Worldwide Digital Commerce Applications Market Shares, 2017: Year of B2B Commerce Maturity
This IDC study examines the worldwide market for digital commerce applications. This market continues to grow at a swift pace, with much higher demand from customers in cloud applications than on-premises applications."Digital commerce applications historically acted as a digital replica of an organization's physical store," says Jordan Jewell, senior research analyst, Digital Commerce and Enterprise Applications. "In the digital economy, digital commerce applications are enabling organizations to interact with their customers in an entirely different ways. These new digital commerce experiences must be personalized, support a wide range of touch points, and take place at the speed of transaction."
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