New Zealand Vertical Market Forecast, 2014-2019: Industry Ripe for Disruption
This IDC study presents an updated market analysis and forecast of IT spending in the vertical markets in New Zealand for the period of 2014–2019. It aims to provide a high-level overview for ICT vendors and service providers, highlighting areas of opportunity and specific industry drivers that will influence ICT investment decisions over the next five years.
With only modest but stable growth forecast through to 2019, New Zealand vendors and service providers will need to tighten up their focus, or risk becoming irrelevant, says Louise Francis, IDC research manager for IT Spending. The opportunities are there, but to identify them, providers must understand the buying behaviour, triggers for investment, and areas in which budgets are most likely to be increased or, more importantly, to be trimmed.