In February and March of 2012, Kalorama Information conducted a survey of 2,000 adults to ask them whether or not they would take a genetic test. This report, Consumer Testing and the Future of DTC Genetic Testing provides those results and compiles surveys from public and private sources to provide the following insights:
Have Consumers Used a Self-Test Product?
Would They Take a Genetic Test?
Are They Concerned About Their Healthcare?
What Diseases Are They Most Concerned About?
Would Genetic Testing Increase Their Healthcare Usage?
In addition, the report provides information useful for marketers studying this area including US Healthcare statistics and demographics, information on doctor visits. The report discusses the increasing role of the 'Active Healthcare Consumer' in healthcare markets. It also contains information on the drug store industry in the U.S. and the role of test products in drug stores. The report also discusses the recent attempts to market genetic DTC products, the reaction of regulatory authorities and the activities of key companies in the market in reaction to regulation. Using survey and sales data, the report discusses the possible future of DTC testing efforts.
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