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Mobile Messaging Market 2026-2030: Market Data & Forecasts

Publisher Juniper Research
Published Feb 23, 2026
Length 41 Pages
SKU # JNRH20900810

Description

The market-leading research suite for the Mobile Messaging market includes access to a comprehensive five-year forecast dataset comprising 130 tables and over 92,000 datapoints. Metrics in the research suite include:

Mobile Messaging Users
Mobile Messaging Traffic
Mobile Messaging Market Value

These metrics are provided for the following messaging channels:
email

MMS
OTT
RCS
SMS
Social Media Messaging

Juniper Research’s Interactive Forecast Excel contains the following functionality:

Statistics Analysis: Users benefit from the ability to search for specific metrics, displayed for all regions and countries across the data period. Graphs are easily modified and can be exported to the clipboard.
Country Data Tool: This tool allows the user to look at metrics for all regions and countries in the forecast period. Users can refine the metrics displayed via a search bar.
Country Comparison Tool: Users can select and compare specific countries. The ability to export graphs is included in this tool.
What-if Analysis: Here, users can compare forecast metrics against their own assumptions, via five interactive scenarios.

Please note: the online download version of this report is for a global site license.

Table of Contents

41 Pages
1. Mobile Messaging Market Summary
1.1 Introduction to Mobile Messaging Market Forecasts
Figure 1.1: Total Number of Users of Messaging Services (m), Split by Service, 2025-2030
1.2 Total Mobile Messaging Traffic
Figure and Table 1.2: Total Mobile Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
Table 1.3: Total Number of Users of Messaging Services (m), Split by 6 Key Services, 2025-2030
Table 1.4: Total Number of Messages Sent (m), Split by 6 Key Services, 2025-2030
1.3 Total Mobile Messaging Revenue
Figure & Table 1.5: Total Mobile Messaging Revenue ($m), Split by 8 Key Regions, 2025-2030
2. SMS & MMS: Market Forecasts & Key Takeaways
2.1 SMS & MMS Market
2.1.1 P2P Messaging Forecast Methodology
2.1.2 A2P Messaging Forecast Methodology
Figure 2.1: P2P SMS Forecast Methodology
Figure 2.2: A2P SMS Forecast Methodology
Figure 2.3: MMS Forecast Methodology
2.2 Total SMS Traffic
Figure & Table 2.4: Total Annual Handset SMS Traffic (bn), Split by 8 Key Regions, 2025-2030
2.2.1 P2P SMS Traffic
Figure & Table 2.5: Total P2P SMS Traffic (bn), Split by 8 Key Regions, 2025-2030
2.2.2 A2P SMS Traffic
Figure & Table 2.6: Total A2P SMS Traffic (bn), Split by 8 Key Regions, 2025-2030
2.3 Total SMS Revenue
Figure & Table 2.7: Total SMS Revenue ($m), Split by 8 Key Regions, 2025-2030
2.3.1 Total P2P SMS Revenue
Figure & Table 2.8: Total P2P SMS Revenue ($m), Split by 8 Key Regions, 2025-2030
2.3.2 Total A2P SMS Revenue
Figure & Table 2.9: Total A2P SMS Revenue ($m), Split by 8 Key Regions, 2025-2030
2.4 Total MMS Traffic
Figure & Table 2.10: Total MMS Traffic (m), Split by 8 Key Regions, 2025-2030
2.4.1 Total MMS Revenue
Figure & Table 2.11: Total MMS Revenue ($m), Split by 8 Key Regions, 2025-2030
3. OTT Messaging: Market Forecasts & Key Takeaways
3.1 OTT Messaging Market
3.1.1 Forecast & Methodology
Figure 3.1: OTT Mobile Messaging Forecast Methodology
3.1.2 Total OTT Messaging Traffic
Figure & Table 3.2: Total OTT Messaging Traffic (bn), Split by 8 Key Regions, 2025-2030
4. RCS Messaging: Market Forecasts & Key Takeaways
4.1 Introduction to RCS Messaging
4.1.1 Forecast & Methodology
Figure 4.1: RCS Mobile Messaging Forecast Methodology
4.1.2 Total Annual RCS Handset Traffic
Figure & Table 4.2: Total Annual Handset RCS Traffic (m), Split by 8 Key Regions, 2025-2030
5. Chatbots: Market Forecasts & Key Takeaways
5.1 The Future of Chatbots in Mobile Messaging
5.1.1 Forecast & Methodology
Figure 5.1: Messaging Chatbots Forecast Methodology
5.1.2 Total Number of Chatbots Accessed
Figure & Table 5.2: Total Number of Chatbots Accessed (m), Split by 8 Key Regions, 2025-2030
5.1.3 Total Transaction Spend Over Messaging App Chatbots
Figure & Table 5.3: Total Transaction Spend Over Messaging App Chatbots ($m), Split by 8 Key Regions, 2025-2030
Table 5.4: Total Cost Savings to Businesses Enabled by Messaging App Chatbot Implementation ($m), Split by 8 Key Regions, 2025-2030
6. Social Media Messaging: Forecasts & Key Takeaways
6.1.1 Forecast & Methodology
Figure 6.1: Social Media Mobile Messaging Forecast Methodology
6.1.2 Total Mobile Device Social Media Messaging Traffic
Figure & Table 6.2: Total Mobile Device Social Media Messaging Traffic (bn), Split by 8 Key Regions, 2025 2030
Table 6.3: Total Mobile Device Social Messaging Traffic (bn), Split by Device Type, 2025-2030

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