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Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026

Publisher IDC
Published Mar 30, 2022
Length 38 Pages
SKU # IDC17066951

Description

Worldwide Mobile In-App and In-Game Advertising Forecast, 2022–2026

This IDC study sizes and forecasts mobile in-app and in-game advertising and the payout to developers/publishers from that spending, broken down by region and by major ad format. Mobile advertising revenue is additionally broken out by major type, format, and mobile operating system at a global level. Direct mobile game spending and the share of in-game ad revenue that is paid out to mobile game developers/publishers is broken out into four geographic regions as well: North America, Western Europe, Asia/Pacific, and a combined the rest of the world (ROW) region."In-app advertising is the ultimate sweet spot of advertising — not only does it attracts most new advertising spend but also enjoys the network effects of advertising automation," said Karsten Weide, IDC's program VP of Media and Entertainment.

Please Note: Extended description available upon request.

Table of Contents

38 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Worldwide
More Gaming-Related Mobile Ad Market Trends
North America
Western Europe
Asia/Pacific (Including Japan)
Rest of World
Market Context
Drivers and Inhibitors
Drivers
Gaming's Rising Global Profile
5G Devices and Related Network Improvements
Inhibitors
Apple's IDFA and Google's GAID Deprecation
Denouement of COVID-19 Pandemic
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research

Pricing

Currency Rates
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