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India Household Cleaners Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

Publisher IMARC Services Pvt. Ltd.
Published Feb 21, 2023
Length 116 Pages
SKU # IMRC17808640

Description

India Household Cleaners Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

The India household cleaners market size reached US$ 7,537 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 21,950 Million by 2028, exhibiting a growth rate (CAGR) of 18.9% during 2023-2028.

Household cleaners refer to a diverse range of cleaning products that help in removing dirt, germs, and other contaminants from different surfaces across homes. They can be widely categorized into laundry cleaners, dishwashing liquids, surface cleaners, toilet bowl cleaners, window cleaners, glass cleaners, etc. Furthermore, based on ingredients, household cleaners are also bifurcated into builders, solvents, surfactants, antimicrobials, etc. These products are highly effective against dust, clay, grease, soap scum, oil, hard water marks, limescale, microbial growth, etc. Household cleaners are commonly available in triggered sprays, aerosol cans, pouches, in-pump actuated bottles, etc.

India Household Cleaners Market Trends:
The growing consumer awareness towards household cleanliness and hygiene is one of the primary factors driving the market for household cleaners in India. In line with this, the elevating levels of urbanization, coupled with the improving consumer living standards, are further augmenting the product demand. Moreover, the wide product availability and the expansion of organized retail stores, especially across tier 2 and tier 3 cities, are also proliferating the sales of household cleaners in the country. Additionally, the launch of numerous awareness programs by the Indian government for promoting the need for proper hygiene and cleanliness across the residential and commercial spaces is acting as a significant growth-inducing factor. Apart from this, growing consumer inclination towards specialized cleaners that can be used on glass, mirrored surfaces, stainless steel, wood, etc., is positively influencing the regional market. Furthermore, with the increasing consumer concerns towards the negative impact of chemical cleaners, several product manufacturers are focusing on the development of natural ingredients-based variants. The introduction of safer and clean-label products, including vegetable oils, alcohol, baking soda, oxygen bleach, corn starch, washing soda, citrus solvents, etc., will continue to drive the India household cleaners market in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India household cleaners market report, along with forecasts at the country and regional level from 2023-2028. Our report has categorized the market based on product, ingredient, distribution channel, income group, application and premiumization.

Breakup by Product:

Laundry
Dishwashing
Surface Cleaner
Toilet Bowl Cleaner
Window Cleaner
Glass Cleaner
Scourers
Others

Breakup by Ingredient:

Builders
Solvents
Surfactants
Antimicrobials
Others

Breakup by Distribution Channel:

Convenience Stores
Supermarkets and Hypermarkets
Online
Others

Breakup by Income Group:

Middle (INR 2.5 lacs- INR 27.5 lacs)
Low (Less than INR 2.5 Lacs)
High (Greater than INR 27.5 lacs)

Breakup by Application:

Fabric
Kitchen
Bathroom
Floor
Others

Breakup by Premiumization:

Economy
Mid-Size
Premium

Breakup by Region:

North India
West and Central India
South India
East India

Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Hindustan Unilever Limited (Unilever), Rohit Surfactants Private Limited, Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC), Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble), Jyothy Labs Limited, Nirma Limited, Fena (P) Limited, Dabur India Limited, S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.) and Pitambari Products Private Limited.

Key Questions Answered in This Report

1. What was the size of the India household cleaners market in 2022?
2. What is the expected growth rate of the India household cleaners market during 2023-2028?
3. What has been the impact of COVID-19 on the India household cleaners market?
4. What are the key factors driving the India household cleaners market?
5. What is the breakup of the India household cleaners market based on the product?
6. What is the breakup of the India household cleaners market based on the ingredient?
7. What is the breakup of the India household cleaners market based on the distribution channel?
8. What is the breakup of the India household cleaners market based on the income group?
9. What is the breakup of the India household cleaners market based on the application?
10. What is the breakup of the India household cleaners market based on the premiumization?
11. What are the key regions in the India household cleaners market?
12. Who are the key players/companies in the India household cleaners market?

Table of Contents

116 Pages
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Household Cleaners Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product
5.5 Market Breakup by Ingredient
5.6 Market Breakup by Distribution Channel
5.7 Market Breakup by Income Group
5.8 Market Breakup by Application
5.9 Market Breakup by Premiumization
5.10 Market Breakup by Region
5.11 Market Forecast
6 Market Breakup by Product
6.1 Laundry
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Dishwashing
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Surface Cleaner
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Toilet Bowl Cleaner
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Window Cleaner
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Glass Cleaner
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Scourers
6.7.1 Market Trends
6.7.2 Market Forecast
6.8 Others
6.8.1 Market Trends
6.8.2 Market Forecast
7 Market Breakup by Ingredients
7.1 Builders
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Solvents
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Surfactants
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Antimicrobials
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Distribution Channel
8.1 Convenience Stores
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Supermarkets/Hypermarkets
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Online
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Market Breakup by Income Group
9.1 Middle (INR 2.5 lacs- INR 27.5 lacs)
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Low (Less than INR 2.5 Lacs)
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 High (Greater than INR 27.5 lacs)
9.3.1 Market Trends
9.3.2 Market Forecast
10 Market Breakup by Application
10.1 Fabric
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Kitchen
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Bathroom
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Floor
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by Premiumization
11.1 Economy
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Mid-Sized
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Premium
11.3.1 Market Trends
11.3.2 Market Forecast
12 Market Breakup by Region
12.1 North India
12.1.1 Market Trends
12.1.2 Market Breakup by States
12.1.3 Market Forecast
12.2 West and Central India
12.2.1 Market Trends
12.2.2 Market Breakup by States
12.2.3 Market Forecast
12.3 South India
12.3.1 Market Trends
12.3.2 Market Breakup by States
12.3.3 Market Forecast
12.4 East India
12.4.1 Market Trends
12.4.2 Market Breakup by States
12.4.3 Market Forecast
13 SWOT Analysis
13.1 Strengths
13.2 Weaknesses
13.3 Opportunities
13.4 Threats
14 Value Chain Analysis
15 Porters Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profile of Key Players
17.3.1 Hindustan Unilever Limited (Unilever)
17.3.1.1 Company Overview
17.3.1.2 Product Portfolio
17.3.1.3 Financials
17.3.2 Rohit Surfactants Private Limited
17.3.2.1 Company Overview
17.3.2.2 Product Portfolio
17.3.3 Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)
17.3.3.1 Company Overview
17.3.3.2 Product Portfolio
17.3.3.3 Financials
17.3.4 Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)
17.3.4.1 Company Overview
17.3.4.2 Product Portfolio
17.3.4.3 Financials
17.3.5 Jyothy Labs Limited
17.3.5.1 Company Overview
17.3.5.2 Product Portfolio
17.3.5.3 Financials
17.3.6 Nirma Limited
17.3.6.1 Company Overview
17.3.6.2 Product Portfolio
17.3.6.3 Financials
17.3.7 Fena (P) Limited
17.3.7.1 Company Overview
17.3.7.2 Product Portfolio
17.3.8 Dabur India Limited
17.3.8.1 Company Overview
17.3.8.2 Product Portfolio
17.3.8.3 Financials
17.3.9 S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)
17.3.9.1 Company Overview
17.3.9.2 Product Portfolio
17.3.10 Pitambari Products Private Limited
17.3.10.1 Company Overview
17.3.10.2 Product Portfolio

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