Report cover image

Global Buy Now, Pay Later Market: 2024-2028 Full Research Suite

Publisher Juniper Research
Published Jan 22, 2024
SKU # JNRH19878040

Description

Our Buy Now Pay Later research suite provides a detailed and insightful analysis of this evolving market, enabling stakeholders from banks, payment service providers, regulators, and technology vendors to understand future growth, key trends, and the competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping the adoption and future growth of BNPL, an insightful study uncovering the latest trends and opportunities within the market, and document containing extensive analysis of the 18 market leaders in the BNPL space. The coverage can also be purchased as a Full Research Suite, containing all these elements, and including a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market, allowing relevant BNPL-related vendors to shape their future strategy. Its unparalleled coverage makes this research suite an incredibly useful resource for charting the future of such an uncertain and rapidly growing market.

KEY FEATURES

Market Dynamics: The report provides a comprehensive market assessment discussing key market trends impacting the effectiveness and value proposition of the BNPL market, as well as an in-depth evaluation of the future growth of the market and readiness for further disruption. This enables readers to understand the critical innovations and develop market opportunities.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and key findings within the BNPL market, accompanied by key strategic recommendations for stakeholders.
Benchmark Industry Forecasts: The business overview into financial service providers includes forecasts for total revenue for BNPL, split by digital BNPL and flexible credit, and further splits between mobile and online transactions and usage.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 18 BNPL vendors, via the Juniper Research Competitor Leaderboard, featuring banking market size for major players in the banking industry.

Please note: the online download version of this report is for a global site license.

Table of Contents

1. Key Takeaways & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Total BNPL Transaction Volume will Reach Over 6.2 Billion Annual Transactions by 2028
1.1.2 Emerging Regulations & Their Discussion Increasing Consumer Confidence
1.1.3 BNPL is No Longer Solely for Fintechs as External Players Enter the Fray
1.2 Strategic Recommendations
1.2.1 BNPL Players Must Stand Out in an Increasingly Saturated Market
1.2.2 BNPL Providers Must Work with Regulators, Not Against
1.2.3 Leading BNPL Companies Must Consider Whether Entering a New Sector is Suitable
2. Market Landscape
2.1 Introduction
2.1.1 History of BNPL
Figure 2.1: Buy Now, Pay Later Timeline
2.2 BNPL Landscape
Figure 2.2: Total Value of Digital BNPL Transactions ($m) Split by Key Regions, 2023
2.3 Digital BNPL
2.3.1 Digital BNPL in Retail & eCommerce
2.4 Key Trends & Drivers
2.4.1 Significant Emergence of Non-Fintech Players
2.4.2 Socioeconomic Hardships Continue Proving Effective for Promoting BNPL Use
2.4.3 BNPL Will Have a Greater Presence in Other Industries
2.5 BNPL vs Credit
2.5.1 BNPL
i. Strengths
ii. Weaknesses
2.5.2 Credit
i. Strengths
Figure 2.3: Proportion of Individuals that Own a Credit Card, Split by Top Countries (2021)
ii. Weaknesses
2.6 Challenges
2.6.1 The Debt Trap
2.6.2 Complicated Return Policies
2.6.3 Regulations, or Lack Thereof
i. BNPL-Specific Regulations
ii. Individual Markets’ Standards
2.6.4 Fraud
2.6.5 The Misunderstood Impact on Credit Scores
2.6.6 Platform Preference – Merchants versus BNPL Providers
3. Segment Analysis
3.1 Introduction
3.2 Retail & eCommerce
3.3 B2B
3.4 Healthcare
3.5 Travel
Figure 3.1: Cart Abandonment Rates Across Industries, 2020
3.6 Utilities
4. Player Analysis
4.1 Introduction
4.2 Card Networks
4.3 Superapps
4.4 Banks
5. Country Readiness Index & Regional Analysis
5.1 Introduction
5.2 BNPL Country Readiness Index
Figure 5.1: Juniper Research’s 8 Key Regions Definition
Table 5.2: Juniper Research Buy Now Pay Later Country Readiness Index: Scoring
Criteria
Figure 5.3: Juniper Research Country Readiness Index – Buy Now Pay Later
Figure 5.4: Juniper Research’s Competitive Web: Buy Now Pay Later Regional
Opportunities
5.3 Regional Analysis
5.3.1 North America
Figure 5.5: Total Digital BNPL Transaction Volume (m) in North America, Split by
2 Select Countries, 2023-2028
i. US
ii. Canada
5.3.2 Latin America
Figure 5.6: Total BNPL Transaction Volume (m) in Latin America, Split by 8 Select
Countries, 2023
i. Mexico
5.3.3 West Europe
Figure 5.7: Total BNPL Transaction Volume (m) in West Europe, Split by 16 Select
Countries, 2023
i. Sweden
ii. UK
iii. Germany
iv. Belgium
v. Denmark
5.3.4 Central & East Europe
Figure 5.8: Total Digital BNPL Transaction Volume (m) in Central & East Europe,
2023-
i. Poland
5.3.5 Far East & China
Figure 5.9: Total Digital BNPL Transaction Volume (m) in Far East & China, Split
by 4 Select Countries, 2023
i. China
ii. Japan
5.3.6 Indian Subcontinent
Figure 5.10: Total Digital BNPL Transaction Volume (m) in Indian Subcontinent,
Split by 4 Select Countries, 2023-2028
i. India
5.3.7 Rest of Asia Pacific
Figure 5.11: BNPL Transaction Volume (m) in Rest of Asia Pacific, Split by
Country, 2023
i. Australia
ii. New Zealand
iii. Singapore
5.3.8 Africa & Middle East
Figure 5.12: Total Digital BNPL Transaction Volume (m) in Africa & Middle East,
2023-
i. UAE
ii. Saudi Arabia
iii. South Africa
5.4 Country Readiness Index Heatmaps
Table 5.13: Juniper Research’s Country Readiness Index: North America
Table 5.14: Juniper Research’s Country Readiness Index: Latin America
Table 5.15: Juniper Research’s Country Readiness Index: West Europe
Table 5.16: Juniper Research’s Country Readiness Index: Central & East Europe
Table 5.17: Juniper Research’s Country Readiness Index: Far East & China
Table 5.18: Juniper Research’s Country Readiness Index: Indian Subcontinent .
Table 5.19: Juniper Research’s Country Readiness Index: Rest of Asia Pacific
Table 5.20: Juniper Research’s Country Readiness Index: Africa & Middle East
1. BNPL Competitor Leaderboard
1.1 Why Read This Report?
Table 1.1: Juniper Research Competitor Leaderboard: Buy Now, Pay Later Vendors Included & Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard for Buy Now. Pay Later
Table 1.3: Juniper Research Competitor Leaderboard: BNPL Vendors & Positioning
Table 1.4: Juniper Research Buy Now Pay Later Competitor Leaderboard Heatmap
1.2 Vendor Profiles
1.2.1 Affirm
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.2 Afterpay
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.3 Apple Pay Later
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.4 Credi2
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.5 Grab
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.6 humm
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.7 Klarna
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.8 Kredivo
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.9 Laybuy
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.10 Payl8r
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.11 PayPal
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.12 Perpay
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.13 Scalapay
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.14 Sezzle
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.15 Simpl
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View Key Strengths & Strategic Development
Opportunities
1.2.16 Splitit
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.17 Tabby
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.2.18 Zip
i. Corporate
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development
Opportunities
1.3 Juniper Research Leaderboard Assessment Methodology
1.3.1 Limitations & Interpretations
Table 1.5: Juniper Research Competitor Leaderboard Scoring Criteria – Buy Now,
Pay Later
1. Market Overview
1.1 Introduction
1.1.1 Methodology & Assumptions
Figure 1.1: Buy Now, Pay Later Forecast Methodology
1.2 Forecast Summary
1.2.1 Total Digital BNPL and Flexible Credit Unique Users
Figure & Table 1.2: Total Digital BNPL and Flexible Credit Unique Users (m) Split by Key Regions, 2023-2028
1.2.2 Total Volume of Digital BNPL and Flexible Credit Transactions
Figure & Table 1.3: Total Volume of Digital BNPL and Flexible Credit Transactions (m) Split by Key Regions, 2023-2028
1.2.3 Total Digital BNPL and Flexible Credit Transaction Value
Figure & Table 1.4: Total Digital BNPL and Flexible Credit transaction Value ($m) Split by Key Regions, 2023-2028
1.2.4 Total Digital BNPL and Flexible Credit Platform Revenue
Figure & Table 1.5: Total Digital BNPL and Flexible Credit Platform Revenue ($m) Split by Key Regions, 2023-2028
2. Digital BNPL: Market Forecasts
2.1 Digital BNPL Unique Users
Figure & Table 2.1: Total Unique Digital BNPL Users (m) split by Key Regions, 2023-2028
2.2 Digital BNPL Mobile Users
Figure & Table 2.2: Total Digital BNPL Mobile Users (m) Split by Key Regions, 2023-2028
2.3 Digital BNPL Online Users
Figure & Table 2.3: Total Digital BNPL Online Users (m) Split by Key Regions, 2023-
2.4 Total Volume of Digital BNPL Transactions
Figure & Table 2.4: Total Volume of Digital BNPL Transactions, Split by Key Regions, 2023-2028
2.5 Total Digital BNPL Transaction Value
Figure & Table 2.5: Total Digital BNPL Transaction Value ($m) Split by Key Regions, 2023-2028
2.6 Digital BNPL Platform Revenue
Figure & Table 2.6: Total Digital BNPL Platform Revenue ($m) Split by Key Regions, 2023-2028
3. Flexible Credit: Market Forecasts
3.1 Flexible Credit Unique Users
Figure & Table 3.1: Total Volume of Flexible Credit Users (m) Split by Key Regions, 2023-
3.2 Flexible Credit Mobile Users
Figure & Table 3.2: Total Volume of Flexible Credit Mobile Users (m) Split by Key Regions, 2023-2028
3.3 Flexible Credit Online Users
Figure & Table 3.3: Total Flexible Credit Online Users (m) Split by Key Regions, 2023-
3.4 Total Volume of Flexible Credit Transactions
Figure & Table 3.4: Total Volume of Flexible Credit Transactions (m) Split by Key Regions, 2023-2028
3.5 Total Flexible Credit Transaction Value
Figure & Table 3.5: Total Flexible Credit Transaction Value ($m) Split by Key Regions, 2023-2028
3.6 Flexible Credit Platform Revenue
Figure & Table 3.6: Total Flexible Credit Platform Revenue ($m) Split by Key Regions, 2023-2028
4. B2B BNPL Market
4.1 Number

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us