U.S. Wearables Market Shares, 2018: Apple Leads Both Basic and Smart Wearable Markets
This IDC study examines the market shares of major vendors in the U.S. wearables market in 2018."2018 marked another strong step forward for the U.S. wearables market," noted Ramon T. Llamas, research director for IDC's Mobile Devices and AR/VR. "Smartwatches and earwear took center stage, with both showing clear development from previous years while also laying down the groundwork for future device iterations. At the same time, fitness trackers still found relevancy in the market, mostly from consumers looking for simpler solutions. Taken together, this adds up to a device market that will continue to evolve and attract more users."
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