English Language Learning market in Gulf Cooperation Council 2017-2021

About English Language Learning in GCC

Language learning, especially English, is given significant importance in this region. Online platforms that deliver language learning have been widely adopted. Online learning programs offer better flexibility and accessibility. Digital medium is beneficial for students, employees, trainers, and faculty members as they can access learning content anytime and anywhere. Employees can practice English language learning via online platform depending on their work schedule. Teachers can post language learning programs, related assessments, and provide feedback to students by incorporating these online programs along with other educational tools such as learning management system (LMS).

Technavio’s analysts forecast the English language learning market in GCC to grow at a CAGR of 22.4% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the English language learning market in GCC for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of traditional and digital English language learning products and services provided by language learning institutions.

The market is divided into the following segments based on geography:

  • Bahrain
  • Kuwait
  • Oman
  • Saudi Arabia
  • UAE
  • Qatar
Technavio's report, English Language Learning Market in GCC 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Berlitz
  • Eton Institute
  • Sanako
  • Rosetta Stone
Other prominent vendors
  • Education First
  • EduTech
  • Houghton Mifflin Harcourt
  • Inlingua
  • Macmillan Education
  • McGraw-Hill Education
Market driver
  • Pervasive online language learning methods
  • For a full, detailed list, view our report
Market challenge
  • Intense competition from open sources
  • For a full, detailed list, view our report
Market trend
  • Embedded analytics in language learning software
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – English Language Learning Market in GCC 2017-2021

Technavio recognizes the following companies as the key players in the English language learning market in GCC: Berlitz, Eton Institute, Sanako, and Rosetta Stone

Other Prominent Vendors in the market are: Education First, EduTech, Houghton Mifflin Harcourt, inlingua, Macmillan Education, and McGraw-Hill Education

Commenting on the report, an analyst from Technavio’s team said: “Schools and colleges in this region are steadily adopting education technology and tools to impart education to students. These tools not only consist of automating operational activities of schools but also education delivery methods. For instance, the incorporation of eBooks and online sources of study materials have necessitated the need for a central repository wherein faculty as well as students can have access to education courses and content. For this purpose, institutions prefer LMS as the alternative to traditional modes of maintaining records and files. Besides, it also acts as a delivery method of study materials through which teachers can also post assignments and feedbacks. With the onset of cloud technology for the education industry, cloud-based LMS is available in the market. Institutions can harness benefits of a cloud-based LMS at a reduced operational and maintenance cost.”

According to the report, language learning, especially English, is given significant importance in this region. Online platforms that deliver language learning have been widely adopted. Online learning programs offer better flexibility and accessibility. Digital medium is beneficial for students, employees, trainers, and faculty members as they can access learning content anytime and anywhere. Employees can practice English language learning via online platform depending on their work schedule. Teachers can post language learning programs, related assessments, and provide feedback to students by incorporating these online programs along with other educational tools such as learning management system (LMS).

Further, the report states that providers of traditional and digital English language learning courses are facing immense competition from open-source solutions. Major end-users are adopting these due to the benefits they provide in comparison with the traditional way of offering these services — through one-off charges or subscription. Many learners prefer these sources due to free accessibility. Open sources such as Duolingo provide access to a wide variety of content and learning through various ways such as games, videos, and audio clips.

Companies Mentioned

Berlitz, Eton Institute, Sanako, Rosetta Stone, Education First, EduTech, Houghton Mifflin Harcourt, inlingua, Macmillan Education, McGraw-Hill Education.

  • Executive summary
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Education industry in GCC: Overview
    • Market size and forecast
      • Table English language learning market in GCC 2016-2021 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by end-user
    • English language learning market in GCC by end-user
      • Table English language learning market in GCC by end-user 2016
    • English language learning market in GCC by individual learners
      • Table English language learning market in GCC by individual learners 2016-2021 ($ billions).
    • English language learning market in GCC by institutional learners
      • Table English language learning market in GCC by institutional learners 2016-2021 ($ billions).
  • Geographical segmentation
    • English language learning market in GCC by countries
      • Table English language learning market in GCC by countries 2015
    • English language learning market in Saudi Arabia
      • Table English language learning market in Saudi Arabia 2016-2021 ($ billions).
    • English language learning market in the UAE
      • Table English language learning market in the UAE 2016-2021 ($ billions).
    • English language learning market in Oman
      • Table English language learning market in Oman 2016-2021 ($ billions).
    • English language learning market in Kuwait
      • Table English language learning market in Kuwait 2016-2021 ($ billions).
    • English language learning market in Qatar
      • Table English language learning market in Qatar 2016-2021 ($ billions).
    • English language learning market in Bahrain
      • Table English language learning market in Bahrain 2016-2021 ($ billions)
  • Market drivers
    • Pervasive online language learning methods
    • Significant upsurge in demand from organizations
    • Demand for international education
    • Increase in affordability
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Intense competition from open sources
    • Increased focus on native languages
    • Inadequate qualified teachers
    • Highly fragmented market
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Innovation in delivery methods
    • Embedded analytics in language learning software
    • Gamification in language learning
  • Vendor landscape
    • Competitive scenario
    • Competitive benchmarking
      • Table Vendor analysis
      • Table Key vendors: Strategic initiatives overview
  • Key vendor analysis
    • Berlitz
      • Table Berlitz: Solution offerings
    • Eton Institute
      • Table Eton Institute: Solution offerings
    • Rosetta Stone
      • Table Rosetta Stone: Product segmentation
    • Sanako
  • Other prominent vendors
    • Education First
    • EduTec
    • Houghton Mifflin Harcourt
    • inlingua
    • Macmillan Education
    • McGraw-Hill Education
  • Appendix
    • List of abbreviations
  • Explore Technavio

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