Worldwide PC Market: 1Q16 UpdateThis IDC update analyzes the performance of the PC market in 1Q16. Worldwide PC market shipments fell 12.5% YoY in 1Q16 to 59.9 million units, marking a low beginning for the overall PC market this year. The shipment total was lower than any quarter of an already inauspicious 2015. Poor macroeconomic conditions including global economic concerns, weak oil pricing, exchange rate volatility, and political instability in some parts of the world continue to slow down the overall PC market while inventory issues, which have been slowly alleviating over the past few quarters, remain largely in effect. Weak consumer demand weighed heavily on the sluggish PC market despite new Skylake/Windows 10 systems shipping in larger droves into the aggregate global PC channel. Highlights of this document include:The PC market worsened compared with the previous year across all regions. Central and Eastern Europe (-11.2%) and Japan (-8.1%) were the only regions that showed a sequential pickup in both desktop and notebook volumes in 1Q16, although annual growth rates remained in negative territory. Emerging markets continued to suffer the most led by Latin America (-34.5%).Consumer PC shipments declined by 16.7% YoY to 28 million units for the first time since 3Q07. Consumer PC shipments have had a negative YoY growth run since 2Q12, highlighting the continued erosion of the consumer PC segment, which is being challenged by TAM reduction, extending life cycles, and intense competition from other device categories.Lenovo retained the top position with 12.1 million units shipped (20.2% market share). HP Inc. was a close second (19.4%) followed by Dell (15.1%). ASUS (7.7%) finished fourth over Apple (6.7%) and Acer (6.7%); both Apple and Acer tied for the last spot in the global top 5 for 1Q16.
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