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Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy

Publisher IDC
Published Jul 06, 2023
Length 5 Pages
SKU # IDC18043570

Description

Artificial Intent: How Generative AI Can Disrupt the Trillion-Dollar Digital Ad Economy


This IDC Market Note is an outline of how to reinvent the ad economy by rebalancing power and control across the sell side and buy side of markets. The ad economy is inefficient because the audience is not part of the conversation between brands and publishers. The high-tech industry convinced both publishers and brands that it could fill in the missing link to consumer intent through data and analytics. It is a massively profitable and massively inefficient model that never fulfilled its potential for full-scale 1-to-1 marketing.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Spotify for Ads
Learn More
Related Research
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