
Revenue Enablement as the Next Step in the Enablement Journey
Description
Revenue Enablement as the Next Step in the Enablement Journey
This IDC Perspective provides an overview of revenue enablement, how it differs from sales enablement, and provides key considerations for tech buyers looking to implement a revenue enablement framework within their organization. "Revenue enablement is a natural extension of current sales enablement capabilities. Both aim to provide sellers with the tools, knowledge, and resources they need to sell more effectively and efficiently. Both enable a frictionless customer experience at each stage of the buying journey. Whereas sales enablement has traditionally focused on sales teams almost exclusively, revenue enablement expands the principles of sales enablement to every customer-facing, potentially revenue-generating team within an organization," says Michelle Morgan, research manager, Sales Technology Applications at IDC.
Please Note: Extended description available upon request.
This IDC Perspective provides an overview of revenue enablement, how it differs from sales enablement, and provides key considerations for tech buyers looking to implement a revenue enablement framework within their organization. "Revenue enablement is a natural extension of current sales enablement capabilities. Both aim to provide sellers with the tools, knowledge, and resources they need to sell more effectively and efficiently. Both enable a frictionless customer experience at each stage of the buying journey. Whereas sales enablement has traditionally focused on sales teams almost exclusively, revenue enablement expands the principles of sales enablement to every customer-facing, potentially revenue-generating team within an organization," says Michelle Morgan, research manager, Sales Technology Applications at IDC.
Please Note: Extended description available upon request.
Table of Contents
4 Pages
- Executive Snapshot
- Situation Overview
- Revenue Enablement Versus Sales Enablement
- What Is Driving Revenue Enablement?
- How Does Revenue Enablement Differ from Revenue Operations?
- Advice for the Technology Buyer
- Learn More
- Related Research
- Synopsis
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