Global Display Packaging Market 2017-2021
About Display Packaging
Display packaging is used to pack products for increasing their aesthetic value by adding innovative packaging designs and packaging solutions such as point-of-purchase (POP), point of sale (POS), and free-standing display units (FSDUs). It is also referred as the packaging provided to retailers by the manufacturers in a ready-to-sell form. Display packaging eliminates the requirement for packing and repacking of the products when it is being placed for sale on the retail shelf.
Technavio’s analysts forecast the global display packaging market to grow at a CAGR of 7.08% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global display packaging market for 2017-2021. To calculate the market size, the report considers the revenue generated by the vendors operating in the global display packaging market.
The market is divided into the following segments based on geography:
Technavio Announces the Publication of its Research Report – Global Display Packaging Market 2017-2021
Technavio recognizes the following companies as the key players in the global display packaging market: DS Smith, International Paper, Mondi, Smurfit Kappa, and Sonoco Products Company
Other Prominent Vendors in the market are: Astron Bulk Packaging, Bay Cities, Baird Display, C&B Display Packaging, CaroCon, Deufol, Excel Display and Packaging, Glama Pak, Grant Austin Packaging, Greenfield Creations, MBC Products and Services, and Westkey Graphics.
Commenting on the report, an analyst from Technavio’s team said: “The latest trend gaining momentum in the market is Increase in the use of display packaging as a marketing tool. One of the major advantages of using display packaging is the increased brand recognition and increased the visibility of products kept on the shelves at the retail stores. An innovative printed display packaging enhances the visibility of the brand, and a high-quality display packaging increases the in-store retail experiences of the customers. Through increased the attractiveness of the products, enhanced brand identification, the improved assistance of customers in easily locating products, display packaging facilitates the product selection by customers leading to impulsive purchasing.”
According to the report, one of the major drivers for this market is Increases cost benefit for the retailers. Since display packaging assists store staff with easy identification of a brand, product type, and product variant, it reduces the time taken to sort, open, and move the products, thereby allowing a retailer to engage the store staff in performing other productive tasks. It allows for an increase in the efficiency of labor, which will, in turn, positively improve the overall performance of the store. Also, ease of brand recognition aided by the display packaging helps increase the revenue generated by the manufacturers and retailers.
Further, the report states that one of the major factors hindering the growth of this market is Rise in the raw material prices. Display packaging materials constitute mainly of cardboard boxes or corrugated boxes. The raw material used in the manufacturing of corrugated boxes is paper pulp, that witnesses volatility in the prices based on the demand and supply. The rise in the prices of the wood pulp required to produce paper causes a ripple effect in the display packaging industry.
DS Smith, International Paper, Mondi, Smurfit Kappa, Sonoco Products Company, Astron Bulk Packaging, Bay Cities, Baird Display, C&B Display Packaging, CaroCon, Deufol, Excel Display and Packaging, Glama Pak, Grant Austin Packaging, Greenfield Creations, MBC Products and Services, and Westkey Graphics.
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