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Salesforce Dreamforce 2024: Highlights and Insights

Publisher IDC
Published Oct 11, 2024
Length 10 Pages
SKU # IDC19234610

Description

Salesforce Dreamforce 2024: Highlights and Insights


This IDC Market Perspective highlights the announcements at Salesforce's Dreamforce, held in San Francisco, California, from September 17 to 19, 2024. The event was well attended with 45,000+ onsite. "Salesforce is striving to maintain its leadership roles in CRM technology innovation and specifically in AI as demonstrated by the launch of Agentforce at Dreamforce," according to Alan Webber, program vice president, Digital Platforms at IDC. "It is important to understand that AI and agents touch a number of applications and use cases, but that we are still very early in going down this road."

Table of Contents

10 Pages

Executive Snapshot

New Market Developments and Dynamics

IDC 's Point of View

Understanding the Shift to Agents

Low-Code Capabilities Critical to Agent Expansion

Data Cloud Powers Agentforce

Commerce Platform Becomes the Force of Success

Sales Cloud Shifts with Agentforce

Marketing Cloud Becomes Agent Powered

Field Service Management No Longer an Afterthought

Slack Is Now Agent Enabled

Worldwide Systems Integrators Look Toward Agents

ESG and Net Zero Cloud

Agentforce Helps Thinking Beyond the Front Office

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