The Australia oat milk market size reached AUD 196.0 Million in 2024. Looking forward, IMARC Group expects the market to reach AUD 1,092.8 Million by 2033, exhibiting a growth rate (CAGR) of 19.99% during 2025-2033. The expanding vegan and vegetarian population, rising prevalence of lactose intolerance, increasing health consciousness, and the launch of oat milk in unique flavors across the country represent some of the key factors driving the market.
Oat milk is a plant-based beverage obtained from liquified oats and serves as a vegan-friendly and lactose-free alternative to dairy milk. Characterized by a rich, creamy texture and neutral taste, it is an excellent source of essential nutrients, such as iron, calcium, potassium, folate, manganese, zinc, thiamine, magnesium, and vitamin D. Its regular consumption provides numerous health benefits, including strengthening bones, regulating blood cholesterol levels, and maintaining heart health. It is commonly used to replace milk in various beverages, such as tea, coffee, milkshakes, smoothies, and health drinks. It is also utilized in the production of bakery goods and confectionery food items, including cakes, muffins, cupcakes, and chocolates. As a result, oat milk has gained immense popularity as a milk replacement in the food and beverage (F&B) industry and is widely consumed by health-conscious consumers across Australia.
Australia Oat Milk Market Trends:
As a result of the growing health concerns among individuals and improving lifestyles and dietary habits, there has been a significant rise in the consumption of nutrition-rich foods and beverages like oat milk. This, coupled with the rapidly expanding vegan and lactose-intolerant population in Australia, is supporting the market growth. Furthermore, the surging awareness about animal welfare and cruelty, as well as the impact on the environment, has led to a substantial shift toward plant-based diets. Since oat milk has a rich nutritional profile and is free from dairy allergens and other additives, it is becoming a preferred dairy substitute among consumers across the country. In line with this, the shifting inclination toward non-genetically modified organisms (GMO) and pesticide-free grown products has propelled the market growth. In addition, the leading players are launching oat milk in innovative flavors, including chocolate, strawberry, vanilla, coffee, hazelnut, mocha, berry, banana, and coconut, to appeal to a broader consumer base. Along with this, the widespread availability of oat milk across online retail platforms and offline distribution channels is augmenting product sales. Besides this, aggressive promotional activities by celebrities and athletes to promote the uptake of vegetarian products for a healthy lifestyle are catalyzing market growth. Other factors, including the increasing number of cafes offering oat milk-based beverages, rising incidences of milk allergies, inflating consumer purchasing power, rapid urbanization, and growing influence of social media, especially among the expanding young population, are creating a favorable outlook for the market in Australia.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Australia oat milk market, along with forecasts at the regional and country levels from 2025-2033. Our report has categorized the market based on source, flavor, and packaging form.
Source Insights:
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