The Road to an ecommerce Future
This IDC study presents the current state of ecommerce across the Asia/Pacific region and map its evolution path. It summarizes the underlying drivers for ecommerce growth in the region, including the rise of smartphones and mobile payments. The report also presents a framework for analyzing the various new features of ecommerce such as on-demand services (ODS), sharing economy services, online to offline (O2O), social commerce, customer experience (CX), and so on. This report covers some developments in the Asia/Pacific region excluding Japan (APEJ)."With the proliferation of ecommerce and mcommerce, and new features that has added into current ecommerce platform, we have thus defined xcommerce as the new ecommerce. xCommerce is an all-encompassing term that highlights the increasingly innovative and complex business models catering to the changing consumer purchasing behavior over and above the traditional ecommerce models. These include ODS, sharing economy services, O2O, social commerce, content commerce, new payment and logistic systems, CX in an open platform that allows the integration and hybridization of omni-channel business mix," says Hwee-Xian Tan, senior market analyst, Communications, IDC Asia/Pacific Group.
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