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Worldwide Persuasive Content Management Applications Software Forecast, 2024–2028

Publisher IDC
Published Jun 14, 2024
Length 15 Pages
SKU # IDC18893942

Description

Worldwide Persuasive Content Management Applications Software Forecast, 2024–2028


This IDC study provides a sizing of the worldwide persuasive content management (PCM) applications software market in 2023, historical data, and a five-year forecast through 2028 by geographical region and deployment type. It also provides commentary on market growth and the emerging trends and provides actionable advice for technology suppliers. This document updates the PCM software market view included in Worldwide Persuasive Content Management Applications Software Forecast, 2023-2027 (IDC #US50776723, June 2023)."The persuasive content management market is expected to grow at a CAGR of 14.5% from 2023 to 2028 achieving $29.7 billion due to enterprise investments in generative AI and developer enhanced customer experiences," said Marci Maddox, research vice president for Digital Experience Strategies at IDC. "Organizations are continuing to invest in ways to attract and engage customers across multiple channels and devices while finding appropriate use cases for generative AI to assist in the content velocity challenge."

Please Note: Extended description available upon request.

Table of Contents

15 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Interest in Hybrid Headless and Headless Software
Use of Generative AI for Content and Media
Reduced Redundancy and Complexity
Inhibitors
Economic Slow Down
Business Confidence
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

Currency Rates
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