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Understanding Partner Challenges: Highlights from IDC's 4Q22 Partner Advisory Board Session

Publisher IDC
Published Jan 04, 2023
SKU # IDC17600272

Description

Understanding Partner Challenges: Highlights from IDC's 4Q22 Partner Advisory Board Session

This IDC Market Perspective covers IDC's EMEA Partnering Ecosystems team's Partner Advisory Board (PAB) meeting that took place on November 2, 2022. The rationale behind creating the PAB, which meets on a quarterly basis, was to develop a community of senior executives from EMEA partners to share best practices. The PAB brings together a community of senior executives to network, share ideas, and discuss trends and themes relevant to partner organizations."Hearing directly from partners during the PAB sessions about the challenges, opportunities, and growth drivers for their respective businesses is incredibly valuable information for vendors, particularly as partnering ecosystem strategies continue to evolve at pace," said Josh Budd, research manager, EMEA Partnering Ecosystems, IDC. "We are excited to meet with the PAB again in January to find out how they expect 2023 to unfold."

Please Note: Extended description available upon request.

Table of Contents

Executive Snapshot
New Market Developments and Dynamics
Introduction to IDC's Partner Advisory Board
Key Challenges for EMEA Partners
Risk of Customer Buying Behavior Changing Amid Economic Recession
Committed Cloud Spend Dictates Customer Buying Behavior
Microsoft Partnering Changes
Staff Recruitment and Retention
Advice for partner-focused vendors
Leverage the Marketplace Ecosystems of Other Vendors to Maximize Partner Growth Potential
Adapt Partnering Strategy to Reflect the Diversity in Partner Ecosystems
Support More Payment/Billing Options Such as as-a-Service or Pay-Per-Use for Cost-Sensitive Customers
Move Beyond Country-by-Country Partner Management as Partner Ecosystems Become International
Conclusion
Learn More
Related Research
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