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Understanding Partner Developments and Opportunities: Highlights From IDC's 1Q24 Partner Advisory Board Session

Publisher IDC
Published May 07, 2024
Length 5 Pages
SKU # IDC18780627

Description

Understanding Partner Developments and Opportunities: Highlights From IDC's 1Q24 Partner Advisory Board Session


This IDC Market Perspective summarizes a discussion among partners that joined IDC's quarterly Partner Advisory Board in February 2024. During the discussion, partners from EMEA representing a variety of vendors shared insights into customer trends and buying behavior as well as what market dynamics will drive their business decisions this year."Partners are aware the way vendors recognize and reward the value they bring to customers continues to evolve. Deep vendor relationships remain important for partners to develop new business opportunities and to deliver customer outcomes. Although customer spending could be impacted by elections across EMEA in 2024, partners remain positive about their opportunities this year," said Josh Budd, research manager, IDC.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
New Market Developments and Dynamics
Key Developments for EMEA Partners
Vendor Relationships and Value Metrics Beyond Revenue
Partners Reposition Amid AI Opportunities
Customer Spending and Confidence
Advice for the Technology Supplier
Assess Partner Value Through Additional Metrics Beyond Revenue to Drive Partner Investment Strategies
Guide Partners to Most Accessible and Appropriate AI-Related Opportunities
Learn More
Related Research
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