Report cover image

Sex Toys Market In Japan 2026-2030

Publisher TechNavio
Published Jan 19, 2026
Length 177 Pages
SKU # INF20764409

Description

Sex Toys Market In Japan 2026-2030

The sex toys market in japan is forecasted to grow by USD 1426.5 mn during 2025-2030, accelerating at a CAGR of 11.6% during the forecast period. The report on the sex toys market in japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by integration of sexual wellness into mainstream retail environments, technological advancements and digital connectivity, expanding social dialogue and educational campaigns.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data. For further information on this report, please visit -

https://www.technavio.com/report/report/sex-toys-market-industry-analysis

Technavio's sex toys market in japan is segmented as below:

By Product
  • Adult vibrators
  • Dildos
  • Erection rings
  • Others
By Distribution Channel
  • Online
  • Offline
By End-User
  • Female
  • Male
Geography
  • APAC
  • Japan
This study identifies the sustainability and environmental consciousness in product development as one of the prime reasons driving the sex toys market in japan growth during the next few years. Also, advanced bio feedback and personalization through integrated systems and aesthetic sophistication and integration with home interior design will lead to sizable demand in the market.

The report on the sex toys market in japan covers the following areas:
  • Sex toys market in japan sizing
  • Sex toys market in japan forecast
  • Sex toys market in japan industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in japan vendors that include BMS Factory, Doc Johnson Enterprises, FUN FACTORY GmbH, Kiiroo B.V., LELOi AB, Lovehoney Group Ltd., Luvu Brands Inc., Motsugroup B.V., OhMiBod LLC, RENDS Co. Ltd., Tantus Inc., TENGA Co. Ltd., VIBRATEX Inc., VORZE, Womanizer. Also, the sex toys market in japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

177 Pages
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Country Market Characteristics
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Overview on factors of disruption
2.4 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3.1 Market ecosystem
Chart on Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Chart on Market characteristics analysis
3.3 Value chain analysis
Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
Chart on Japan - Market size and forecast 2025-2030 ($ million)
Data Table on Japan - Market size and forecast 2025-2030 ($ million)
Chart on Japan: Year-over-year growth 2025-2030 (%)
Data Table on Japan: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5.1 Sex Toys Market in Japan 2020 - 2024
Historic Market Size - Data Table on Sex Toys Market in Japan 2020 - 2024 ($ million)
5.2 Product segment analysis 2020 - 2024
Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.3 Distribution Channel segment analysis 2020 - 2024
Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.4 End-user segment analysis 2020 - 2024
Historic Market Size - End-user Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Sex Toys market in Japan
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Product
8.1 Market segments
Chart on Product - Market share 2025-2030 (%)
Data Table on Product - Market share 2025-2030 (%)
8.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
8.3 Adult vibrators - Market size and forecast 2025-2030
Chart on Adult vibrators - Market size and forecast 2025-2030 ($ million)
Data Table on Adult vibrators - Market size and forecast 2025-2030 ($ million)
Chart on Adult vibrators - Year-over-year growth 2025-2030 (%)
Data Table on Adult vibrators - Year-over-year growth 2025-2030 (%)
8.4 Dildos - Market size and forecast 2025-2030
Chart on Dildos - Market size and forecast 2025-2030 ($ million)
Data Table on Dildos - Market size and forecast 2025-2030 ($ million)
Chart on Dildos - Year-over-year growth 2025-2030 (%)
Data Table on Dildos - Year-over-year growth 2025-2030 (%)
8.5 Erection rings - Market size and forecast 2025-2030
Chart on Erection rings - Market size and forecast 2025-2030 ($ million)
Data Table on Erection rings - Market size and forecast 2025-2030 ($ million)
Chart on Erection rings - Year-over-year growth 2025-2030 (%)
Data Table on Erection rings - Year-over-year growth 2025-2030 (%)
8.6 Others - Market size and forecast 2025-2030
Chart on Others - Market size and forecast 2025-2030 ($ million)
Data Table on Others - Market size and forecast 2025-2030 ($ million)
Chart on Others - Year-over-year growth 2025-2030 (%)
Data Table on Others - Year-over-year growth 2025-2030 (%)
8.7 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel
9.1 Market segments
Chart on Distribution Channel - Market share 2025-2030 (%)
Data Table on Distribution Channel - Market share 2025-2030 (%)
9.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
9.3 Online - Market size and forecast 2025-2030
Chart on Online - Market size and forecast 2025-2030 ($ million)
Data Table on Online - Market size and forecast 2025-2030 ($ million)
Chart on Online - Year-over-year growth 2025-2030 (%)
Data Table on Online - Year-over-year growth 2025-2030 (%)
9.4 Offline - Market size and forecast 2025-2030
Chart on Offline - Market size and forecast 2025-2030 ($ million)
Data Table on Offline - Market size and forecast 2025-2030 ($ million)
Chart on Offline - Year-over-year growth 2025-2030 (%)
Data Table on Offline - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user
10.1 Market segments
Chart on End-user - Market share 2025-2030 (%)
Data Table on End-user - Market share 2025-2030 (%)
10.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
10.3 Female - Market size and forecast 2025-2030
Chart on Female - Market size and forecast 2025-2030 ($ million)
Data Table on Female - Market size and forecast 2025-2030 ($ million)
Chart on Female - Year-over-year growth 2025-2030 (%)
Data Table on Female - Year-over-year growth 2025-2030 (%)
10.4 Male - Market size and forecast 2025-2030
Chart on Male - Market size and forecast 2025-2030 ($ million)
Data Table on Male - Market size and forecast 2025-2030 ($ million)
Chart on Male - Year-over-year growth 2025-2030 (%)
Data Table on Male - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity
12.1 Market drivers
Integration of sexual wellness into mainstream retail environments
Technological advancements and digital connectivity
Expanding social dialogue and educational campaigns
12.2 Market challenges
Cultural conservatism and social stigma
Regulatory compliance and safety standards
E-commerce logistics and privacy concerns
12.3 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
12.4 Market opportunities
Sustainability and environmental consciousness in product development
Advanced bio feedback and personalization through integrated systems
Aesthetic sophistication and integration with home interior design
13 Competitive Landscape
13.1 Overview
13.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
Overview on factors of disruption
13.4 Industry risks
Impact of key risks on business
14 Competitive Analysis
14.1 Companies profiled
Companies covered
14.2 Company ranking index
Company ranking index
14.3 Market positioning of companies
Matrix on companies position and classification
14.4 BMS Factory
BMS Factory - Overview
BMS Factory - Product / Service
BMS Factory - Key offerings
SWOT
14.5 Doc Johnson Enterprises
Doc Johnson Enterprises - Overview
Doc Johnson Enterprises - Product / Service
Doc Johnson Enterprises - Key offerings
SWOT
14.6 FUN FACTORY GmbH
FUN FACTORY GmbH - Overview
FUN FACTORY GmbH - Product / Service
FUN FACTORY GmbH - Key offerings
SWOT
14.7 Kiiroo B.V.
Kiiroo B.V. - Overview
Kiiroo B.V. - Product / Service
Kiiroo B.V. - Key offerings
SWOT
14.8 LELOi AB
LELOi AB - Overview
LELOi AB - Product / Service
LELOi AB - Key offerings
SWOT
14.9 Lovehoney Group Ltd.
Lovehoney Group Ltd. - Overview
Lovehoney Group Ltd. - Product / Service
Lovehoney Group Ltd. - Key offerings
SWOT
14.10 Luvu Brands Inc.
Luvu Brands Inc. - Overview
Luvu Brands Inc. - Business segments
Luvu Brands Inc. - Key offerings
Luvu Brands Inc. - Segment focus
SWOT
14.11 Motsugroup B.V.
Motsugroup B.V. - Overview
Motsugroup B.V. - Product / Service
Motsugroup B.V. - Key offerings
SWOT
14.12 OhMiBod LLC
OhMiBod LLC - Overview
OhMiBod LLC - Product / Service
OhMiBod LLC - Key offerings
SWOT
14.13 RENDS Co. Ltd.
RENDS Co. Ltd. - Overview
RENDS Co. Ltd. - Product / Service
RENDS Co. Ltd. - Key offerings
SWOT
14.14 Tantus Inc.
Tantus Inc. - Overview
Tantus Inc. - Product / Service
Tantus Inc. - Key offerings
SWOT
14.15 TENGA Co. Ltd.
TENGA Co. Ltd. - Overview
TENGA Co. Ltd. - Product / Service
TENGA Co. Ltd. - Key offerings
SWOT
14.16 VIBRATEX Inc.
VIBRATEX Inc. - Overview
VIBRATEX Inc. - Product / Service
VIBRATEX Inc. - Key offerings
SWOT
14.17 VORZE
VORZE - Overview
VORZE - Product / Service
VORZE - Key offerings
SWOT
14.18 Womanizer
Womanizer - Overview
Womanizer - Product / Service
Womanizer - Key offerings
SWOT
15 Appendix
15.1 Scope of the report
Market definition
Objectives
Notes and caveats
15.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
15.3 Currency conversion rates for US$
Currency conversion rates for US$
15.4 Research methodology
Research methodology
15.5 Data procurement
Information sources
15.6 Data validation
Data validation
15.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
15.8 Data synthesis
Data synthesis
15.9 360 degree market analysis
360 degree market analysis
15.10 List of abbreviations
List of abbreviations

Search Inside Report

How Do Licenses Work?
Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.