This IDC Market Note breaks down announcements and insights from the recent Qlik Connect 2025 event held in Orlando, which IDC attended. The document looks specifically at developments related to analytics, data integration, AI, machine learning, and business intelligence (BI). IDC also offers its points of view on the topics discussed at the conference."Qlik Connect 2025 once more emphasized the company's strong ability to innovate boldly; it presented clear, compelling visions for the future, with a very pragmatic, user-oriented approach. The company's shift toward both agentic AI innovation and data integration and streaming reflects a clear, integrated, end-to-end data, analytics, and AI strategy." — Research Manager Giovanni Cervellati, Data and Analytics, IDC.
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