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Xerox's Brand Protection Strategy Leads Fight Against Non–Original Supplies

Xerox's Brand Protection Strategy Leads Fight Against Non–Original Supplies

This IDC Insight reviews Xerox's strategy aimed at combating non-original toners and threats to supplies revenue. IDC was briefed on it by Irina Maslennikova, VP Supplies Business Group, Kevin Weaver, VP Brand Protection Group, and Heidi Martinez, Associate General IP Counsel.

Please Note: Extended description available upon request.


IDC Opinion
In This Insight
Situation Overview
Protection Against the Black Market
Managing the Grey Market Menace
Addressing Aftermarket Challenges in the Context of Industry Trends
Future Outlook

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