • MODERATELY SUCCESSFUL OTC TESTMARKETS
      • Fecal Occult Blood
      • Cholesterol
    • IMPLICATIONS
  • Direct-to-consumer Genetic Testing: Promise and Reality
    • BACKGROUND
    • CRITICISMS OF DTC TESTING
      • Scientific and Clinical Validity
      • False Advertising
      • GAO Investigation
      • Acu-Gen Biolab Lawsuit and Bankruptcy
    • REGULATORY ACTIVITY
      • Pathway Genomics FDA Controversy
      • 2011 FDA Warning Letters
      • Regulatory Action Targeting Suppliers
      • Actions in Response to FDA Letters
    • DTC TESTING COMPANIES
      • DeCode Genetics
      • 23andMe
      • Genelex Corporation
      • Pathway Genomics
      • Navigenics
      • Lumigenix
      • Medigenomix
  • Consumer Opinion of Self-Testing
    • HEALTHCARE OUT OF THE HOME
    • CONSUMER WORRY OVER DISEASE
      • Alzheimer's and Cancer Concerns
    • HOW CONFIDENT ARE CONSUMERS IN SELF TEST RESULTS?
    • DO GENETIC TESTS INCREASE HEALTHCARE USAGE?
      • NIH-led study
    • WOULD CONSUMERS TAKE A GENETIC SELF-TEST?
      • Loyola Study
      • Kalorama Survey of Adults
        • Table Kalorama Survey Results -Would You Take a Genetic Test?
  • Conclusions

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