Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market 2025-2029

Meetings, Incentives, Conventions, And Exhibitions (MICE) Market 2025-2029

The meetings, incentives, conventions, and exhibitions (MICE) market is forecasted to grow by USD 311.7 billion during 2024-2029, accelerating at a CAGR of 13.3% during the forecast period. The report on the meetings, incentives, conventions, and exhibitions (MICE) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digitalization of travel payments, high impact of MICE on employees, and growing importance of corporate social responsibility.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's meetings, incentives, conventions, and exhibitions (MICE) market is segmented as below:

By Type

  • Meeting
  • Incentive
  • Exhibition
  • Convention
By Service
  • Hospitality
  • Transportation
  • Retail
  • Entertainment
By Geographical Landscape
  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the rapid increase in globalization as one of the prime reasons driving the meetings, incentives, conventions, and exhibitions (MICE) market growth during the next few years. Also, launch of low-cost airlines and growing focus on employee wellness and well-being will lead to sizable demand in the market.

The report on the meetings, incentives, conventions, and exhibitions (MICE) market covers the following areas:
  • Meetings, Incentives, Conventions, And Exhibitions (MICE) Market sizing
  • Meetings, Incentives, Conventions, And Exhibitions (MICE) Market forecast
  • Meetings, Incentives, Conventions, And Exhibitions (MICE) Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading meetings, incentives, conventions, and exhibitions (MICE) market vendors that include 360 Destination Group, ATPI Ltd., BCD Group, BI WORLDWIDE, Capita PLC, Carlson Inc., Conference Care Ltd., Coterie Spark, CSI DMC, Direct Travel Inc., Flight Centre Travel Group Ltd., GL events Group, ITA Group, Maritz Holdings Inc., Meetings and Incentives Worldwide Inc., One10 LLC, Questex Media Group LLC, RELX PLC, REVEZ Corp. Ltd., and Sustain Europe. Also, the meetings, incentives, conventions, and exhibitions (MICE) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Meetings, Incentives, Conventions, And Exhibitions (MICE) Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Meetings, Incentives, Conventions, And Exhibitions (MICE) Market 2019 - 2023 ($ billion)
    • Type segment analysis 2019 - 2023
    • Service segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • The AI impact on Global Meetings, Incentives, Conventions, and Exhibitions (MICE) Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2024-2029 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Meeting - Market size and forecast 2024-2029
      • Table Data Table on Meeting - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Meeting - Year-over-year growth 2024-2029 (%)
    • Incentive - Market size and forecast 2024-2029
      • Table Data Table on Incentive - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Incentive - Year-over-year growth 2024-2029 (%)
    • Exhibition - Market size and forecast 2024-2029
      • Table Data Table on Exhibition - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Exhibition - Year-over-year growth 2024-2029 (%)
    • Convention - Market size and forecast 2024-2029
      • Table Data Table on Convention - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Convention - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ billion)
  • Market Segmentation by Service
    • Market segments
      • Table Data Table on Service - Market share 2024-2029 (%)
    • Comparison by Service
      • Table Data Table on Comparison by Service
    • Hospitality - Market size and forecast 2024-2029
      • Table Data Table on Hospitality - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Hospitality - Year-over-year growth 2024-2029 (%)
    • Transportation - Market size and forecast 2024-2029
      • Table Data Table on Transportation - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Transportation - Year-over-year growth 2024-2029 (%)
    • Retail - Market size and forecast 2024-2029
      • Table Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Retail - Year-over-year growth 2024-2029 (%)
    • Entertainment - Market size and forecast 2024-2029
      • Table Data Table on Entertainment - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Service
      • Table Data Table on Market opportunity by Service ($ billion)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • The Netherlands - Market size and forecast 2024-2029
      • Table Data Table on The Netherlands - Market size and forecast 2024-2029 ($ billion)
      • Table Data Table on The Netherlands - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ billion)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Digitalization of travel payments
      • High impact of MICE on employees
      • Growing importance of corporate social responsibility
    • Market challenges
      • Threat of growing terrorism
      • High operational cost
      • Increasing adoption of virtual meeting apps
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Rapid increase in globalization
      • Launch of low-cost airlines
      • Growing focus on employee wellness and well-being
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • 360 Destination Group
    • ATPI Ltd.
    • BCD Group
    • BI WORLDWIDE
    • Capita Plc
    • Carlson Inc.
    • Conference Care Ltd.
    • Coterie Spark
    • Direct Travel Inc.
    • Flight Centre Travel Group Ltd.
    • ITA Group
    • Maritz Holdings Inc.
    • Meetings and Incentives Worldwide Inc.
    • Questex Media Group LLC
    • RELX Plc
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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