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Turkey Hardcopy Peripherals Market Analysis and Vendor Profiles, 2015

Turkey Hardcopy Peripherals Market Analysis and Vendor Profiles, 2015

This study provides an in-depth and up-to-date overview of the profiles of the top performing vendors in the Turkish HCP market. It covers vendors' local presence setup, revenue breakdown by line of business, distribution channel structures, second-tier channel size, warranty and after-sales service policies, go-to-market activities, and strategies in the hardware, consumables, and print services and document solutions offerings.

"The Turkish HCP market is still underpenetrated and offers vendors long-term potential to increase sales. However, politic and macroeconomic uncertainties and a weakening Turkish lira are expected to have a negative impact on the market in 2015." — Program Manager Zeynep Kilic, IDC Istanbul MEA

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Executive Summary
Key Findings of the Research
Situation Overview
Introduction
Future Outlook
Vendor Profiles
HP
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Canon
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Samsung
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Epson
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Brother
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Kyocera Document Solutions
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Essential Guidance
Learn More
Related Research
Definitions
Hardcopy Peripherals
Shipments
Value Data
Installed Base
Services and Document Solutions
Methodology
Research Sources
Notes on Forecasting
User Surveys
Technology Assessment
Synopsis
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Turkey, 2014: HP
Table: SWOT Analysis: HP
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Turkey, 2014: Canon
Table: SWOT Analysis: Canon
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Turkey, 2014: Samsung
Table: SWOT Analysis: Samsung
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Turkey, 2014: Epson
Table: SWOT Analysis: Epson
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Turkey, 2014: Brother
Table: SWOT Analysis: Brother
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Turkey, 2014: Kyocera Document Solutions
Table: SWOT Analysis: Kyocera Document Solutions
Table: Major Channel Partners of Major Hardcopy Peripherals Vendors in Turkey, 2014–2015
Figure: Development of Units and Value ($M) in Turkey: HP
Figure: Development of Unit Share (%) in Turkey: HP
Figure: Development of Value Share (%) in Turkey: HP
Figure: Development of Units and Value ($M) in Turkey: Canon
Figure: Development of Unit Share (%) in Turkey: Canon
Figure: Development of Value Share (%) in Turkey: Canon
Figure: Development of Units and Value ($M) in Turkey: Samsung
Figure: Development of Unit Share (%) in Turkey: Samsung
Figure: Development of Value Share (%) in Turkey: Samsung
Figure: Development of Units and Value ($M) in Turkey: Epson
Figure: Development of Unit Share (%) in Turkey: Epson
Figure: Development of Value Share (%) in Turkey: Epson
Figure: Development of Units and Value ($M) in Turkey: Brother
Figure: Development of Unit Share (%) in Turkey: Brother
Figure: Development of Value Share (%) in Turkey: Brother
Figure: Development of Units and Value ($M) in Turkey: Kyocera Document Solutions
Figure: Development of Unit Share (%) in Turkey: Kyocera Document Solutions
Figure: Development of Value Share (%) in Turkey: Kyocera Document Solutions

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