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Global Banking-as-a-Service Market: 2024-2028 Full Research Suite

Publisher Juniper Research
Published Apr 22, 2024
Length 119 Pages
SKU # JNRH19878032

Description

Our Banking-as-a-Service research suite provides a detailed and insightful analysis of this evolving market; enabling stakeholders from traditional banks, fintech companies, infrastructure providers, regulators and technology companies to understand future growth, key trends and the competitive environment.

The suite includes several different options that can be purchased separately, including access to data mapping the deployment and future growth of BaaS (Banking-as-a-Service), an insightful study uncovering the latest trends and opportunities within the financial landscape, and a document containing extensive analysis of the 17 market leaders in the BaaS space. The coverage can also be purchased as a Full Research Suite, containing all of these elements, and including a substantial discount.

Collectively, they provide a critical tool for understanding this rapidly emerging market; allowing financial institutions and tech companies to shape their future strategy. The unparalleled coverage makes this research suite an incredibly useful resource for charting the future of such an uncertain and rapidly growing market.

Market Dynamics: Insights into key trends and market expansion challenges within the BaaS market; addressing the flexibility of the BaaS model, and the scope of financial offerings and technology stack platform banking can deploy. The report examines the many BaaS use cases across different industries and service platforms, and includes segment analysis across different segments which are adopting BaaS strategies, such as non-bank businesses. The BaaS market share research also includes a regional market growth analysis on the current development and segment growth of the BaaS market; featuring a Juniper Research Country Readiness Index covering 8 key regions and 60 countries. This also includes a technological approach assessment analysing the benefits of API (Application Programming Interface) and Cloud technology in the BaaS space, as well as the future outlook of the market.
Key Takeaways & Strategic Recommendations: In-depth analysis of key development opportunities and findings within the BaaS market, accompanied by strategic recommendations for stakeholders.
Benchmark Industry Forecasts: The business overview into financial service providers includes forecasts for total revenue for BaaS, split by offerings spanning current accounts, card issuing, wealth management & savings, prepaid cards, and business accounts.
Juniper Research Competitor Leaderboard: Key player capability and capacity assessment for 17 BaaS vendors, via the Juniper Research Competitor Leaderboard; featuring banking market size for major players in the banking industry.

Please note: the online download version of this report is for a global site license.

Table of Contents

119 Pages
1. Banking-as-a-Service: Key Takeaway & Strategic Recommendations
1.1 Key Takeaways
1.1.1 Regulatory Scrutiny on BaaS Has Raised the Cost of Compliance
1.1.2 Wealth Management & Savings Accounts Have the Most Potential
1.1.3 Increased Digital Banking Adoption and Enhanced Personalisation
1.2 Strategic Recommendations
1.2.1 Traditional Banks Must Offer BaaS to Remain Competitive
1.2.2 Rapidly Expand Product Portfolios by Scouting for Partnerships with a Diverse Range of Technology Partners
1.2.3 Encourage Adoption of AI-driven Regtech to Enhance Security
2. Banking-as-a-Service - Market Landscape
2.1 Introduction
2.1.1 Definitions & Scope
2.1.2 Functionalities of BaaS
Figure 2.1: BaaS Concept Outline
Figure 2.2: How APIs Work
2.2 Current Market Landscape
2.2.1 BaaS versus BaaP
Figure 2.3: BaaS versus BaaP
2.2.2 BaaS & Open Banking
Figure 2.4: How Open Banking Works
2.2.3 How Is BaaS Offered?
Figure 2.5: How Is BaaS Offered?
2.2.4 BaaS Applications: Product Offerings
Figure 2.6: BaaS Core Product Offerings
i. Payment Processing
ii. Account Management
iii. Cards Issuing
iv. Wealth Management & Savings
v. Onboarding
vi. Lending
vii. Loyalty & Rewards
viii. Compliance and Regulatory Support
ix. Accounting Services
x. Customer Support
2.2.5 BaaS Applications: Effective Use Cases
Figure 2.7: BaaS Platform Industry Applications
i. Fintech Startups
ii. eCommerce Platforms
iii. Retail and Consumer Goods
iv. Gig Economy and Freelance Platforms
v. Insurance
vi. Travel and Hospitality
vii. Property Tech
viii. HR Tech
2.2.6 Banking-as-a-Service Regulations
i. PSD2 (EU)
ii. Open Banking (UK)
iii. US
iv. Open Banking (Brazil)
v. Consumer Data Right Rules (Australia)
vi. Unified Payments Interface (India)
FINTECH & PAYMENTS
vii. Open API Framework (Hong Kong)
viii. The Future of Open Banking
2.3 Current Trends
2.3.1 Increase in Digital Payments
Figure 2.8: Smartphone Penetration in 2024 (%), Split by the Top 25 Countries
2.3.2 Embedded Finance: Superapps
Figure 2.9: Embedded Finance Segments by Market Prospects
2.3.3 Integration with AI
2.4 Technological Approach Assessment
2.4.1 BaaS Technological Approach Assessment
i. APIs
Figure 2.10: Distribution of APIs by Product Area
ii. Cloud Computing
2.5 Future Outlook
2.5.1 BaaS for BNPL & POS Financing
2.5.2 B2B BaaS
2.5.3 Monetisation Opportunities
3. Banking-as-a-Service: Segment Analysis
3.1 Introduction
3.1.1 Small/Medium Enterprises
3.1.2 Large Enterprises
3.1.3 Fintechs
3.1.4 Banks
3.1.5 Consumers
4. Country Readiness Index & Regional Analysis
4.1.1 Country Readiness Index
Figure 4.1: Juniper Research’s: 8 Key Regions Definitions
Table 4.2: Juniper Research’s BaaS Country Readiness Index: Scoring Criteria ..
Figure 4.3: Juniper Research BaaS Country Readiness Index
Figure 4.4: Juniper Research Competitive Web: BaaS Regional Opportunities
4.1.2 North America
Figure 4.5: Total Number of Banked Individuals with Current/Checking Accounts Accessed via BaaS in North America (m), 2024
i. US
4.1.3 Latin America
Figure 4.6: Total BaaS Platform Revenue ($m), Split by Select Countries in Latin America, 2024
i. Brazil
4.1.4 West Europe
Figure 4.7: Total BaaS Platform Revenue ($m), Split by Select Countries in West Europe, 2024
i. France
ii. Germany
iii. UK
4.1.5 Central & East Europe
Figure 4.8: Total BaaS Platform Revenue ($m), Split by Select Countries, 2023-2028
4.1.6 Far East & China
Figure 4.9: Total BaaS Platform Revenue in the Far East & China ($m), Split by Select Countries, 2024
4.1.7 Indian Subcontinent
Figure 4.10: Total BaaS Platform Revenue in Indian Subcontinent ($m), Split by Select Countries, 2023-2028
4.1.8 Rest of Asia Pacific
Figure 4.11: Total BaaS Platform Revenue in Rest of Asia Pacific ($m), Split by Select Countries, 2024
4.1.9 Africa & Middle East
Figure 4.12: Total BaaS Platform Revenue in Africa & Middle East ($m), Split by Select Countries, 2023-2028
4.1.10 BaaS Regional Opportunities: Heatmap Analysis Results
Table 4.13: Juniper Research Country Readiness Index: North America
Table 4.14: Juniper Research Country Readiness Index: Latin America
Table 4.15: Juniper Research Country Readiness Index: West Europe
Table 4.16: Juniper Research Country Readiness Index: Central & East Europe .
Table 4.17: Juniper Research Country Readiness Index: Far East & China
Table 4.18: Juniper Research Country Readiness Index: Indian Subcontinent
Table 4.19: Juniper Research Country Readiness Index: Rest of Asia Pacific
Table 4.20: Juniper Research Country Readiness Index: Africa & Middle East
1. Juniper Research BaaS Competitor Leaderboard
1.1 Why Read This Report
Table 1.1: Juniper Research Competitor Leaderboard BaaS Vendors and Product Portfolio
Figure 1.2: Juniper Research Competitor Leaderboard for BaaS
Table 1.3: Juniper Research Competitor Leaderboard BaaS Vendors & Positioning
Table 1.4: Juniper Research Competitor Leaderboard Heatmap: BaaS Vendors ..
Table 1.5: Juniper Research Competitor Leaderboard Heatmap: BaaS Vendors (Continued)
1.2 BaaS Vendor Profiles
1.2.1 11: FS Foundry
i. Corporate
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.2 Anchor
i. Corporate
Table 1.6: Anchor’s Investment Rounds ($m), 2022-2023
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.3 Bankable
i. Corporate
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.4 BBVA
i. Corporate
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.5 ConnectPay
i. Corporate
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.6 Green Dot
i. Corporate
Table 1.7: Green Dot’s Financial Snapshot ($m), 2022-2023
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.7 Intergiro
i. Corporate
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.8 Marqeta
i. Corporate
Table 1.8: Marqeta’s Financial Performance ($), 2022-2023
ii. Geographic Spread
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.9 MatchMove Pay
i. Corporate
Table 1.9: MatchMove Pay’s Investment Rounds ($m), 2013-2021
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.10 Railsr
i. Corporate
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.11 Raisin Bank
i. Corporate
Table 1.10: Raisin’s Investment Rounds ($m), 2014-2023
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.12 Solaris
i. Corporate
Table 1.11: Solaris' Investment Rounds ($m), 2016-2024
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.13 Starling Bank
i. Corporate
Table 1.12: Starling’s Investment Rounds ($m), 2018-2022
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.14 Swan
i. Corporate
Table 1.13: Swan’s Investment Rounds ($m), 2020-2023
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.15 Treezor
i. Corporate
Table 1.14: Treezor’s Investment Rounds ($m) 2015
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.16 Vodeno
i. Corporate
Table 1.15: Voden’s Investment Rounds ($m),
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
1.2.17 Xpollens
i. Corporate
ii. Geographical Reach
iii. Key Clients & Strategic Partnerships
iv. High-level View of Offerings
v. Juniper Research’s View: Key Strengths & Strategic Development Opportunities
Table 1.16: Juniper Research Competitor Leaderboard Scoring Criteria: BaaS ..
1. Introduction & Methodology
1.1 Introduction
1.2 Methodology & Assumptions
Figure 1.1: BaaS Forecast Methodology, Current Accounts
Figure 1.2: BaaS Forecast Methodology, Card Issuing
Figure 1.3: BaaS Forecast Methodology, Wealth Management & Savings
Figure 1.4: BaaS Forecast Methodology, Prepaid Cards
Figure 1.5: BaaS Forecast Methodology, Business Accounts
2. Global Banking-as-a-Service Market
2.1 BaaS Forecasts
2.1.1 Total BaaS Platform Revenue
Figure & Table 2.1: Total BaaS Platform Revenue ($m), Split by 8 Key Regions, 2023-2028
Table 2.2: Total BaaS Platform Revenue ($m), Split by Category, 2023-2028
3. Current Accounts
3.1 Current Accounts
3.1.1 Total BaaS Consumer Users
Figure & Table 3.1: Total Number of B2C BaaS Users (m), Split by 8 Key Regions, 2023-2028
3.1.2 Total BaaS Consumer Transaction Volume
Figure & Table 3.2: Total BaaS Consumer Current/Checking Account Transaction Volume (m), Split by 8 Key Regions, 2023-2028
3.1.3 Total Value of Consumer Account Transactions
Figure & Table 3.3: Total BaaS Consumer Current/Checking Account Transaction Value ($m), Split by 8 Key Regions, 2023-2028
3.1.4 Total Revenue of Consumer Account Transactions
Figure & Table 3.4: Total BaaS Consumer Account Revenue ($m), Split by 8 Key Regions, 2023-2028
4. Card Issuing
4.1.1 Total Number of Cards Issued Through BaaS
Figure & Table 4.1: Total Number of Credit/Debit Cards Issued through BaaS Platforms (m), Split by 8 Key Regions, 2023-2028
4.1.2 Total Card Issuing Revenue
Figure & Table 4.2: Total BaaS Card Issuing Revenue ($m), Split by 8 Key Regions, 2023-
5. Wealth Management & Savings Account
5.1.1 Total of Number of Wealth Management & Savings Accounts Issued through BaaS
Figure & Table 5.1: Total Number of Wealth Management/Saving Account Users Accessing the Service through a BaaS platform (m), Split by 8 Key Regions, 2023-2028
5.1.2 Total Wealth Management & Savings Account Revenue
Figure & Table 5.2: Total BaaS Revenue from Wealth Management & Savings Accounts ($m), Split by 8 Key Regions, 2023-2028
6. Prepaid Cards
6.1.1 Total Number of Users Accessing Prepaid Cards through a BaaS Platform
Figure & Table 6.1: The Number of Users Accessing Prepaid Card through a BaaS Platform (m), Split 8 Key Regions, 2023-
6.1.2 Total Prepaid Cards Revenue
Contents
FINTECH & PAYMENTS
Figure & Table 6.2: Total BaaS Revenue from Prepaid Cards ($m), Split by 8 Key Regions, 2023-2028
7. Business Accounts
7.1.1 Total Number of Businesses with Bank Accounts Issued Through BaaS
Figure & Table 7.1: The Total Number of Businesses with Bank Accounts Issued through BaaS Providers (m), Split by 8 Key Regions, 2023-2028
7.1.2 Total Business Account Transaction Revenue
Figure & Table 7.2: Total BaaS Revenue from Business Account Transactions ($m), Split by 8 Key Regions, 2023-2028

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