Market Research Logo

The Road to an ecommerce Future

The Road to an ecommerce Future

This IDC study presents the current state of ecommerce across the Asia/Pacific region and map its evolution path. It summarizes the underlying drivers for ecommerce growth in the region, including the rise of smartphones and mobile payments. The report also presents a framework for analyzing the various new features of ecommerce such as on-demand services (ODS), sharing economy services, online to offline (O2O), social commerce, customer experience (CX), and so on. This report covers some developments in the Asia/Pacific region excluding Japan (APEJ)."With the proliferation of ecommerce and mcommerce, and new features that has added into current ecommerce platform, we have thus defined xcommerce as the new ecommerce. xCommerce is an all-encompassing term that highlights the increasingly innovative and complex business models catering to the changing consumer purchasing behavior over and above the traditional ecommerce models. These include ODS, sharing economy services, O2O, social commerce, content commerce, new payment and logistic systems, CX in an open platform that allows the integration and hybridization of omni-channel business mix," says Hwee-Xian Tan, senior market analyst, Communications, IDC Asia/Pacific Group.

Please Note: Extended description available upon request.

IDC Opinion
In This Study
Situation Overview
Development of eCommerce in APEJ
China Has Rapidly Emerged as the Epicenter of eCommerce in Asia
Current Industry Dynamics
Inventory-Led Models Have Failed in Asia; Marketplaces and Hybrid Models Are Rising
mCommerce Is Gaining On and Will Rapidly Leapfrog Past eCommerce in Asia
The Rising Ease of Mobile Payments is Driving xCommerce
Development of Modern Logistics/Delivery Systems and Ecommerce
Ecommerce is Evolving into xCommerce, Enabled by 3rd Platform
The Rise of O2O is Rewiring the Traditional eCommerce Model
Social Media and OTTPs Have Emerged as Valuable Marketing Platforms for eCommerce
Delivery Models Are Getting Streamlined with On-Demand Services in eCommerce
The Sharing Economy is on the Rise in Asia
The Convergence of Customer Experience (CX) with eCommerce Platform
Future Outlook
xCommerce Providers Are Playing in the New Buying Centers
New Opportunities for Telcos from the Rise of xCommerce
New, Emerging Technologies Will Continue to Boost CX
Essential Guidance
Suggestions for eCommerce Providers
Suggestions for Telcos, OTTPs, and IT Solution Providers
Learn More
Related Research

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report