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Understanding Partner Developments and Opportunities: Highlights From IDC's 3Q23 Partner Advisory Board Session

Publisher IDC
Published Nov 24, 2023
Length 5 Pages
SKU # IDC18334697

Description

Understanding Partner Developments and Opportunities: Highlights From IDC's 3Q23 Partner Advisory Board Session


This IDC Market Perspective summarizes a discussion among partners that joined IDC's quarterly Partner Advisory Board in September 2023. During the discussion, partners from EMEA representing a variety of vendors shared what is top-of-mind for them and what market dynamics will drive their business decisions in 2024."Partners have identified challenges and opportunities in how their vendor partners engage with them. Despite longer customer sales cycles and economic uncertainty as ongoing concerns, partners remain upbeat about opportunities in 2024 and believe customers see technology as central to their business strategies," said Josh Budd, research manager, IDC.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
New Market Developments and Dynamics
Key Developments for EMEA Partners
Vendor-Agnostic vs. Vendor-Led
Vendor Restructuring and Implications for Partnering Strategy
New Customer Stakeholders Influence IT Decision Making
Advice for the Technology Supplier
Create Systems and Processes to Measure Partner Commitment to Identify Partners That View you as Strategic to Them
Understand new Stakeholders in Customer Decision-Making Processes, and Align With Partners That can Influence These Stakeholders
Optimize Resource Allocation and Partner Management to Drive Ecosystem Efficiency
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