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Romania Hardcopy Peripherals Market Analysis and Vendor Profiles, 2015

Romania Hardcopy Peripherals Market Analysis and Vendor Profiles, 2015

This IDC study provides in-depth and up-to-date profiles of the top-performing hardcopy peripherals vendors in the Romanian market, covering their local presence setup, revenue breakdown by line of business, distribution channel structures, second-tier channel size, warranty and after-sales service policy, go-to-market activities, and strategies in hardware, consumables, and print services and document solutions offerings.

"The printing market in Romania will remain tough for the foreseeable future. Growth opportunities exist for vendors that make an effort to better understand consumer needs, keep their channel partners close, and invest the necessary effort and resources into becoming important BPS players." — Research Analyst Ionut Posastiuc, IDC CEMA

Please Note: Extended description available upon request.


IDC Opinion
In This Study
Methodology
Executive Summary
Situation Overview
Future Outlook
Vendor Profiles
HP
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Canon
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Samsung
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Brother
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Xerox
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Epson
Local Presence, Logistics, Structure, and Product Sourcing
Composition of the Vendor's Revenues
Distribution Channel Organization and Go-To-Market Strategy
Warranty and After-Sales Service
Services and Document Solutions Offerings
Consumables Strategy
Marketing and Promotional Campaigns (2014 and 2015)
Major Projects and Contracts Won (2014 and 2015)
Basic Information on Channel Partner Programs
Distributors
Second-Tier Channel Size and Structure
Essential Guidance
Learn More
Related Research
Definitions
Hardcopy Peripherals
Shipments
Value Data
Installed Base
Services and Document Solutions
Methodology
Research Sources
Notes on Forecasting
User Surveys
Technology Assessment
Synopsis
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Romania, 2014: HP
Table: SWOT Analysis: HP
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Romania, 2014: Canon
Table: SWOT Analysis: Canon
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Romania, 2014: Samsung
Table: SWOT Analysis: Samsung
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Romania, 2014: Brother
Table: SWOT Analysis: Brother
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Romania, 2014: Xerox
Table: SWOT Analysis: Xerox
Table: Breakdown of Hardcopy Peripherals Shipments to End Users by Channel in Romania, 2014: Epson
Table: SWOT Analysis: Epson
Table: Major Channel Partners of Major Hardcopy Peripherals Vendors in Romania, 2014–2015
Figure: Development of Units and Value ($M) in Romania: HP
Figure: Development of Unit Share (%) in Romania: HP
Figure: Development of Value Share (%) in Romania: HP
Figure: Development of Units and Value ($M) in Romania: Canon
Figure: Development of Unit Share (%) in Romania: Canon
Figure: Development of Value Share (%) in Romania: Canon
Figure: Development of Units and Value ($M) in Romania: Samsung
Figure: Development of Unit Share (%) in Romania: Samsung
Figure: Development of Value Share (%) in Romania: Samsung
Figure: Development of Units and Value ($M) in Romania: Brother
Figure: Development of Unit Share (%) in Romania: Brother
Figure: Development of Value Share (%) in Romania: Brother
Figure: Development of Units and Value ($M) in Romania: Xerox
Figure: Development of Unit Share (%) in Romania: Xerox
Figure: Development of Value Share (%) in Romania: Xerox
Figure: Development of Units and Value ($M) in Romania: Epson
Figure: Development of Unit Share (%) in Romania: Epson
Figure: Development of Value Share (%) in Romania: Epson

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