Sex Toys Market in Japan 2025-2029

Publisher TechNavio

Published Feb 28, 2025

Length 150 Pages

SKU # INF19750101

Description

Sex Toys Market In Japan 2025-2029

The sex toys market in Japan is forecasted to grow by USD 1436.7 million during 2024-2029, accelerating at a CAGR of 12.7% during the forecast period. The report on the sex toys market in Japan provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing cases of erectile dysfunction (ED) leading to adoption of sex toys in Japan, rapid growth of E-commerce platforms selling sex toys, and growing demand for remote-controlled sex toys.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's sex toys market in Japan is segmented as below:

By Product

Adult vibrators
Dildos
Erection rings
Others

By Distribution Channel

Online
Offline

By Geographical Landscape

APAC

This study identifies the increasing exposure to sex toys as one of the prime reasons driving the sex toys market in Japan growth during the next few years. Also, growing awareness of health benefits of sex toys and development of advanced sex toys will lead to sizable demand in the market.

The report on the sex toys market in Japan covers the following areas:

Sex Toys Market in Japan sizing
Sex Toys Market in Japan forecast
Sex Toys Market in Japan industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading sex toys market in Japan vendors that include BMS Enterprises, BMS Factory, Church and Dwight Co. Inc., Doc Johnson Enterprises, FUN FACTORY GmbH, HYTTO PTE. Ltd., Kanojo Toys, LELOi AB, Luvu Brands Inc., TENGA Co. Ltd., and Virtuallyabout LLC. Also, the sex toys market in Japan analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary: 1.1 Market overview; Executive Summary - Chart on Market Overview; Executive Summary - Data Table on Market Overview; Executive Summary - Chart on Country Market Characteristics; Executive Summary - Chart on Market Segmentation by Product; Executive Summary - Chart on Market Segmentation by Distribution Channel; Executive Summary - Chart on Market Segmentation by End-user; Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis: 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; 2.2 Criticality of inputs and Factors of differentiation; Overview on criticality of inputs and factors of differentiation; 2.3 Factors of disruption; Overview on factors of disruption; 2.4 Impact of drivers and challenges; Impact of drivers and challenges in 2024 and 2029
3 Market Landscape: 3.1 Market ecosystem; Parent Market; Data Table on - Parent Market; 3.2 Market characteristics; Market characteristics analysis; 3.3 Value chain analysis; Value chain analysis
4 Market Sizing: 4.1 Market definition; Offerings of companies included in the market definition; 4.2 Market segment analysis; Market segments; 4.3 Market size 2024; 4.4 Market outlook: Forecast for 2024-2029; Chart on Japan - Market size and forecast 2024-2029 ($ million); Data Table on Japan - Market size and forecast 2024-2029 ($ million); Chart on Japan: Year-over-year growth 2024-2029 (%); Data Table on Japan: Year-over-year growth 2024-2029 (%)
5 Historic Market Size: 5.1 Sex Toys Market in Japan 2019 - 2023; Historic Market Size - Data Table on Sex Toys Market in Japan 2019 - 2023 ($ million); 5.2 Product segment analysis 2019 - 2023; Historic Market Size - Product Segment 2019 - 2023 ($ million); 5.3 Distribution Channel segment analysis 2019 - 2023; Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million); 5.4 End-user segment analysis 2019 - 2023; Historic Market Size - End-user Segment 2019 - 2023 ($ million)
6 Qualitative Analysis: 6.1 Impact of AI on the Sex Toys Market in Japan
7 Five Forces Analysis: 7.1 Five forces summary; Five forces analysis - Comparison between 2024 and 2029; 7.2 Bargaining power of buyers; Bargaining power of buyers - Impact of key factors 2024 and 2029; 7.3 Bargaining power of suppliers; Bargaining power of suppliers - Impact of key factors in 2024 and 2029; 7.4 Threat of new entrants; Threat of new entrants - Impact of key factors in 2024 and 2029; 7.5 Threat of substitutes; Threat of substitutes - Impact of key factors in 2024 and 2029; 7.6 Threat of rivalry; Threat of rivalry - Impact of key factors in 2024 and 2029; 7.7 Market condition; Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Product: 8.1 Market segments; Chart on Product - Market share 2024-2029 (%); Data Table on Product - Market share 2024-2029 (%); 8.2 Comparison by Product; Chart on Comparison by Product; Data Table on Comparison by Product; 8.3 Adult vibrators - Market size and forecast 2024-2029; Chart on Adult vibrators - Market size and forecast 2024-2029 ($ million); Data Table on Adult vibrators - Market size and forecast 2024-2029 ($ million); Chart on Adult vibrators - Year-over-year growth 2024-2029 (%); Data Table on Adult vibrators - Year-over-year growth 2024-2029 (%); 8.4 Dildos - Market size and forecast 2024-2029; Chart on Dildos - Market size and forecast 2024-2029 ($ million); Data Table on Dildos - Market size and forecast 2024-2029 ($ million); Chart on Dildos - Year-over-year growth 2024-2029 (%); Data Table on Dildos - Year-over-year growth 2024-2029 (%); 8.5 Erection rings - Market size and forecast 2024-2029; Chart on Erection rings - Market size and forecast 2024-2029 ($ million); Data Table on Erection rings - Market size and forecast 2024-2029 ($ million); Chart on Erection rings - Year-over-year growth 2024-2029 (%); Data Table on Erection rings - Year-over-year growth 2024-2029 (%); 8.6 Others - Market size and forecast 2024-2029; Chart on Others - Market size and forecast 2024-2029 ($ million); Data Table on Others - Market size and forecast 2024-2029 ($ million); Chart on Others - Year-over-year growth 2024-2029 (%); Data Table on Others - Year-over-year growth 2024-2029 (%); 8.7 Market opportunity by Product; Market opportunity by Product ($ million); Data Table on Market opportunity by Product ($ million)
9 Market Segmentation by Distribution Channel: 9.1 Market segments; Chart on Distribution Channel - Market share 2024-2029 (%); Data Table on Distribution Channel - Market share 2024-2029 (%); 9.2 Comparison by Distribution Channel; Chart on Comparison by Distribution Channel; Data Table on Comparison by Distribution Channel; 9.3 Online - Market size and forecast 2024-2029; Chart on Online - Market size and forecast 2024-2029 ($ million); Data Table on Online - Market size and forecast 2024-2029 ($ million); Chart on Online - Year-over-year growth 2024-2029 (%); Data Table on Online - Year-over-year growth 2024-2029 (%); 9.4 Offline - Market size and forecast 2024-2029; Chart on Offline - Market size and forecast 2024-2029 ($ million); Data Table on Offline - Market size and forecast 2024-2029 ($ million); Chart on Offline - Year-over-year growth 2024-2029 (%); Data Table on Offline - Year-over-year growth 2024-2029 (%); 9.5 Market opportunity by Distribution Channel; Market opportunity by Distribution Channel ($ million); Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by End-user: 10.1 Market segments; Chart on End-user - Market share 2024-2029 (%); Data Table on End-user - Market share 2024-2029 (%); 10.2 Comparison by End-user; Chart on Comparison by End-user; Data Table on Comparison by End-user; 10.3 Female - Market size and forecast 2024-2029; Chart on Female - Market size and forecast 2024-2029 ($ million); Data Table on Female - Market size and forecast 2024-2029 ($ million); Chart on Female - Year-over-year growth 2024-2029 (%); Data Table on Female - Year-over-year growth 2024-2029 (%); 10.4 Male - Market size and forecast 2024-2029; Chart on Male - Market size and forecast 2024-2029 ($ million); Data Table on Male - Market size and forecast 2024-2029 ($ million); Chart on Male - Year-over-year growth 2024-2029 (%); Data Table on Male - Year-over-year growth 2024-2029 (%); 10.5 Market opportunity by End-user; Market opportunity by End-user ($ million); Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape: 11.1 Customer landscape overview; Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Drivers, Challenges, and Opportunity/Restraints: 12.1 Market drivers; 12.2 Market challenges; 12.3 Impact of drivers and challenges; Impact of drivers and challenges in 2024 and 2029; 12.4 Market opportunities/restraints
13 Competitive Landscape: 13.1 Overview; 13.2 Competitive Landscape; Overview on criticality of inputs and factors of differentiation; 13.3 Landscape disruption; Overview on factors of disruption; 13.4 Industry risks; Impact of key risks on business
14 Competitive Analysis: 14.1 Companies profiled; Companies covered; 14.2 Company ranking index; Company ranking index; 14.3 Market positioning of companies; Matrix on companies position and classification; 14.4 BMS Enterprises; BMS Enterprises - Overview; BMS Enterprises - Product / Service; BMS Enterprises - Key offerings; SWOT; 14.5 BMS Factory; BMS Factory - Overview; BMS Factory - Product / Service; BMS Factory - Key offerings; SWOT; 14.6 Church and Dwight Co. Inc.; Church and Dwight Co. Inc. - Overview; Church and Dwight Co. Inc. - Business segments; Church and Dwight Co. Inc. - Key offerings; Church and Dwight Co. Inc. - Segment focus; SWOT; 14.7 Doc Johnson Enterprises; Doc Johnson Enterprises - Overview; Doc Johnson Enterprises - Product / Service; Doc Johnson Enterprises - Key offerings; SWOT; 14.8 FUN FACTORY GmbH; FUN FACTORY GmbH - Overview; FUN FACTORY GmbH - Product / Service; FUN FACTORY GmbH - Key offerings; SWOT; 14.9 HYTTO PTE. Ltd.; HYTTO PTE. Ltd. - Overview; HYTTO PTE. Ltd. - Product / Service; HYTTO PTE. Ltd. - Key offerings; SWOT; 14.10 Kanojo Toys; Kanojo Toys - Overview; Kanojo Toys - Product / Service; Kanojo Toys - Key offerings; SWOT; 14.11 LELOi AB; LELOi AB - Overview; LELOi AB - Product / Service; LELOi AB - Key offerings; SWOT; 14.12 Luvu Brands Inc.; Luvu Brands Inc. - Overview; Luvu Brands Inc. - Business segments; Luvu Brands Inc. - Key offerings; Luvu Brands Inc. - Segment focus; SWOT; 14.13 TENGA Co. Ltd.; TENGA Co. Ltd. - Overview; TENGA Co. Ltd. - Product / Service; TENGA Co. Ltd. - Key offerings; SWOT; 14.14 Virtuallyabout LLC; Virtuallyabout LLC - Overview; Virtuallyabout LLC - Product / Service; Virtuallyabout LLC - Key offerings; SWOT
15 Appendix: 15.1 Scope of the report; 15.2 Inclusions and exclusions checklist; Inclusions checklist; Exclusions checklist; 15.3 Currency conversion rates for US$; Currency conversion rates for US$; 15.4 Research methodology; Research methodology; 15.5 Data procurement; Information sources; 15.6 Data validation; Data validation; 15.7 Validation techniques employed for market sizing; Validation techniques employed for market sizing; 15.8 Data synthesis; Data synthesis; 15.9 360 degree market analysis; 360 degree market analysis; 15.10 List of abbreviations; List of abbreviations
Exhibits:: Exhibits1: Executive Summary - Chart on Market Overview; Exhibits2: Executive Summary - Data Table on Market Overview; Exhibits3: Executive Summary - Chart on Country Market Characteristics; Exhibits4: Executive Summary - Chart on Market Segmentation by Product; Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel; Exhibits6: Executive Summary - Chart on Market Segmentation by End-user; Exhibits7: Executive Summary - Chart on Company Market Positioning; Exhibits8: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits9: Overview on criticality of inputs and factors of differentiation; Exhibits10: Overview on factors of disruption; Exhibits11: Impact of drivers and challenges in 2024 and 2029; Exhibits12: Parent Market; Exhibits13: Data Table on - Parent Market; Exhibits14: Market characteristics analysis; Exhibits15: Value chain analysis; Exhibits16: Offerings of companies included in the market definition; Exhibits17: Market segments; Exhibits18: Chart on Japan - Market size and forecast 2024-2029 ($ million); Exhibits19: Data Table on Japan - Market size and forecast 2024-2029 ($ million); Exhibits20: Chart on Japan: Year-over-year growth 2024-2029 (%); Exhibits21: Data Table on Japan: Year-over-year growth 2024-2029 (%); Exhibits22: Historic Market Size - Data Table on Sex Toys Market in Japan 2019 - 2023 ($ million); Exhibits23: Historic Market Size - Product Segment 2019 - 2023 ($ million); Exhibits24: Historic Market Size - Distribution Channel Segment 2019 - 2023 ($ million); Exhibits25: Historic Market Size - End-user Segment 2019 - 2023 ($ million); Exhibits26: Five forces analysis - Comparison between 2024 and 2029; Exhibits27: Bargaining power of buyers - Impact of key factors 2024 and 2029; Exhibits28: Bargaining power of suppliers - Impact of key factors in 2024 and 2029; Exhibits29: Threat of new entrants - Impact of key factors in 2024 and 2029; Exhibits30: Threat of substitutes - Impact of key factors in 2024 and 2029; Exhibits31: Threat of rivalry - Impact of key factors in 2024 and 2029; Exhibits32: Chart on Market condition - Five forces 2024 and 2029; Exhibits33: Chart on Product - Market share 2024-2029 (%); Exhibits34: Data Table on Product - Market share 2024-2029 (%); Exhibits35: Chart on Comparison by Product; Exhibits36: Data Table on Comparison by Product; Exhibits37: Chart on Adult vibrators - Market size and forecast 2024-2029 ($ million); Exhibits38: Data Table on Adult vibrators - Market size and forecast 2024-2029 ($ million); Exhibits39: Chart on Adult vibrators - Year-over-year growth 2024-2029 (%); Exhibits40: Data Table on Adult vibrators - Year-over-year growth 2024-2029 (%); Exhibits41: Chart on Dildos - Market size and forecast 2024-2029 ($ million); Exhibits42: Data Table on Dildos - Market size and forecast 2024-2029 ($ million); Exhibits43: Chart on Dildos - Year-over-year growth 2024-2029 (%); Exhibits44: Data Table on Dildos - Year-over-year growth 2024-2029 (%); Exhibits45: Chart on Erection rings - Market size and forecast 2024-2029 ($ million); Exhibits46: Data Table on Erection rings - Market size and forecast 2024-2029 ($ million); Exhibits47: Chart on Erection rings - Year-over-year growth 2024-2029 (%); Exhibits48: Data Table on Erection rings - Year-over-year growth 2024-2029 (%); Exhibits49: Chart on Others - Market size and forecast 2024-2029 ($ million); Exhibits50: Data Table on Others - Market size and forecast 2024-2029 ($ million); Exhibits51: Chart on Others - Year-over-year growth 2024-2029 (%); Exhibits52: Data Table on Others - Year-over-year growth 2024-2029 (%); Exhibits53: Market opportunity by Product ($ million); Exhibits54: Data Table on Market opportunity by Product ($ million); Exhibits55: Chart on Distribution Channel - Market share 2024-2029 (%); Exhibits56: Data Table on Distribution Channel - Market share 2024-2029 (%); Exhibits57: Chart on Comparison by Distribution Channel; Exhibits58: Data Table on Comparison by Distribution Channel; Exhibits59: Chart on Online - Market size and forecast 2024-2029 ($ million); Exhibits60: Data Table on Online - Market size and forecast 2024-2029 ($ million); Exhibits61: Chart on Online - Year-over-year growth 2024-2029 (%); Exhibits62: Data Table on Online - Year-over-year growth 2024-2029 (%); Exhibits63: Chart on Offline - Market size and forecast 2024-2029 ($ million); Exhibits64: Data Table on Offline - Market size and forecast 2024-2029 ($ million); Exhibits65: Chart on Offline - Year-over-year growth 2024-2029 (%); Exhibits66: Data Table on Offline - Year-over-year growth 2024-2029 (%); Exhibits67: Market opportunity by Distribution Channel ($ million); Exhibits68: Data Table on Market opportunity by Distribution Channel ($ million); Exhibits69: Chart on End-user - Market share 2024-2029 (%); Exhibits70: Data Table on End-user - Market share 2024-2029 (%); Exhibits71: Chart on Comparison by End-user; Exhibits72: Data Table on Comparison by End-user; Exhibits73: Chart on Female - Market size and forecast 2024-2029 ($ million); Exhibits74: Data Table on Female - Market size and forecast 2024-2029 ($ million); Exhibits75: Chart on Female - Year-over-year growth 2024-2029 (%); Exhibits76: Data Table on Female - Year-over-year growth 2024-2029 (%); Exhibits77: Chart on Male - Market size and forecast 2024-2029 ($ million); Exhibits78: Data Table on Male - Market size and forecast 2024-2029 ($ million); Exhibits79: Chart on Male - Year-over-year growth 2024-2029 (%); Exhibits80: Data Table on Male - Year-over-year growth 2024-2029 (%); Exhibits81: Market opportunity by End-user ($ million); Exhibits82: Data Table on Market opportunity by End-user ($ million); Exhibits83: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria; Exhibits84: Impact of drivers and challenges in 2024 and 2029; Exhibits85: Overview on criticality of inputs and factors of differentiation; Exhibits86: Overview on factors of disruption; Exhibits87: Impact of key risks on business; Exhibits88: Companies covered; Exhibits89: Company ranking index; Exhibits90: Matrix on companies position and classification; Exhibits91: BMS Enterprises - Overview; Exhibits92: BMS Enterprises - Product / Service; Exhibits93: BMS Enterprises - Key offerings; Exhibits94: SWOT; Exhibits95: BMS Factory - Overview; Exhibits96: BMS Factory - Product / Service; Exhibits97: BMS Factory - Key offerings; Exhibits98: SWOT; Exhibits99: Church and Dwight Co. Inc. - Overview; Exhibits100: Church and Dwight Co. Inc. - Business segments; Exhibits101: Church and Dwight Co. Inc. - Key offerings; Exhibits102: Church and Dwight Co. Inc. - Segment focus; Exhibits103: SWOT; Exhibits104: Doc Johnson Enterprises - Overview; Exhibits105: Doc Johnson Enterprises - Product / Service; Exhibits106: Doc Johnson Enterprises - Key offerings; Exhibits107: SWOT; Exhibits108: FUN FACTORY GmbH - Overview; Exhibits109: FUN FACTORY GmbH - Product / Service; Exhibits110: FUN FACTORY GmbH - Key offerings; Exhibits111: SWOT; Exhibits112: HYTTO PTE. Ltd. - Overview; Exhibits113: HYTTO PTE. Ltd. - Product / Service; Exhibits114: HYTTO PTE. Ltd. - Key offerings; Exhibits115: SWOT; Exhibits116: Kanojo Toys - Overview; Exhibits117: Kanojo Toys - Product / Service; Exhibits118: Kanojo Toys - Key offerings; Exhibits119: SWOT; Exhibits120: LELOi AB - Overview; Exhibits121: LELOi AB - Product / Service; Exhibits122: LELOi AB - Key offerings; Exhibits123: SWOT; Exhibits124: Luvu Brands Inc. - Overview; Exhibits125: Luvu Brands Inc. - Business segments; Exhibits126: Luvu Brands Inc. - Key offerings; Exhibits127: Luvu Brands Inc. - Segment focus; Exhibits128: SWOT; Exhibits129: TENGA Co. Ltd. - Overview; Exhibits130: TENGA Co. Ltd. - Product / Service; Exhibits131: TENGA Co. Ltd. - Key offerings; Exhibits132: SWOT; Exhibits133: Virtuallyabout LLC - Overview; Exhibits134: Virtuallyabout LLC - Product / Service; Exhibits135: Virtuallyabout LLC - Key offerings; Exhibits136: SWOT; Exhibits137: Inclusions checklist; Exhibits138: Exclusions checklist; Exhibits139: Currency conversion rates for US$; Exhibits140: Research methodology; Exhibits141: Information sources; Exhibits142: Data validation; Exhibits143: Validation techniques employed for market sizing; Exhibits144: Data synthesis; Exhibits145: 360 degree market analysis; Exhibits146: List of abbreviations

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