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Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon

Publisher IDC
Published Aug 26, 2022
Length 12 Pages
SKU # IDC17366555

Description

Worldwide Enterprise Marketing Campaign Management Software Forecast, 2022–2026: The Pandemic Investment Tide Recedes as Storm Clouds Gather on the Horizon

This IDC study provides a five-year forecast for the enterprise marketing campaign management software market."Large enterprises must invest in resiliency across the front office," said Gerry Murray, research director of IDC's Marketing and Sales Technology research. "Increasingly that means every front-office technology solution must operate as part of a system of systems that enables rapid responses to potentially cataclysmic changes in market conditions, disruptive innovation, supply chain issues, and buyer behavior. IDC believes enterprise martech vendors that connect front-office solutions through scalable services for data and AI/analytics will capture increasing market share."

Please Note: Extended description available upon request.

Table of Contents

12 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
Digital First/Digital Only
Customer Experience and Connected Front Office
AI/ML and Real-Time Analytics
Personalization and Privacy
Inhibitors
PESTLE-M
Significant Market Developments
Connected Front-Office Deals
Consent Management Deals
Content and Media Deals
API-First Infrastructure
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

Currency Rates
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