A Unified Approach to Driving Value Using Data for Digital Transformation: Lessons Learned from IBM Think

A Unified Approach to Driving Value Using Data for Digital Transformation: Lessons Learned from IBM Think

This IDC Market Note describes key announcements at IBM Think 2019 that are relevant to the data management markets. It discusses both the announcements and their significance for the markets in the coming years. "IBM's presentation of ICP/D as a comprehensive set of functionality organized as interdependent products in a single platform illustrates an important idea for everyone in the area of data management, analytics, and AI — these three must be managed together," says Carl Olofson, research vice president for Data Management Software research at IDC. "For followers of software markets, the IBM offering has something important to say: increasingly the data management, data integration and governance, AI, and platform-as-a-service (PaaS) markets must be seen as increasingly linked and mutually impactful."

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