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Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT

Publisher IDC
Published Jun 30, 2023
Length 5 Pages
SKU # IDC18029745

Description

Salesforce: Empowering Personalized Experiences with Marketing and Commerce GPT


This IDC Market Note discusses the announcement made in Salesforce's Connections event on June 7‒8, 2023, for marketing and commerce professionals. The company launched its generative AI (GenAI) products: Marketing GPT and Commerce GPT. Salesforce intends to usher in the next era of personalization with its recent GenAI-powered technology stack.

Please Note: Extended description available upon request.

Table of Contents

5 Pages
Executive Snapshot
In This Market Note
IDC's Point of View
Data
AI
CRM
Conclusion
Learn More
Related Research
Synopsis

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