Worldwide PC Market: 3Q15 Update
This IDC update analyzes the performance of the PC market in 3Q15. Worldwide PC shipments totaled 70.7 million units in 3Q15, up 8.6% sequentially but down 11.1% from the previous year. Heading into 3Q15, the global PC market was constrained by high levels of inventory buildup, currency weakness and volatility in many regions, and soft economic conditions. While inventory issues started to improve in late 3Q15, currency weakness and economic malaise persisted, continuing an abysmal year for the global PC market. Highlights include:For a second consecutive quarter, every region saw year-over-year (YoY) market contraction, led by emerging markets. PC shipments to Central and Eastern Europe, the Middle East and Africa, and Latin America fell 31.3%, 27.8%, and 19.0%, respectively.Notebook shipments fell 8.3% from the previous year to 42.4 million units. The desktop category continued its long-term decline, falling 15.0% to 28.4 million units. The desktop shipment total represented the lowest third-quarter result since 3Q02.As is seasonally expected, consumer PC shipments rose in the quarter by 10.2% to 33.8 million units. However, the segment total reflected a 15.4% YoY decline. Inventory buildup and weak consumer sentiment simultaneously muted consumer demand for new PCs. Commercial PC shipments totaled 36.9 million units, up 7.1% sequentially but down 6.7% annually.Lenovo retained its global market leadership with 15.0 million PCs shipped, accounting for 21.2% of the market. HP remained in second place with 13.9 million units shipped (19.7% share), followed by Dell with 10.1 million units (14.3%). Apple (5.8 million units, 8.1% share) and Acer (5.2 million units, 7.3% share) rounded out the top 5. For a second straight quarter, Apple was the only vendor in the top 10 that posted YoY growth.
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