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Qualtrics Steps up Experience Management With Unstructured Data Analytics

Publisher IDC
Published Jan 03, 2023
SKU # IDC17600275

Description

Qualtrics Steps up Experience Management With Unstructured Data Analytics

This IDC Market Note presents IDC's opinions on XM Discover, Qualtrics' newly launched addition to its experience management proposition. The new release makes use of the AI-enabled analytics functionality gained from its acquisition of Clarabridge in 2021. Notably, Qualtrics also offers Social Connect, bringing social media harvesting to Qualtrics' continually evolving offering."As it integrates Clarabridge technology into its experience management stack, including social media listening and a full unstructured data analytics capability, Qualtrics is expanding its play in the customer listening and engagement space, and perhaps continuing its extension toward a broader CX/marketing platform," said Van Valdez, associate research director, European Customer Experience, IDC Europe.

Please Note: Extended description available upon request.

Table of Contents

Executive Snapshot
In This Market Note
IDC's Point of View
Rapidly Expanding Universe of Customer Experience Data Sources
Integration of Employee and Customer Experiences
What Next for Qualtrics?
Learn More
Related Research
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