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Worldwide Tablet and eReader Application Processor Market Shares, 3Q15: MediaTek Takes the Lead

Worldwide Tablet and eReader Application Processor Market Shares, 3Q15: MediaTek Takes the Lead

This IDC study examines the market share for application processor vendors in tablets and ereaders for the third quarter of 2015 and reviews the market forces that influenced their performance."The third quarter continues to show that consumers do not see tablets as a priority for their spending," according to Michael J. Palma, IDC's research manager for Consumer Semiconductors. "On the positive side, MediaTek was able to translate key product wins and its position in the Chinese market to be the first supplier to displace Apple for leadership in the tablet processor market."


IDC Market Share Figure
Executive Summary
Advice for Technology Suppliers
Market Share
Who Shaped the Year
Market Context
Significant Market Developments
Methodology
"Sales In" Data
Mergers and Acquisitions: "Backstreaming"
Calendar Versus Fiscal Years
Market Definition
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