Report cover image

How Persuasive Content Fuels the Future Customer Experience

Publisher IDC
Published Mar 31, 2022
Length 9 Pages
SKU # IDC17066993

Description

How Persuasive Content Fuels the Future Customer Experience

This IDC Perspective discusses how persuasive content can be instrumental in advancing organizational goals to deliver on the future of customer experiences. It highlights the relevance to the customer journey, applied intelligence, data trust, and contextual conversations of IDC's Future of Customer Experience thought leadership framework. IDC defines the relationship between a customer and a brand through the lens of technology along three layers — the customer perspective, the technology interface and the business outcomes from which persuasive content is likely to have the greatest direct impact."Organizations realize the increasingly important role that content plays in sustaining its online presence today and the opportunity it has to elevate the customer experience in the future," said Marci Maddox, research director, Digital Experience Strategies at IDC. "The Future of Customer Experience thought leadership framework offers organizations multiple entry points into strengthening the relationship with their customers and leveraging the technology that can automate and personalize digital experiences at scale."

Please Note: Extended description available upon request.

Table of Contents

9 Pages
Executive Snapshot
Situation Overview
Customer Perspective
Data and Technology
Business Outcomes
What Is Content's Role in Customer-Oriented Activities?
Journey Orchestration
Intelligent Personalization
Building Trust and Measuring Sentiment
Contextual Conversations
Shifting Investment Priorities to Accommodate the Future Customer Experience
Content-Driven Outcomes for the Future of Customer Experiences
Advice for the Technology Buyer
Learn More
Related Research
Synopsis

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us