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Global Water Softener Market 2026-2030

Publisher TechNavio
Published Jan 19, 2026
Length 291 Pages
SKU # INF20764232

Description

Global Water Softener Market 2026-2030

The global water softener market is forecasted to grow by USD 1520.8 mn during 2025-2030, accelerating at a CAGR of 11.1% during the forecast period. The report on the global water softener market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing consumer awareness about water softening products, growing focus on energy and cost saving associated with water dependent home appliances, rise in efficacy of centralized municipal water supply.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data. For further information on this report, please visit -

https://www.technavio.com/report/report/water-softener-market-industry-analysis

Technavio's global water softener market is segmented as below:

By End-User
  • Residential
  • Commercial
By Product
  • Salt-based
  • Salt-free
By Distribution Channel
  • Offline
  • Online
Geography
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • The Netherlands
  • APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Rest of World (ROW)
This study identifies the emergence of recent technological advances in water softener as one of the prime reasons driving the global water softener market growth during the next few years. Also, integration of iot and smart connectivity in water softener and increasing demand for salt-free water softeners will lead to sizable demand in the market.

The report on the global water softener market covers the following areas:
  • Global water softener market sizing
  • Global water softener market forecast
  • Global water softener market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global water softener market vendors that include 3M Co., A. O. Smith Corp., BWT Holding GmbH, Canature Water Group, Coway Co. Ltd., Culligan International Co., Grundfos Holding AS, Ion Exchange India Ltd., Kinetico Inc., Marlo Inc., Marmon Holdings Inc., NuvoH20 LLC, Pentair Plc, Puretec Pty Ltd., Watts Water Technologies Inc., Whirlpool Corp.. Also, the global water softener market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

291 Pages
1 Executive Summary
1.1 Market overview
Executive Summary - Chart on Market Overview
Executive Summary - Data Table on Market Overview
Executive Summary - Chart on Global Market Characteristics
Executive Summary - Chart on Market by Geography
Executive Summary - Chart on Market Segmentation by End-user
Executive Summary - Chart on Market Segmentation by Product
Executive Summary - Chart on Market Segmentation by Distribution Channel
Executive Summary - Chart on Incremental Growth
Executive Summary - Data Table on Incremental Growth
Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
Chart on Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
Chart on Overview on factors of disruption
2.4 Impact of drivers and challenges
Chart on Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3.1 Market ecosystem
Chart on Parent Market
Data Table on - Parent Market
3.2 Market characteristics
Chart on Market characteristics analysis
3.3 Value chain analysis
Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
Chart on Global - Market size and forecast 2025-2030 ($ million)
Data Table on Global - Market size and forecast 2025-2030 ($ million)
Chart on Global Market: Year-over-year growth 2025-2030 (%)
Data Table on Global Market: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5.1 Global Water Softener Market 2020 - 2024
Historic Market Size - Data Table on Global Water Softener Market 2020 - 2024 ($ million)
5.2 End-user segment analysis 2020 - 2024
Historic Market Size - End-user Segment 2020 - 2024 ($ million)
5.3 Product segment analysis 2020 - 2024
Historic Market Size - Product Segment 2020 - 2024 ($ million)
5.4 Distribution Channel segment analysis 2020 - 2024
Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.6 Country segment analysis 2020 - 2024
Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6.1 AI impact on Global Water Softener Market
7 Five Forces Analysis
7.1 Five forces summary
Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by End-user
8.1 Market segments
Chart on End-user - Market share 2025-2030 (%)
Data Table on End-user - Market share 2025-2030 (%)
8.2 Comparison by End-user
Chart on Comparison by End-user
Data Table on Comparison by End-user
8.3 Residential - Market size and forecast 2025-2030
Chart on Residential - Market size and forecast 2025-2030 ($ million)
Data Table on Residential - Market size and forecast 2025-2030 ($ million)
Chart on Residential - Year-over-year growth 2025-2030 (%)
Data Table on Residential - Year-over-year growth 2025-2030 (%)
8.4 Commercial - Market size and forecast 2025-2030
Chart on Commercial - Market size and forecast 2025-2030 ($ million)
Data Table on Commercial - Market size and forecast 2025-2030 ($ million)
Chart on Commercial - Year-over-year growth 2025-2030 (%)
Data Table on Commercial - Year-over-year growth 2025-2030 (%)
8.5 Market opportunity by End-user
Market opportunity by End-user ($ million)
Data Table on Market opportunity by End-user ($ million)
9 Market Segmentation by Product
9.1 Market segments
Chart on Product - Market share 2025-2030 (%)
Data Table on Product - Market share 2025-2030 (%)
9.2 Comparison by Product
Chart on Comparison by Product
Data Table on Comparison by Product
9.3 Salt-based - Market size and forecast 2025-2030
Chart on Salt-based - Market size and forecast 2025-2030 ($ million)
Data Table on Salt-based - Market size and forecast 2025-2030 ($ million)
Chart on Salt-based - Year-over-year growth 2025-2030 (%)
Data Table on Salt-based - Year-over-year growth 2025-2030 (%)
9.4 Salt-free - Market size and forecast 2025-2030
Chart on Salt-free - Market size and forecast 2025-2030 ($ million)
Data Table on Salt-free - Market size and forecast 2025-2030 ($ million)
Chart on Salt-free - Year-over-year growth 2025-2030 (%)
Data Table on Salt-free - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Product
Market opportunity by Product ($ million)
Data Table on Market opportunity by Product ($ million)
10 Market Segmentation by Distribution Channel
10.1 Market segments
Chart on Distribution Channel - Market share 2025-2030 (%)
Data Table on Distribution Channel - Market share 2025-2030 (%)
10.2 Comparison by Distribution Channel
Chart on Comparison by Distribution Channel
Data Table on Comparison by Distribution Channel
10.3 Offline - Market size and forecast 2025-2030
Chart on Offline - Market size and forecast 2025-2030 ($ million)
Data Table on Offline - Market size and forecast 2025-2030 ($ million)
Chart on Offline - Year-over-year growth 2025-2030 (%)
Data Table on Offline - Year-over-year growth 2025-2030 (%)
10.4 Online - Market size and forecast 2025-2030
Chart on Online - Market size and forecast 2025-2030 ($ million)
Data Table on Online - Market size and forecast 2025-2030 ($ million)
Chart on Online - Year-over-year growth 2025-2030 (%)
Data Table on Online - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by Distribution Channel
Market opportunity by Distribution Channel ($ million)
Data Table on Market opportunity by Distribution Channel ($ million)
11 Customer Landscape
11.1 Customer landscape overview
Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
Chart on Market share by geography 2025-2030 (%)
Data Table on Market share by geography 2025-2030 (%)
12.2 Geographic comparison
Chart on Geographic comparison
Data Table on Geographic comparison
12.3 North America - Market size and forecast 2025-2030
Chart on North America - Market size and forecast 2025-2030 ($ million)
Data Table on North America - Market size and forecast 2025-2030 ($ million)
Chart on North America - Year-over-year growth 2025-2030 (%)
Data Table on North America - Year-over-year growth 2025-2030 (%)
Chart on Regional Comparison - North America
Data Table on Regional Comparison - North America
12.3.1 US - Market size and forecast 2025-2030
Chart on US - Market size and forecast 2025-2030 ($ million)
Data Table on US - Market size and forecast 2025-2030 ($ million)
Chart on US - Year-over-year growth 2025-2030 (%)
Data Table on US - Year-over-year growth 2025-2030 (%)
12.3.2 Canada - Market size and forecast 2025-2030
Chart on Canada - Market size and forecast 2025-2030 ($ million)
Data Table on Canada - Market size and forecast 2025-2030 ($ million)
Chart on Canada - Year-over-year growth 2025-2030 (%)
Data Table on Canada - Year-over-year growth 2025-2030 (%)
12.3.3 Mexico - Market size and forecast 2025-2030
Chart on Mexico - Market size and forecast 2025-2030 ($ million)
Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
Chart on Mexico - Year-over-year growth 2025-2030 (%)
Data Table on Mexico - Year-over-year growth 2025-2030 (%)
12.4 Europe - Market size and forecast 2025-2030
Chart on Europe - Market size and forecast 2025-2030 ($ million)
Data Table on Europe - Market size and forecast 2025-2030 ($ million)
Chart on Europe - Year-over-year growth 2025-2030 (%)
Data Table on Europe - Year-over-year growth 2025-2030 (%)
Chart on Regional Comparison - Europe
Data Table on Regional Comparison - Europe
12.4.1 Germany - Market size and forecast 2025-2030
Chart on Germany - Market size and forecast 2025-2030 ($ million)
Data Table on Germany - Market size and forecast 2025-2030 ($ million)
Chart on Germany - Year-over-year growth 2025-2030 (%)
Data Table on Germany - Year-over-year growth 2025-2030 (%)
12.4.2 UK - Market size and forecast 2025-2030
Chart on UK - Market size and forecast 2025-2030 ($ million)
Data Table on UK - Market size and forecast 2025-2030 ($ million)
Chart on UK - Year-over-year growth 2025-2030 (%)
Data Table on UK - Year-over-year growth 2025-2030 (%)
12.4.3 France - Market size and forecast 2025-2030
Chart on France - Market size and forecast 2025-2030 ($ million)
Data Table on France - Market size and forecast 2025-2030 ($ million)
Chart on France - Year-over-year growth 2025-2030 (%)
Data Table on France - Year-over-year growth 2025-2030 (%)
12.4.4 Italy - Market size and forecast 2025-2030
Chart on Italy - Market size and forecast 2025-2030 ($ million)
Data Table on Italy - Market size and forecast 2025-2030 ($ million)
Chart on Italy - Year-over-year growth 2025-2030 (%)
Data Table on Italy - Year-over-year growth 2025-2030 (%)
12.4.5 Spain - Market size and forecast 2025-2030
Chart on Spain - Market size and forecast 2025-2030 ($ million)
Data Table on Spain - Market size and forecast 2025-2030 ($ million)
Chart on Spain - Year-over-year growth 2025-2030 (%)
Data Table on Spain - Year-over-year growth 2025-2030 (%)
12.4.6 The Netherlands - Market size and forecast 2025-2030
Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
12.5 APAC - Market size and forecast 2025-2030
Chart on APAC - Market size and forecast 2025-2030 ($ million)
Data Table on APAC - Market size and forecast 2025-2030 ($ million)
Chart on APAC - Year-over-year growth 2025-2030 (%)
Data Table on APAC - Year-over-year growth 2025-2030 (%)
Chart on Regional Comparison - APAC
Data Table on Regional Comparison - APAC
12.5.1 China - Market size and forecast 2025-2030
Chart on China - Market size and forecast 2025-2030 ($ million)
Data Table on China - Market size and forecast 2025-2030 ($ million)
Chart on China - Year-over-year growth 2025-2030 (%)
Data Table on China - Year-over-year growth 2025-2030 (%)
12.5.2 Japan - Market size and forecast 2025-2030
Chart on Japan - Market size and forecast 2025-2030 ($ million)
Data Table on Japan - Market size and forecast 2025-2030 ($ million)
Chart on Japan - Year-over-year growth 2025-2030 (%)
Data Table on Japan - Year-over-year growth 2025-2030 (%)
12.5.3 India - Market size and forecast 2025-2030
Chart on India - Market size and forecast 2025-2030 ($ million)
Data Table on India - Market size and forecast 2025-2030 ($ million)
Chart on India - Year-over-year growth 2025-2030 (%)
Data Table on India - Year-over-year growth 2025-2030 (%)
12.5.4 South Korea - Market size and forecast 2025-2030
Chart on South Korea - Market size and forecast 2025-2030 ($ million)
Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
Chart on South Korea - Year-over-year growth 2025-2030 (%)
Data Table on South Korea - Year-over-year growth 2025-2030 (%)
12.5.5 Australia - Market size and forecast 2025-2030
Chart on Australia - Market size and forecast 2025-2030 ($ million)
Data Table on Australia - Market size and forecast 2025-2030 ($ million)
Chart on Australia - Year-over-year growth 2025-2030 (%)
Data Table on Australia - Year-over-year growth 2025-2030 (%)
12.5.6 Indonesia - Market size and forecast 2025-2030
Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
Chart on Indonesia - Year-over-year growth 2025-2030 (%)
Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
12.6 South America - Market size and forecast 2025-2030
Chart on South America - Market size and forecast 2025-2030 ($ million)
Data Table on South America - Market size and forecast 2025-2030 ($ million)
Chart on South America - Year-over-year growth 2025-2030 (%)
Data Table on South America - Year-over-year growth 2025-2030 (%)
Chart on Regional Comparison - South America
Data Table on Regional Comparison - South America
12.6.1 Brazil - Market size and forecast 2025-2030
Chart on Brazil - Market size and forecast 2025-2030 ($ million)
Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
Chart on Brazil - Year-over-year growth 2025-2030 (%)
Data Table on Brazil - Year-over-year growth 2025-2030 (%)
12.6.2 Argentina - Market size and forecast 2025-2030
Chart on Argentina - Market size and forecast 2025-2030 ($ million)
Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
Chart on Argentina - Year-over-year growth 2025-2030 (%)
Data Table on Argentina - Year-over-year growth 2025-2030 (%)
12.6.3 Colombia - Market size and forecast 2025-2030
Chart on Colombia - Market size and forecast 2025-2030 ($ million)
Data Table on Colombia - Market size and forecast 2025-2030 ($ million)
Chart on Colombia - Year-over-year growth 2025-2030 (%)
Data Table on Colombia - Year-over-year growth 2025-2030 (%)
12.7 Middle East and Africa - Market size and forecast 2025-2030
Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
Chart on Regional Comparison - Middle East and Africa
Data Table on Regional Comparison - Middle East and Africa
12.7.1 Saudi Arabia - Market size and forecast 2025-2030
Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
12.7.2 UAE - Market size and forecast 2025-2030
Chart on UAE - Market size and forecast 2025-2030 ($ million)
Data Table on UAE - Market size and forecast 2025-2030 ($ million)
Chart on UAE - Year-over-year growth 2025-2030 (%)
Data Table on UAE - Year-over-year growth 2025-2030 (%)
12.7.3 South Africa - Market size and forecast 2025-2030
Chart on South Africa - Market size and forecast 2025-2030 ($ million)
Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
Chart on South Africa - Year-over-year growth 2025-2030 (%)
Data Table on South Africa - Year-over-year growth 2025-2030 (%)
12.7.4 Israel - Market size and forecast 2025-2030
Chart on Israel - Market size and forecast 2025-2030 ($ million)
Data Table on Israel - Market size and forecast 2025-2030 ($ million)
Chart on Israel - Year-over-year growth 2025-2030 (%)
Data Table on Israel - Year-over-year growth 2025-2030 (%)
12.7.5 Turkey - Market size and forecast 2025-2030
Chart on Turkey - Market size and forecast 2025-2030 ($ million)
Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
Chart on Turkey - Year-over-year growth 2025-2030 (%)
Data Table on Turkey - Year-over-year growth 2025-2030 (%)
12.8 Market opportunity by geography
Market opportunity by geography ($ million)
Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
13.1 Market drivers
Growing consumer awareness about water softening products
Growing focus on energy and cost saving associated with water dependent home appliances
Rise in efficacy of centralized municipal water supply
13.2 Market challenges
Threat to environment due to salt-based water softener systems
High water consumption and wastewater discharge during regeneration cycles
Surge in price sensitivity among mass customers
13.3 Impact of drivers and challenges
Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
Emergence of recent technological advances in water softener
Integration of IoT and smart connectivity in water softener
Increasing demand for salt-free water softeners
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
Overview on factors of disruption
14.4 Industry risks
Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
Companies covered
15.2 Company ranking index
Company ranking index
15.3 Market positioning of companies
Matrix on companies position and classification
15.4 3M Co.
3M Co. - Overview
3M Co. - Business segments
3M Co. - Key news
3M Co. - Key offerings
3M Co. - Segment focus
SWOT
15.5 A. O. Smith Corp.
A. O. Smith Corp. - Overview
A. O. Smith Corp. - Business segments
A. O. Smith Corp. - Key news
A. O. Smith Corp. - Key offerings
A. O. Smith Corp. - Segment focus
SWOT
15.6 BWT Holding GmbH
BWT Holding GmbH - Overview
BWT Holding GmbH - Product / Service
BWT Holding GmbH - Key offerings
SWOT
15.7 Canature Water Group
Canature Water Group - Overview
Canature Water Group - Product / Service
Canature Water Group - Key offerings
SWOT
15.8 Coway Co. Ltd.
Coway Co. Ltd. - Overview
Coway Co. Ltd. - Product / Service
Coway Co. Ltd. - Key offerings
SWOT
15.9 Culligan International Co.
Culligan International Co. - Overview
Culligan International Co. - Product / Service
Culligan International Co. - Key offerings
SWOT
15.10 Grundfos Holding AS
Grundfos Holding AS - Overview
Grundfos Holding AS - Product / Service
Grundfos Holding AS - Key news
Grundfos Holding AS - Key offerings
SWOT
15.11 Ion Exchange India Ltd.
Ion Exchange India Ltd. - Overview
Ion Exchange India Ltd. - Business segments
Ion Exchange India Ltd. - Key offerings
Ion Exchange India Ltd. - Segment focus
SWOT
15.12 Kinetico Inc.
Kinetico Inc. - Overview
Kinetico Inc. - Product / Service
Kinetico Inc. - Key offerings
SWOT
15.13 Marlo Inc.
Marlo Inc. - Overview
Marlo Inc. - Product / Service
Marlo Inc. - Key offerings
SWOT
15.14 Marmon Holdings Inc.
Marmon Holdings Inc. - Overview
Marmon Holdings Inc. - Product / Service
Marmon Holdings Inc. - Key offerings
SWOT
15.15 Pentair Plc
Pentair Plc - Overview
Pentair Plc - Business segments
Pentair Plc - Key news
Pentair Plc - Key offerings
Pentair Plc - Segment focus
SWOT
15.16 Puretec Pty Ltd.
Puretec Pty Ltd. - Overview
Puretec Pty Ltd. - Product / Service
Puretec Pty Ltd. - Key offerings
SWOT
15.17 Watts Water Technologies Inc.
Watts Water Technologies Inc. - Overview
Watts Water Technologies Inc. - Product / Service
Watts Water Technologies Inc. - Key offerings
SWOT
15.18 Whirlpool Corp.
Whirlpool Corp. - Overview
Whirlpool Corp. - Business segments
Whirlpool Corp. - Key offerings
Whirlpool Corp. - Segment focus
SWOT
16 Appendix
16.1 Scope of the report
Market definition
Objectives
Notes and caveats
16.2 Inclusions and exclusions checklist
Inclusions checklist
Exclusions checklist
16.3 Currency conversion rates for US$
Currency conversion rates for US$
16.4 Research methodology
Research methodology
16.5 Data procurement
Information sources
16.6 Data validation
Data validation
16.7 Validation techniques employed for market sizing
Validation techniques employed for market sizing
16.8 Data synthesis
Data synthesis
16.9 360 degree market analysis
360 degree market analysis
16.10 List of abbreviations
List of abbreviations

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