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2025 Ultrasound Market Outlook Report

Publisher IMV Medical Information
Published Jul 28, 2025
Length 159 Pages
SKU # TMG20222096

Description

Over the past decade, the ultrasound industry has experienced a dynamic transformation in the equipment capabilities that healthcare providers can use. The features available on conventional cart-based units have become increasingly sophisticated while the availability of even more portable laptop/tablet and handheld units have enabled their use in point-of-care and other locations inside and outside the hospital. IMV’s 2025 Ultrasound Market Outlook Report explores trends in department outlook, patient exam volume and types, installed base mix by equipment type, purchase plans, use of artificial intelligence and site operations. Survey results are presented for ultrasound care areas, hospital bed size segments and are projected to the universe of U.S. hospitals using ultrasound equipment.

What you’ll learn in this report Department priorities and future outlook
  • What are the key priorities for ultrasound departments?
  • What factors will impact the outlook for ultrasound the most?
  • What are the preferred info sources for future ultrasound equipment purchases? Ultrasound patient exam volume
  • How many exams were conducted in 2024, by equipment type?
  • How has exam volume changed in 2025 compared to 2022?
  • What types of procedures are being done, by equipment type? Ultrasound installed base and purchase plans
  • How many ultrasound units are installed, by equipment type, and by care area?
  • In which locations/departments are ultrasound units being used, by equipment type?
  • What is the installed base market presence by OEM vendor?
  • What is the adoption rate for laptop/tablet & handheld devices?
  • What are the ultrasound purchase plans, by equipment type?
  • What is the brand loyalty of current ultrasound users?
  • What is the ultrasound capital budget planned for 2025 and beyond? Site operations characteristics
  • How many FTE sonographers, nurses, administrators, and secretaries are typically employed in ultrasound departments?
Market Research Methodology

This report utilizes the results from an IMV-hosted online survey conducted with 300 radiology/imaging/general ultrasound administrators and chief sonographers from a sample of U.S. hospitals using conventional cart-based, laptop/tablet, and handheld general ultrasound units.

IMV Market Research Report Advantages

Since 1977, IMV has been a leading supplier of market information to the medical imaging industry, providing site-specific databases and comprehensive market reports that address the radiology, cardiology, & radiation therapy markets.
  • Broad coverage: Results from IMV’s 2025 online survey are projected to the identified universe of over 4,901 hospitals using ultrasound equipment, for an in-depth analysis to identify opportunities that address the needs of the ultrasound imaging community.
  • Data accessibility: Includes 159 pages with over 125 graphs and exhibits in PowerPoint slide presentation format to help decision-makers interpret the data for use in developing informed market strategies.
  • In-depth analysis: Drill down from top-level summaries to analyses by facility ownership type and hospital bed size for key metrics such as ultrasound patient exams, installed base share, technology adoption rates, and more.
Please Note: Single user allows for up to 3 users for this report.

Table of Contents

159 Pages
I.Background and Objectives
II.Executive Summary
III.Findings
  A.Department Priorities & Outlook:
  B.Installed Base
  C.Procedure Volumes
  D.Purchase Plans
  E.Site Operations
IV.Methodology
V.Appendix
VI.About IMV
Exhibits
  A.Department Priorities & Outlook
1.Department Priorities, When Managing Ultrasound Equipment, as of 2025 Survey
2.Priorities to the Mission of Ultrasound Department, 2020 to 2025
3.Department Priorities, When Managing Ultrasound Equipment, by Hospital Bed Size, as of 2025 Survey
4.Department Priorities, When Managing Ultrasound Equipment, by Location Type, as of 2025 Survey .. 16
5.Department Priorities, When Managing Ultrasound Equipment, by Academic/ University Status, as of 2025 Survey
6.Factors Affecting the Future Outlook for Ultrasound at your Facility Over the Next Few Years, as of 2025 Survey
7.Factors Affecting the Future Outlook for Ultrasound, 2020 to 2025
8.Factors Affecting the Future Outlook for Ultrasound at your Facility Over the Next Few Years, by Hospital Bed Size, as of 2025 Survey
9.Factors Affecting the Future Outlook for Ultrasound at your Facility Over the Next Few Years, by Location Type, as of 2025 Survey
10.Factors Affecting the Future Outlook for Ultrasound at your Facility Over the Next Few Years, by Academic Status, as of 2025 Survey
11.Most Important Technology Components, for Respondents Prioritizing Keeping Up to Date with State-of-the-art Ultrasound Technology, as of 2025 Survey
12.Planned Clinical Ultrasound Applications
13.Potential Uses of AI Currently in Use or Being Considered by Ultrasound Departments, as of 2025 Survey
14.Whether Facility Currently Utilizes Ultrasound for Procedural Guidance, as of 2025 Survey
15.Satisfaction with the Use of Handheld Ultrasound Systems at the Facility, as of 2025 Survey
16.Use of Ultrasound for Non-Traditional Uses, by Ultrasound Departments, as of 2025 Survey
17.2025 Impact of AI on Ultrasound Department – Summary of Open-Ended Responses
18.2026 Expected Impact of AI on Ultrasound Department – Summary of Open-Ended Responses
19.Most Common Ultrasound-Guided Procedure Types – Summary of Open-Ended Responses
20.Perceptions Regarding Image-Guided Ultrasound – Summary of Open-Ended Responses
21.Ultrasound Equipment Product Suggestions – Summary of Open-Ended Responses
  B.Installed Base
1.Distribution of Sites Having at Least One Conventional Cart-Based, Laptop/Tablet, or Handheld Ultrasound Unit, by Hospital Bed Size, as of 2025 Survey
2.Distribution of Sites Having at Least One Conventional Cart-Based, Laptop/Tablet, or Handheld Ultrasound Unit, by Hospital Bed Size, 2022 to 2025 Survey
3.Distribution of Sites Having One, Two, or All Three Ultrasound Equipment Types, by Hospital Bed Size, as of 2025 Survey
4.Distribution of Sites Having One, Two, or All Three Ultrasound Equipment Types, by Equipment Type, as of 2025 Survey
5.Total Number of Hospitals and Ultrasound Units Owned/Managed by Radiology/Imaging for Use in Their Hospital and Associated Outpatient Locations, by Hospital Bed Size, as of 2025 Survey
6.Distribution Ultrasound Sites and Units, by Hospital Bed Size, as of 2025 Survey
7.Ultrasound Equipment Types Owned/Managed by Radiology/Imaging for Use in Their Hospital and Associated Outpatient Locations, as of 2025 Survey
8.Ultrasound Equipment Types Owned/Managed by Radiology/Imaging for Use in Their Hospital and Associated Outpatient Locations, by Hospital Bed Size, as of 2025 Survey
9.Number of Ultrasound Units, by Equipment Type and Hospital Bed Size, as of 2025 Survey
10.Distribution of Ultrasound Units, by Equipment Type and Hospital Bed Size, as of 2025 Survey
11.Hospital Departments and Associated Locations Routinely Using Ultrasound Units, by Equipment Type, as of 2025 Survey
12.Manufacturer Presence at Sites Having Ultrasound Units, by Equipment Type, as of 2025 Survey
13.Ultrasound Unit Installed Base Share, by Equipment Type, as of 2025 Survey
14.Distribution of Ultrasound Units, by Equipment Type and Acquisition Year, as of 2025 Survey
15.Distribution of Ultrasound Units, Acquisition Year, as of 2025 Survey
16.Ultrasound Installed Base Share, by Department/Care Area and Equipment Type, as of 2025 Survey
17.Conventional Cart-Based Ultrasound Installed Base Share, by Department/Care Area, as of 2025 Survey
18.Laptop/Tablet Ultrasound Installed Base Share, by Department/Care Area, as of 2025 Survey
19.Handheld Ultrasound Installed Base Share, by Department/Care Area, as of 2025 Survey
20.Total Number of Hospitals and Conventional Cart-Based Ultrasound Units Owned/ManagedBy Radiology/Imaging for Use in their Hospital and Associated Outpatient Locations,by Hospital Bed Size, as of 2025 Survey
21.Distribution of Conventional Cart-Based Ultrasound Sites and Units,by Hospital Bed Size, as of 2025 Survey
22.Distribution of Hospitals, by Number of Conventional Cart-Based Ultrasound Units, by Hospital Bed Size, as of 2025 Survey
23.Hospital Departments and Associated Locations Routinely Using Conventional Cart-Based Ultrasound Units, by Hospital Bed Size,as of 2025 Survey
24.Total Number of Hospitals and Laptop/Tablet Ultrasound Units, by Hospital Bed Size, as of 2025 Survey
25.Distribution of Laptop/Tablet Sites and Units, by Hospital Bed Size, as of 2025 Survey
26.Distribution of Hospitals, by Number of Laptop/Tablet Ultrasound Units, by Hospital Bed Size, as of 2025 Survey
27.Total Number of Hospitals and Handheld Ultrasound Units, by Hospital Bed Size, as of 2025 Survey .. 55
28.Distribution of Handheld Ultrasound Sites and Units, by Hospital Bed Size, as of 2025 Survey
29.Distribution of Hospitals, by Number of Handheld Ultrasound Units, by Hospital Bed Size, as of 2025 Survey
30.Hospital Departments Routinely Using Handheld Ultrasound Units, by Hospital Bed Size, as of 2025 Survey
31.Distribution of Sites, by Number of Handheld Ultrasound Units, as of 2025 Survey
  C.Procedure Volumes
1.Total Number of Ultrasound Patient Exams Performed, 2019 to 2024,by Equipment Type
2.Distribution of 2024 Ultrasound Patient Exams Performed and Sites Performing,by Hospital Bed Size, as of 2025 Survey
3.Distribution of Sites, by Number of Ultrasound Exams Performed in 2024 Using Ultrasound Equipment, by Hospital Bed Size, as of 2025 Survey
4.Distribution of Sites, by Number of Ultrasound Exams Performed in 2024 Using Ultrasound Equipment, by Location Type, as of 2025 Survey
5.Average 2024 Ultrasound Patient Exams per Hospital Performing, by Equipment Type, by Hospital Bed Size, as of 2025 Survey
6.Percent Distribution of 2024 Ultrasound Patient Exams, by Care Area/Department, by Hospital Bed Size, as of 2025 Survey
7.Percent Distribution of 2024 Ultrasound Patient Exams, by Care Area/Department and Equipment Type, as of 2025 Survey
8.Percent Distribution of 2024 Ultrasound Patient Exams, by Care Area/Department, by Hospital Bed Size, as of 2025 Survey
9.Percent Distribution of 2024 Ultrasound Patient Exams, by Procedure Type, by Hospital Bed Size, as of 2025 Survey
10.2024 Mix of Inpatient vs. Outpatient vs. Emergency Ultrasound Exams, by Hospital Bed Size, as of 2025 Survey
11.Percentage of Total 2024 Adult vs. Pediatric Ultrasound Exams, by Hospital Bed Size, as of 2025 Survey
12.Percentage of Total 2024 Ultrasound Exams Performed on Obese Patients, by Hospital Bed Size, as of 2025 Survey
13.Average 2024 Adult vs. Pediatric Ultrasound Exams per Site Performing, by Hospital Bed Size, as of 2025 Survey
14.Average 2024 Adult vs. Pediatric Ultrasound Exams per Department Performing, by Care Area/Department, as of 2024 Survey
15.Average 2024 Adult vs. Pediatric Ultrasound Exams per Site Performing, by Hospital Bed Size, as of 2025 Survey
16.Percentage of Total 2024 Ultrasound Exams Performed on Obese Patients, by Care Area/Department, as of 2025 Survey
17.2024 Mix of Inpatient, Outpatient, and Emergency Ultrasound Exams by Care Area/Department, as of 2025 Survey
18.Total 2024 Patient Exam Mix, by Ultrasound Equipment Type, as of 2025 Survey
19.Percentage of Total 2024 Adult vs. Pediatric Ultrasound Exams Performed, as of 2025 Survey
20.Average 2024 Obese vs. Non-Obese Ultrasound Exams per Department Performing, by Care Area/Department, as of 2025 Survey
21.Average 2024 Inpatient, Outpatient, and Emergency Ultrasound Exams per Site Performing, by Hospital Bed Size, as of 2025 Survey
22.Average 2024 Inpatient, Outpatient, and Emergency Ultrasound Exams per Department Performing, by Care Area/Department, as of 2025 Survey
23.2024 Mix of Inpatient, Outpatient, and Emergency Ultrasound Exams, as of 2025 Survey
24.Average 2024 Ultrasound Exams per Department Performing, by Equipment Type, by Care Area/Department, as of 2025 Survey
25.Percentage of Total 2024 Ultrasound Exams Performed on Obese Patients, as of 2025 Survey
26.Average 2024 Adult vs. Pediatric Ultrasound Exams per Site Performing, by Hospital Bed Size, as of 2025 Survey
27.Total Number of Ultrasound Patient Exams Performed, 2019 to 2024, by Equipment Type
28.Ultrasound Patient Exam Types Likely to Increase in Patient Exam in 2025 compared to 2024, by Hospital Bed Size
29.Percent of Sites Performing Specific Ultrasound Procedure Types, by Care Area/Department, as of 2025 Survey
30.Percent of Sites Performing Specific Ultrasound Procedure Types, in OB/Gyn Care Area/Department, as of 2025 Survey
31.Percent of Sites Performing Specific Ultrasound Procedure Types, in Cardiology Care Area/Department, as of 2025 Survey
32.Percent of Sites Performing Specific Ultrasound Procedure Types, in Emergency Room, as of 2025 Survey
33.Percent of Sites Performing Specific Ultrasound Procedure Types, in Point of Care Areas, as of 2025 Survey
34.Percent of Sites Performing Specific Ultrasound Procedure Types, in Radiology Care Area/Department, as of 2025 Survey
  D.Purchase Plans
1.Plans to Acquire Ultrasound Equipment from 2025-2027, by Hospital Bed Size, as of 2025 Survey
2.Plans to Acquire Ultrasound Equipment from 2025-2027,by Location Type, as of 2022 Survey
3.Plans to Acquire Ultrasound Equipment in the Next 3 Years, by Hospital Bed Size,2023 vs. 2025 Survey
4.Plans to Acquire One, Two, or Three UltrasoundEquipment Types from 2025-2027, by Hospital Bed Size, as of 2025 Survey
5.Plans to Acquire One, Two, or Three Ultrasound Equipment Types from 2025-2027, by Location Type, as of 2025 Survey
6.Plans to Acquire Ultrasound Equipment from 2025-2027, by Equipment Type, as of 2025 Survey
7.Distribution of Sites, by Number of Ultrasound Units Planned for Purchase from 2025-2027, by Equipment Type, as of 2025 Survey
8.Mix of Ultrasound Units Planned for Purchase from 2025-2027, by Equipment Type, by Hospital Bed Size, as of 2025 Survey
9.Percent Distribution of 2024 to 2027 Ultrasound Capital Equipment Budgets, as of 2025 Survey
10.Comparison of 2024 to 2027 Average Capital Equipment Budgets for Ultrasound, for Sites Having Budgets >$0, by Hospital Bed Size, as of 2025 Survey
11.Comparison of 2024 to 2027 Total Capital Equipment Budgets for Ultrasound, by Hospital Bed Size, as of 2025 Survey
12.Plans for New vs. Refurbished/Used Ultrasound Equipment, from 2025 to 2027,by Equipment Type, as of 2025 Survey
13.Plans for Replacement, Additional, and First Time Placements of Ultrasound Equipment, by Equipment Type, as of 2025 Survey
14.Hospital Departments and Associated Locations Where Planned Ultrasound Units Will be Used Routinely, by Equipment Type, as of 2025 Survey
15.Departments/Care Areas for Planned Ultrasound Units, by Equipment Type, as of 2025 Survey
16.Manufacturers Being Considered for Next Conventional Cart-Based Ultrasound Equipment Purchase,By Department/Care Area, as of 2025 Survey
17.Manufacturers Being Considered for Next Laptop/Tablet Ultrasound Equipment Purchase, by Department/Care Area, as of 2025 Survey
18.Manufacturers Being Considered for Next Handheld Ultrasound Equipment Purchase, by Department/Care Area, as of 2025 Survey
19.Brand Loyalty-GE: Conventional Cart-Based Manufacturers Being Considered by GE Installed Base, as of 2025 Survey
20.Brand Loyalty-Philips: Conventional Cart-Based Manufacturers Being Considered by GE Installed Base, as of 2025 Survey
21.Brand Loyalty-Siemens: Conventional Cart-Based Manufacturers Being Considered by GE Installed Base, as of 2025 Survey
22.Brand Loyalty-Canon: Conventional Cart-Based Manufacturers Being Considered by GE Installed Base, as of 2025 Survey
23.Budgetary Status of Department Plans to Acquire Ultrasound Equipment from 2025-2027, by Equipment Type, as of 2025 Survey
24.Information Sources Used During Decision Process for Purchasing Ultrasound Equipment,as of 2025 Survey
25.Information Sources Used During Decision Process for Purchasing Ultrasound Equipment,by Hospital Bed Size, as of 2025 Survey
26.Information Sources Used During Decision Process for Purchasing Ultrasound Equipment,by Location Type, as of 2025 Survey
27.Interest Level for Using In-Person Contact vs. Virtual On-line Alternatives as Information Sources When Purchasing Ultrasound Equipment, as of 2025 Survey
28.Whether Decisions for Purchasing Ultrasound Equipment are Made at the Corporate HQor the Individual Facility Level, by Hospital Bed Size, as of 2025 Survey
29.Whether Decisions for Purchasing Ultrasound Equipment are Made at the Corporate HQor the Individual Facility Level, by Hospital Bed Size, 2022 vs. 2025
30.Whether the Influence of Corporate HQ in Purchase Decisions for Ultrasound Equipment is Increasing, Staying the Same, or Decreasing in 2025, Compared to 2-3 Years Ago, by Hospital Bed Size, as of 2025 Survey 31.Whether Decisions for Purchasing Ultrasound Equipment are Usually Part of a Larger Ultrasound Purchase by Healthcare System or Made Just for the Hospital, by Hospital Bed Size,as of 2025 Survey
  E. Site Operations Characteristics
1.2025 Ultrasound Department Hospital Universe, by Hospital Bed Size
2.Hospital Ownership Type, as a Percentage of Hospital Sites in 2025 Ultrasound Hospital Universe, by Hospital Bed Size
3.Percentage of Hospitals that are Academic/University Hospitals in 2025 Ultrasound Hospital Universe, by Hospital Bed Size
4.Distribution of Hospital Universe with Ultrasound Equipment, by Location Type and Hospital Bed Size, as of 2025 Survey
5.Percent of Hospitals with Ultrasound Staff Types involved with Ultrasound, by Hospital Bed Size, as of 2025 Survey
6.Average FTE Staff per Site Having that Type, by Hospital Bed Size, as of 2025 Survey
7.Average 2024 Ultrasound Patient Exams per Sonographer FTE in Main Radiology Departments, by Hospital Bed Size, as of 2025 Survey
8.Average Annual Ultrasound Patient Exams per Sonographer FTE in Main Radiology Departments, by Hospital Bed Size, 2019 to 2024
9.Distribution of Sites, by Total Radiologists Who Read Ultrasound Images for Department, by Hospital Bed Size, as of 2025 Survey
10.Operating Hours per Weekday in 2025 for Scheduled Ultrasound Patient Exams (Monday-Friday), by Hospital Bed Size, as of 2025 Survey
11.Weekly Operating Hours in 2025 for Scheduled Ultrasound Patient Exams (Saturday & Sunday), by Hospital Bed Size, as of 2025 Survey
12.Operating Hours per Weekday in 2025 for Ultrasound Patient Exams, Including Scheduled, Unscheduled, and On-Call (Monday-Friday), by Hospital Bed Size, as of 2025 Survey
13.Weekly Operating Hours in 2025 for Ultrasound Patient Exams, Including Scheduled, Unscheduled, and On-Call (Saturday & Sunday), as of 2025 Survey
  F.Methodology
  G.Appendix
  H.About IMV

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