Global Cleansing Lotion Market 2025-2029

Cleansing Lotion Market 2025-2029

The cleansing lotion market is forecasted to grow by USD 2503.1 million during 2024-2029, accelerating at a CAGR of 6% during the forecast period. The report on the cleansing lotion market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by popularity of E-commerce aiding the sales of cleansing lotions, increasing demand for beauty products, and growing demand among millennials.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's cleansing lotion market is segmented as below:

By Distribution Channel

  • Offline
  • Online
By End-user
  • Household
  • Commercial
By Product
  • Cream-based
  • Foam-based
  • Gel-based
  • Oil-based
  • Others
By Application
  • Facial cleansing lotions
  • Body cleansing lotions
  • Eye makeup remover cleansing lotions
  • Lip cleansing lotions
By Type
  • Normal skin
  • Oily skin
  • Dry skin
  • Sensitive skin
  • Combination skin
By Geographical Landscape
  • APAC
  • North America
  • Europe
  • South America
  • Middle East and Africa
This study identifies the multifunctional use of cleansing lotions as one of the prime reasons driving the cleansing lotion market growth during the next few years. Also, increasing demand for organic cleansing lotions and growing prominence of social media influencers will lead to sizable demand in the market.

The report on the cleansing lotion market covers the following areas:
  • Cleansing Lotion Market sizing
  • Cleansing Lotion Market forecast
  • Cleansing Lotion Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading cleansing lotion market vendors that include Beiersdorf AG, Chanel Ltd., Colgate Palmolive Co., D R Harris and Co. Ltd., Edgewell Personal Care Co., Gary Pharmaceuticals P Ltd., Groupe Clarins, Herbacin Cosmetic GmbH, Johnson and Johnson, Kao Corp., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Mountain Valley Springs India Pvt. Ltd., Natura and Co Holding SA, Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Himalaya Drug Co., The Procter and Gamble Co., Unilever PLC, and Zoic Pharmaceuticals Pvt. Ltd.. Also, the cleansing lotion market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.


  • Executive Summary
    • Market overview
      • Table Executive Summary - Data Table on Market Overview
      • Table Executive Summary - Data Table on Incremental Growth
  • Technavio Analysis
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Criticality of inputs and Factors of differentiation
    • Factors of disruption
    • Impact of drivers and challenges
  • Market Landscape
    • Market ecosystem
      • Table Data Table on - Parent Market
    • Market characteristics
    • Value chain analysis
  • Market Sizing
    • Market definition
    • Market segment analysis
    • Market size 2024
    • Market outlook: Forecast for 2024-2029
      • Table Data Table on Global - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Global Market: Year-over-year growth 2024-2029 (%)
  • Historic Market Size
    • Global Cleansing Lotion Market 2019 - 2023
      • Table Historic Market Size - Data Table on Global Cleansing Lotion Market 2019 - 2023 ($ million)
    • Distribution Channel segment analysis 2019 - 2023
    • End-user segment analysis 2019 - 2023
    • Product segment analysis 2019 - 2023
    • Application segment analysis 2019 - 2023
    • Type segment analysis 2019 - 2023
    • Geography segment analysis 2019 - 2023
    • Country segment analysis 2019 - 2023
  • Qualitative Analysis
    • AI Impact on Global Cleansing Lotion Market
  • Five Forces Analysis
    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition
  • Market Segmentation by Distribution Channel
    • Market segments
      • Table Data Table on Distribution Channel - Market share 2024-2029 (%)
    • Comparison by Distribution Channel
      • Table Data Table on Comparison by Distribution Channel
    • Offline - Market size and forecast 2024-2029
      • Table Data Table on Offline - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Offline - Year-over-year growth 2024-2029 (%)
    • Online - Market size and forecast 2024-2029
      • Table Data Table on Online - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Online - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Distribution Channel
      • Table Data Table on Market opportunity by Distribution Channel ($ million)
  • Market Segmentation by End-user
    • Market segments
      • Table Data Table on End-user - Market share 2024-2029 (%)
    • Comparison by End-user
      • Table Data Table on Comparison by End-user
    • Household - Market size and forecast 2024-2029
      • Table Data Table on Household - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Household - Year-over-year growth 2024-2029 (%)
    • Commercial - Market size and forecast 2024-2029
      • Table Data Table on Commercial - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Commercial - Year-over-year growth 2024-2029 (%)
    • Market opportunity by End-user
      • Table Data Table on Market opportunity by End-user ($ million)
  • Market Segmentation by Product
    • Market segments
      • Table Data Table on Product - Market share 2024-2029 (%)
    • Comparison by Product
      • Table Data Table on Comparison by Product
    • Cream-based - Market size and forecast 2024-2029
      • Table Data Table on Cream-based - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Cream-based - Year-over-year growth 2024-2029 (%)
    • Foam-based - Market size and forecast 2024-2029
      • Table Data Table on Foam-based - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Foam-based - Year-over-year growth 2024-2029 (%)
    • Gel-based - Market size and forecast 2024-2029
      • Table Data Table on Gel-based - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Gel-based - Year-over-year growth 2024-2029 (%)
    • Oil-based - Market size and forecast 2024-2029
      • Table Data Table on Oil-based - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Oil-based - Year-over-year growth 2024-2029 (%)
    • Others - Market size and forecast 2024-2029
      • Table Data Table on Others - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Others - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Product
      • Table Data Table on Market opportunity by Product ($ million)
  • Market Segmentation by Application
    • Market segments
      • Table Data Table on Application - Market share 2024-2029 (%)
    • Comparison by Application
      • Table Data Table on Comparison by Application
    • Facial cleansing lotions - Market size and forecast 2024-2029
      • Table Data Table on Facial cleansing lotions - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Facial cleansing lotions - Year-over-year growth 2024-2029 (%)
    • Body cleansing lotions - Market size and forecast 2024-2029
      • Table Data Table on Body cleansing lotions - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Body cleansing lotions - Year-over-year growth 2024-2029 (%)
    • Eye makeup remover cleansing lotions - Market size and forecast 2024-2029
      • Table Data Table on Eye makeup remover cleansing lotions - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Eye makeup remover cleansing lotions - Year-over-year growth 2024-2029 (%)
    • Lip cleansing lotions - Market size and forecast 2024-2029
      • Table Data Table on Lip cleansing lotions - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Lip cleansing lotions - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Application
      • Table Data Table on Market opportunity by Application ($ million)
  • Market Segmentation by Type
    • Market segments
      • Table Data Table on Type - Market share 2024-2029 (%)
    • Comparison by Type
      • Table Data Table on Comparison by Type
    • Normal skin - Market size and forecast 2024-2029
      • Table Data Table on Normal skin - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Normal skin - Year-over-year growth 2024-2029 (%)
    • Oily skin - Market size and forecast 2024-2029
      • Table Data Table on Oily skin - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Oily skin - Year-over-year growth 2024-2029 (%)
    • Dry skin - Market size and forecast 2024-2029
      • Table Data Table on Dry skin - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Dry skin - Year-over-year growth 2024-2029 (%)
    • Sensitive skin - Market size and forecast 2024-2029
      • Table Data Table on Sensitive skin - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Sensitive skin - Year-over-year growth 2024-2029 (%)
    • Combination skin - Market size and forecast 2024-2029
      • Table Data Table on Combination skin - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Combination skin - Year-over-year growth 2024-2029 (%)
    • Market opportunity by Type
      • Table Data Table on Market opportunity by Type ($ million)
  • Customer Landscape
    • Customer landscape overview
  • Geographic Landscape
    • Geographic segmentation
      • Table Data Table on Market share by geography 2024-2029 (%)
    • Geographic comparison
      • Table Data Table on Geographic comparison
    • APAC - Market size and forecast 2024-2029
      • Table Data Table on APAC - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on APAC - Year-over-year growth 2024-2029 (%)
    • North America - Market size and forecast 2024-2029
      • Table Data Table on North America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on North America - Year-over-year growth 2024-2029 (%)
    • Europe - Market size and forecast 2024-2029
      • Table Data Table on Europe - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Europe - Year-over-year growth 2024-2029 (%)
    • South America - Market size and forecast 2024-2029
      • Table Data Table on South America - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South America - Year-over-year growth 2024-2029 (%)
    • Middle East and Africa - Market size and forecast 2024-2029
      • Table Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • US - Market size and forecast 2024-2029
      • Table Data Table on US - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on US - Year-over-year growth 2024-2029 (%)
    • China - Market size and forecast 2024-2029
      • Table Data Table on China - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on China - Year-over-year growth 2024-2029 (%)
    • Japan - Market size and forecast 2024-2029
      • Table Data Table on Japan - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Japan - Year-over-year growth 2024-2029 (%)
    • India - Market size and forecast 2024-2029
      • Table Data Table on India - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on India - Year-over-year growth 2024-2029 (%)
    • Canada - Market size and forecast 2024-2029
      • Table Data Table on Canada - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Canada - Year-over-year growth 2024-2029 (%)
    • South Korea - Market size and forecast 2024-2029
      • Table Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on South Korea - Year-over-year growth 2024-2029 (%)
    • UK - Market size and forecast 2024-2029
      • Table Data Table on UK - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on UK - Year-over-year growth 2024-2029 (%)
    • Germany - Market size and forecast 2024-2029
      • Table Data Table on Germany - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Germany - Year-over-year growth 2024-2029 (%)
    • France - Market size and forecast 2024-2029
      • Table Data Table on France - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on France - Year-over-year growth 2024-2029 (%)
    • Italy - Market size and forecast 2024-2029
      • Table Data Table on Italy - Market size and forecast 2024-2029 ($ million)
      • Table Data Table on Italy - Year-over-year growth 2024-2029 (%)
    • Market opportunity by geography
      • Table Data Tables on Market opportunity by geography ($ million)
  • Drivers, Challenges, and Opportunity/Restraints
    • Market drivers
      • Popularity of e-commerce aiding the sales of cleansing lotions
      • Increasing demand for beauty products
      • Growing demand among millennials
    • Market challenges
      • Rising pressure to ensure safety and quality of personal products
      • Large investments needed to sustain consumer loyalty due to availability of substitutes
      • Threat from counterfeit products
    • Impact of drivers and challenges
    • Market opportunities/restraints
      • Multifunctional use of cleansing lotions
      • Increasing demand for organic cleansing lotions
      • Growing prominence of social media influencers
  • Competitive Landscape
    • Overview
    • Competitive Landscape
    • Landscape disruption
    • Industry risks
  • Competitive Analysis
    • Companies profiled
    • Company ranking index
    • Market positioning of companies
    • Beiersdorf AG
    • Chanel Ltd.
    • Colgate Palmolive Co.
    • D R Harris and Co. Ltd.
    • Edgewell Personal Care Co.
    • Groupe Clarins
    • Herbacin Cosmetic GmbH
    • LOreal SA
    • LVMH Moet Hennessy Louis Vuitton SE
    • Mountain Valley Springs India Pvt. Ltd.
    • Natura and Co Holding SA
    • Shiseido Co. Ltd.
    • The Estee Lauder Co. Inc.
    • The Procter and Gamble Co.
    • Unilever PLC
  • Appendix
    • Scope of the report
      • Market definition
      • Objectives
      • Notes and caveats
    • Inclusions and exclusions checklist
    • Currency conversion rates for US$
    • Research methodology
    • Data procurement
    • Data validation
    • Validation techniques employed for market sizing
    • Data synthesis
    • 360 degree market analysis
    • List of abbreviations

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