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Worldwide Digital Commerce Applications Forecast, 2022–2026: Channels Evolve into Experiential Commerce Wonderland

Publisher IDC
Published Jul 29, 2022
Length 15 Pages
SKU # IDC17330111

Description

Worldwide Digital Commerce Applications Forecast, 2022–2026: Channels Evolve into Experiential Commerce Wonderland

This IDC study presents a five-year forecast for the worldwide digital commerce applications market."Much of the momentum in digital commerce has been focused on B2B digital transformations, but this is only part of the story. Many of those same companies are incorporating B2C strategies into their transformation models to tap into the power of first-party data accessed via direct-to-consumer (DTC) sales. The number of companies fighting to win the customer has expanded concurrently with the proliferation of available channels. Brands should strive to be channel agnostic and no longer consider digital commerce to be 'just another sales channel.' Too much focus on the channels themselves risks fragmenting brand identity for short-term gains. This view is reductive and masks many future growth opportunities via branded experiences, such as the use of augmented reality in omni-channel environments, mobile-first progressive web app (PWA) design practices, API-first architecture, niche marketplaces, and partnerships with other best-in-breed vendors. Because of the influence of this evolving B2B2C dynamic, digital commerce is rapidly shifting focus toward novel, frictionless, branded encounters that will turn a 'place to shop' into a wonderland of experiential commerce," says Heather Hershey, research director, Digital Commerce at IDC. "Digital interactions are evolving into curated, experience-focused encounters that add meaning and depth to the customer-brand relationship, recession proofing their businesses by delighting customers in digital spaces and beyond."

Please Note: Extended description available upon request.

Table of Contents

15 Pages
IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
Market Context
Drivers and Inhibitors
Drivers
TCO Reductions for Headless Commerce
Niche Marketplaces
Omni-Channel Commerce
Inhibitors
Future Limitations of Standalone Websites
Forced Pivot Away from Third-Party Data to First-Party Data Continues
Significant Market Developments
Notable Stories of the Year
Notable Mergers and Acquisitions
Changes from Prior Forecast
Market Definition
Methodology
Historical and Forecast Market Values and Exchange Rates
Related Research

Pricing

Currency Rates
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